On December 4th, according to the Beijing Daily client report, the official website of Yinyue Station, a well-known domestic MV website, had an access failure. Currently, only the homepage and some pages can be accessed. Videos cannot be played and searched, and comments disappeared.
In addition, the official Yinyuetai App on the Apple App Store has also been removed. Some users reported that downloading a Yinyuetai App developed for an individual developer in the App Store requires paying 68 yuan, "downloading all the displayed video information failed to obtain."
Yinyue Station was once a place for many people to chase stars and enlightenment. Its Yinyue V list once became a must-have for the "rice circle girls" to play the list, making TFboys famous. Regarding the current situation of Yinyue Station, netizens expressed their regrets, saying that it carried their youthful memories.
The official website has malfunctioned, and tens of millions of arrears have been claimed
Now I open the Yinyuetai website, and the MVs displayed on the homepage are no longer playable. Viewing the list of all its MVs, it shows "no content".
The official Weibo of Yinyuetai has been suspended for the 5th day.
Observed and found that two Weibos that released Yinyuetai's MV, which were founded for 9 years, have recently been renamed Weibo for selling shoes.
According to AI Finance and Economics Agency, on December 4, the gate of the Sanlitun office of Yinyuetai Beijing was closed. The door had been stuck with paper and locked. There is no one in the room and office equipment has been emptied. Sanlitun SOHO Property Center stated that Yinyue Terrace had already withdrawn its rent two or three months ago.
There have been various signs that Yinyuetai is in trouble.
On the evening of May 27 this year, Beijing Kunyin Entertainment Brokerage Co., Ltd. ("Kunyin Entertainment" for short) issued a statement stating that Kunyin Entertainment appointed Yinyuetai to sell the company's artists in its online mall. Since October 11, 2018, a total of 60,500 albums have been sent out. Kunyin Entertainment has not received any settlement fees so far after Yinyuetai has obtained all the corresponding sales funds.
According to Kunyin Entertainment, Yinyuetai owes a total of 10.164 million yuan for album sales. At the same time, because Yinyue Channel has not settled the cost of the logistics company, some albums have not been released, and some fans have complained that the album has not been received yet.
高光時: The first to discover the idol economic business opportunities
If you are a celebrity chasing family, and happened to be born between 85 and 95, it is almost impossible to have never heard of it. "Yinyue Station" is the star-chaser base camp.
In July 2009, Yinyuetai went online. In the following years, with the high-definition and timely updated MV, Yinyue Channel spread word of mouth among fans and accumulated a number of loyal users. The target audience is often fans of a certain singer, group or film and television drama. After three years of operation, Yinyue Channel became the number one MV music website in China with 40 million monthly active and 4 million daily active traffic. In 2012, Yinyuetai received tens of millions of RMB in Series A financing, which was invested by Oriental Fuhai.
In 2015, as the music industry picked up, Yinyuetai also received a US$35 million Series B financing, which became the largest financing in the music industry at that time, and it was in the limelight for a while.
Picture source: Qixinbao
In 2012, Yinyue Channel launched the "Yinyue V List", which is updated weekly, and counts 8 items of data both inside and outside the station, including MV broadcasts and sharing , A comprehensive ranking.
In 2014, today's popular TFboys can only be active in a small area because of their small company scale and insufficient resources. Fans are desperately trying to win an opportunity for them to reach the public, and the annual ceremony of Yinyue V List has become their goal. At the awards ceremony in April of that year, TFboys won two awards, namely, the popular singer of Yinyue Live and the most popular singer in mainland China, and then began to appear on the mainstream media platform.
Ten years ago, Yinyue Station wasThe first batch of Japanese and Korean music fans in China. But ten years later, Japanese and Korean music fans have flown to other platforms, and Yinyuetai has gradually been forgotten.
Image source: Weibo
In 2017, Yinyuetai founder Zhang Dou said in an interview that Yinyuetai did not spend any money after the B round of financing. He concluded that he was too eager to build the entire industry chain, and Yinyuetai’s commercial attempts in the past few years have been "Great Leap Forward" and "far away from the nature of business."
He also said that he may have "started nine years early", and the music industry has only a sign of its rise in 2016, and giants such as BAT and NetEase have only begun to make great efforts to deploy.
It is worth noting that Qixinbao information shows that Beijing Quanke Network Technology Co., Ltd., the operator of Yinyue Station, has just changed its legal representative from Zhang Dou to Liu Zhengshu and Zhang Dou at the same time. Also stepped down as chairman.
Disclaimer: This article does not represent the views of Chuang Cai, and is only for readers’ reference. If there is any infringement, please contact and delete
Source: Daily Economic News, Beijing Daily, Beijing Commercial Daily, AI Finance, etc.
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