Things in Central
In today’s life, everyone can’t do without Alipay and WeChat payment, but they don’t know that behind the two practical payment tools has always been a relationship of competition, and the two big men behind them, Ma Yun and Ma Huateng, are old friends and also old enemy.
The market is turbulent, and Alibaba and WeChat will have further cooperation in the near future......
After the Taobao special edition was confirmed to have been proposed to enter the WeChat applet, the latest market news shows , Alibaba has recently taken a new step in its marriage with WeChat.
It is reported that Alibaba has submitted an application for the "Xianyu applet" to WeChat. If approved, Xianyu will support users to purchase and share idle items in the WeChat applet , and will also bring great help to the sharing between users, which will greatly improve the user experience.
Alibaba Xianyu will be connected to the WeChat applet
As we all know, Xianyu is the largest second-hand commodity trading platform in mainland China. As of December 2020, Xianyu has more than 300 million users and more than 30 million online sellers. Infants, etc. have become important trading categories.
Xianyu was officially launched in June 2014. According to Ali’s financial report last year, the total amount of commodity transactions during the Xianyu period was 200 billion yuan, achieving an unexpected growth. It is expected to reach 500 billion yuan in 2021. At that time, Xianyu will also take half of the idle market in the mainland in one fell swoop.
Alibaba's Hema Fresh, Cainiao, Ele.me and other platforms have opened WeChat mini-programs, which belong to the fresh food, express delivery and takeaway service sectors, and if Alibaba can connect Taobao's business sector to WeChat , it will bring great convenience to the online shopping customer base of Taobao series, and it can also help Taobao to further consolidate its own user base.
Taobao special edition introduces online shopping users to WeChat Customers can browse, select and purchase products on Taobao through WeChat every day, so Taobao's own APP may face hidden dangers that few people care about.
Therefore, although WeChat payment and Alipay have now become the same high-frequency payment methods in people's lives, it is still impossible to directly use WeChat payment to buy things on Taobao, and Taobao's business section has not added WeChat mini-programs. It has been reflected by many users, but there has been no breakthrough.
However, just last March, the Taobao special edition was launched. This section mainly focuses on specials and cheap products. In fact, before "Xianyu may join the WeChat applet", there have been frequent reports of this section since it was launched. There is news of cooperation with WeChat. On March 21, other media sources pointed out that Alibaba plans to open a Taobao special edition applet on Tencent WeChat, and support WeChat payment and other payment channels on the Taobao special edition App in certain scenarios. .
At present, the situation has been confirmed by Wang Hai, Vice President of Alibaba and General Manager of Taobao C2M Division. Wang Hai pointed out that the Taobao Special Edition has indeed submitted a small program application to WeChat, and the approval has not yet passed. Taobao Special Edition Looking forward to the cooperation with Tencent.
or learn from the successful experience of peers
In fact, with the continuous rise of other brands of mainland e-commerce, Taobao, the first e-commerce originator created by Ali, should also feel a certain sense of crisis. For example, when Pinduoduo's active buyers reached 788.4 million, which has exceeded Taobao's 779 million, it means that Taobao's traffic in the e-commerce field is facing diversion, and new competitors who are slicing the market's big cake, It must be endless.
In fact, Pinduoduo, another well-known e-commerce brand in mainland China, was launched in 2015. It only took 3 years to log in to Nazdak in the United States, recalling what it used to attract traffic in the first place? I don’t know if you still remember the “help bargain” link that was shared between friends on WeChat at that time. It was through the platform of WeChat that Pinduoduo’s almost viral marketing caught the attention of customers. .
There are also opinions in the industry: the Taobao special edition is Taobao's launch of the same-pinduoduo benchmarking, hoping to recall Taobao's small buyers. Because Taobao Special Edition is a new platform of Taobao Company with C2M customized products as the core supply, and it is also manufactured by Taobao according to the model of Pinduoduo, it is inevitable to learn from the way of breeding customers in Pinduoduo.
From competition to breakthrough cooperation
Between Alibaba and WeChat, from a simple competitor to gradually developing their sub-sectors to connect to the WeChat platform, it is thriving, but from a long-term perspective, cooperation may be more conducive to mutual benefit.
The two horses gradually established a cooperative relationship from competition.
Wechat was officially launched in 2011, and WeChat payment was officially launched in 2013. Today, WeChat has become one of the social media with the largest customer traffic, and WeChat Pay has become one of the indispensable payment tools in people's daily life.
Since WeChat launched the Mini Program in 2017, an ecological chain around the Mini Program has gradually formed. According to data and market estimates, it is expected that in 2021, WeChat mini-program MAU will exceed 900 million.
If we start from this point and break the "chasm" between the two most common and practical tools of "Taobao" and "WeChat", then it also means that Ma Yun and Ma Huateng have shifted from a competitor relationship to a win-win cooperation.
