Depart from Dejiang , and you can reach Huanhe Village, Gonghe Town in just half an hour's drive. This is the village where the ancient village Lele and its operation team are "stabilized". The century-old tree and the ancient well in the village are confirming that this traditional village is wisps of curling smoke flow into the life they yearn for.
The quiet ancient village allows Lele to find poetry and inspiration from afar, and also allows her to find a career that she enjoys. "Gucun Lele" real name Wang Jinhong, Dejiang County people. Once upon a time, she was a etiquette trainer after graduating from college. Her nine-to-five life made her feel that life is always "lack of something". The rise of Douyin made her have the idea of returning to her hometown to start a business and promoting her hometown.
does whatever she wants. In 2021, she resolutely resigned and raised more than 400,000 yuan with more than 10 people engaged in e-commerce, formed a short video team, founded video accounts such as "Gucun Lele and Qiandong Agricultural Cang", and started corporate operations. Through filming in Huanhe Village and relying on its kind temperament, "Gucun Lele" quickly became popular on the Internet and currently has 4 million fans on the entire network.
After starting to shoot short videos, Lele took out his cooking skills and dug himself from the fields to the kitchen to cook and shoot, promoting local specialty food. "Every video we watch is just a simple meal, but it takes a long time to plan before shooting." Lele introduced that before each shooting, both props and outdoor scenes will be carefully prepared. In order to ensure the video footage and content, a simple few seconds of shot needs to be shot repeatedly to record the most realistic life of the villagers.
The village has become young and Huanhe Village has become a well-known "Internet celebrity village". The popularity of the ancient village Lele has attracted a large number of fans who come to check in. I want to see Lele here and hope to see the scenes shot on the spot to complete a fan tour. After the account was successfully incubated, Lele began to expand further, hoping to "monetize" traffic. In just one year, through the Douyin e-commerce platform, the live broadcast room of Gucun Lele solved the problem of unsalable agricultural products in Dejiang. Tea was sold for 770,000 yuan, bee sugar plum .3 million yuan, pepper, Tianma , fern root powder, etc. It is understood that this year, the sales volume of goods sold by 15 million yuan has been achieved, forming an agricultural production and sales chain in the local area, helping many factories and farmers solve their sales worries.
account became popular and the village was alive. Huanhe Village has improved its infrastructure and renovated its houses, and the villagers' lives are changing little by little.
Zhao Wuchan, 65 years old this year, has a son who works in construction in Dejiang County, and he and his wife stay in the village. In the past, Zhao Wuchan and his wife lived on farming, but later they stopped growing crops when they got older. "Since the Lele people came to the village, many tourists have come to play. I started a snack business here. I can make money but not tired. It is much better than doing farm work." Zhao Wuchan introduced that the small business he did in the village is enough for the normal expenses of the old couple. When the business is good, he can earn 300 yuan a day. He goes out to set up a stall at 9 o'clock every day, and he lives a fulfilling life every day.
Coincidentally, since the village has survived, the first convenience store in the village has also opened. Seeing the dividends brought by the Internet, He Shengfen opened a convenience store in the village. "Huanhe Village has been engaged in rural tourism, our house has been renovated, and there are more tourists on holidays. In the past, I relied on farming, but now my family has a new job." When talking about how many changes the convenience store has brought to the family, He Shengfen's eyes were curled up.
Now, the fire of the Gucun Lele New Media Account, the "hollow village" originally hidden in the mountains has become a hot check-in place for city people. In 2021, 75,000 people checked in Huanhe Village. The Gucun Lele account has opened e-commerce store selling goods on platforms such as Douyin, Kuaishou, WeChat Video Account, Xiaohongshu , and sells local agricultural products through video sales and live streaming, providing online sales channels and promotion channels for 8 cooperatives and more than 10 companies.
