The essence of e-commerce is to keep and at low prices, and those with lower prices win. Do you agree with this sentence?
Today a customer asked me, "You sent me a brand of chicken nuggets, and the wholesale price is 9.5 yuan per pack, and I sell it for 14.5 yuan per pack. This is fine, but now it is selling 9.9 yuan online. How do you let me make money? Can you give me some profits?
online 50% off
This~~ This actually made me speechless.
I am now offering a wholesale price of 9.5 yuan per pack, which is only 16 points of gross profit, not including cold storage, rent, and labor costs, so I really can’t make much money. I looked at it and found that this online store is from Jiangsu, and I can tell that it is also a dealer. I can be sure that the price of its offline wholesale to physical stores will be around 9.9 yuan. So why is its online retail price so cheap, the same as the offline wholesale price? I think there are probably several reasons.
1, no additional cost
Anyway, the fixed-cost cold storage, rent, and labor costs are all equal to the wholesale sales cost of physical stores, so online sales will not save the gross profit margin. As long as the sales volume increases, the manufacturer will be profited by the end of the year, which is also a way to increase profits.
2, those with lower online prices win
Low price is the main experience of online shopping pleasure. I don’t need to encroach on the market at a low price, but someone will encroach on my market at a lower price. If you can sell one more bag, you will earn one more bag. Anyway, if I don’t sell it, there will be others who will sell it.
E-commerce was underdeveloped in the past, and manufacturers would formulate corresponding promotional policies and assistance policies based on different conditions in each province and region. The goods from dealers in Province A cannot be sent to Province B, and the manufacturer will also crack down on and punish such acts. The collection will not only not increase the total sales of the manufacturer
, but will also disrupt the market order, affect the company's brand image, and ultimately affect the company's overall interests.
Now that e-commerce is developed, the goods from Province A will flow continuously to other regions through e-commerce logistics, and the goods from other provinces are also crisscrossing everywhere. Wherever there is a low-priced land, the goods will flow wherever they are. This is really what Lao Ma said, "Without a dealer, make the world no business that is difficult to do"?
