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The physical industry is getting more and more difficult
With the rise of the Internet era, our shopping methods have undergone new changes, from offline shopping to online shopping, that is, from physical stores to online shopping. For the physical industry, it has received a certain impact.
According to the data provided by the post office, the business volume of my country's express delivery industry reached 9.74 billion pieces in June this year. According to this trend, it is expected that my country's total express business volume this year will exceed 95 billion pieces. The rise of e-commerce has also driven the development of the express delivery industry, so the current situation of the e-commerce industry can also be seen from the express delivery market.
It is not difficult to find that online shopping has become a habit of people. Then there are many reasons why people choose online shopping and are not willing to choose the physical industry. For example, it is more convenient. People can buy goods as long as they turn on their mobile phones, and they will be delivered to the door by express delivery within a few days of placing an order.
Or in other words, it is more comprehensive, the online product types are very complete, and there are all kinds of things we can think of, or we can’t think of, all are available for sale. For many people, if they don’t know where to buy the things they want to buy, they can choose to find them online.
People choose online shopping instead of physical industry. There is another important point, that is, the price difference. For the same product, there is a significant difference in prices between online and physical stores. The prices of online products are cheaper than physical stores. A piece of clothing in a physical store is 500 yuan, and the e-commerce price is only a few dozen yuan? Why is the price gap so wide.
The owner of a clothing store said that in the past, customers who tried on clothes would pay directly, but nowadays, it is different. First, take a picture and search and buy on Taobao. The physical store is getting more and more difficult, so why the price gap between the two sides is so big, the "insider" has been revealed.
What is the "insider"?
First, self-produced and sold. This is about the arrival of the source of goods. Many online stores have their own manufacturers, which are first-hand sources of goods, which eliminates the need for middlemen to make the difference. Therefore, the prices of the goods sold by such outlets are relatively cheap. .
Second, the cost issue. There is a huge disparity in operating costs between e-commerce and physical stores. Physical stores need store rents, staff costs, and certain taxes and other expenses. For the e-commerce industry, there is no need for store rents, taxes, etc.
In this way, even if e-commerce sellers have lower prices, they can still be profitable. The physical industry is different.
Third, there are differences between goods and goods. Even for the same product, the price varies greatly. Because even if the clothes of the same style are exactly the same, the products are different, and the difference lies in the product itself. Some consumers will find that the quality is completely different.
Therefore, even for some e-commerce companies, there will be price differences even for the same brand of food, because they are divided into e-commerce companies.
is written at the end
So in fact, buying goods on e-commerce platforms is not really good value for money. The same goods in physical stores and online stores may also be different. Of course, there are many products for online shopping, and there are indeed a lot of discounts. For consumers, they have to have their own distinguishing ability when buying things.
Are you more accustomed to buying from physical stores, or shopping online?
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