article | Technology King
Huawei is "down", Apple is "up", this is an unfair duel!
Affected by a series of restrictive measures in Laos and the United States, Huawei's corporate revenue has dropped significantly in the past two years. The mobile phone business, which once contributed the most to Huawei's revenue, has also suffered a serious loss of market share due to restrictions on chips and systems.
Take the domestic market as an example. When there are no restrictive measures, Huawei's mobile phone shipments have been firmly ranked first all year round. It is also the only country in the country that can compete with Apple's in the high-end machine market of more than 4,000 yuan. Competing domestic mobile phone manufacturers.
Unfortunately, since the introduction of a series of restrictive measures, Huawei's mobile phone business has encountered big problems. Due to the temporary inability to manufacture 7nm or even more advanced chips domestically, Huawei's mobile phone production capacity has declined significantly, and its share of the mid-to-high-end market is low. , and are constantly being cannibalized by competitors.
In addition, in the domestic high-end mobile phone market, domestic brands such as , Xiaomi, and OV are not influential enough. Samsung is not popular in the country because of the explosion problem. This has led to the domestic high-end mobile phone market being almost closed after Huawei was restricted. In a "blue ocean" state, Apple has become the biggest winner without any hindrance.
According to data from Counterpoint Research, In the first quarter of this year, Apple became the undisputed king of the global high-end machine market with a crushing 62% market share, and this also set a new high for Apple's share of the global high-end machine market.
Unlike Apple, which has an absolute advantage and has the largest share of the global high-end mobile phone market, Huawei's mobile phone market share has declined significantly due to chip shortages and other issues. It has now dropped from 9% last year to 3%, and there is a high probability that it will follow. It will continue to decline.
It is worth mentioning that many market analysis organizations have pointed out: Apple's market share in high-end mobile phones can break through new highs, mainly because there are no competitors in the Chinese market. You must know that the scale of the Chinese smartphone market is the largest in the world. It is one of the best in the range. It is not surprising that Apple, which has taken Huawei's share of China's high-end mobile phone market, can refresh its share record in the global high-end mobile phone market.
Huawei is "lower" and Apple is "higher". This is the reason why the two world-renowned mobile phone manufacturers have completely opposite performances under the premise that Huawei is restricted.
I have to admit that the suppression of Huawei has greatly helped Apple. If Huawei had not been suppressed, Apple might have been able to win the first place in the global high-end machine market share, but this process will definitely not work. It would be that easy, let alone break the historical record.
There is no doubt that this is an unfair matchup, especially in the Chinese high-end machine market. You must know that before Huawei was not restricted, most of the competition between Huawei and Apple in the domestic high-end mobile phone market was back and forth. For several months, Huawei's sales even exceeded Apple's.
But now, Huawei, which is restricted, no longer poses a threat to Apple in the high-end mobile phone market. This is a fact. The bigger fact is that except for Huawei, there is no domestic mobile phone brand that can compete with Apple and Samsung. This is a very sad thing.
I still remember that in the past few years, most domestic mobile phone brands were hostile to Huawei, and even shouted slogans to defeat Huawei, but now it seems that this is just a slogan.
Domestic mobile phone manufacturers should really reflect on it and show off the same energy that they used to fight against Huawei. They can't be brave internally and weak externally, right? What do you think about ?
