Summer is here in a hurry. It’s so hot that leaving an air-conditioned room is like a fish out of water. Perhaps the only motivation for us to go out was to go downstairs and buy two ice creams to eat. But who would have thought that this summer, when I wanted to eat ice cream, I would be stabbed with a sword? Sorry, face and pocket, I really can only choose one or the other this time.
Ice Cream Assassin
"Ice Cream Assassin" is a word that suddenly became popular this summer. To be precise, it is more of a meme.
Imagine a scene like this: your throat is on fire and your head is covered in sweat when you burst into a small shop. You don’t think about anything but want to eat something cold, and you can only see the freezer. Finally, you picked an ice cream from the freezer that seemed pretty good, but not that surprising. At this moment, you just want to pay and take a bite.
You put the ice cream on the counter. The merchant raised his eyelids and glanced at you, and said with a strange expression: 25. "Okay", you replied subconsciously, then clicked on Alipay , scan the QR code...
"?", you suddenly realized that something was wrong, and repeated it a little unbelievably: "25" ?
The merchant seemed to have known that you would have this reaction, and had no reaction. He just said again: "Yes, this ice cream is special and it is more expensive." You were a little angry and wanted to argue. But a voice suddenly came from behind: "Do you want to buy it or not? Don't waste everyone's time."
You were a little embarrassed and didn't know what to say when it came to your mouth. After a little hesitation, you gritted your teeth and paid the money. After you walked out the door, you said, "Damn, it's so expensive!". You were so angry that you couldn't even breathe up, and you couldn't come down either. You just felt like you were stabbed by the ice cream in your eyes.
This is the "Ice Cream Assassin". This is not a funny story from a comic book, but a true story that really happened around us and countless people have been deceived. Some time ago, many netizens shared stories online complaining about being "stabbed by an ice cream sword." Some people said that the "Ice Cream Assassin" cured their social panic. After knowing the price of the ice cream and putting the ice cream back into the freezer, they finally stopped being "awesome" socially. Some said, "It can obviously steal money directly, but it also gave me a piece of ice cream, which is touching."
It sounds funny, but in fact it is all helplessness and anger. An ice cream that costs less than one yuan is sold for tens or hundreds? What’s even more outrageous is that the price has not yet been clearly marked, making the ice cream look like a hidden weapon! Two problems with
In the
ice cream incident, we can find two problems. First, the price premium of ice cream is serious, and it is almost becoming a "luxury product in the food industry" . This phenomenon is not unique to this year. As early as the past two years, the price of ice cream began to rise all the way and gradually deviated from the normal range. Nowadays, ice cream worth one or two yuan has almost disappeared, which is not a big problem.
However, some ice creams that have been given the status of "Internet celebrity" have suddenly brought the price of to a level that does not belong to it. For example, the newly grown ice cream brand- Zhong Xuegao . When it was founded, the price was as low as ten yuan a piece, let alone now. The founder of Zhong Xuegao once said that the cost of one of his ice creams is 40 yuan, and he doesn’t like to eat . Its arrogant attitude makes people raise eyebrows, but after actual testing, the cost of its products is at most a few dollars.
Not only is it a new brand like Zhong Xuegao, but many unrelated players suddenly jumped in to make money. For example, the cultural and creative ice cream launched by Hengshun Vinegar sells for RMB 18 each and comes in three flavors: soy sauce, balsamic vinegar, and rice wine. Another example is the ice cream launched by Maotai, which includes green plum boiled wine, classic original flavor, etc., priced at is around fifty or sixty yuan.
In short, we may never understand why it is so expensive when it is just ice cream!
Another problem is that there is no clear price tag. This is also the reason why many people feel "stabbed". If there is a price, most of them will stay away and continue to leave it where it is.But just because the price is not marked, many people buy high-priced ice cream out of nowhere because they "find it troublesome" and "fear of losing face".
According to relevant legal provisions, this behavior of selling at an abnormally high price without marking the price may have constituted "price fraud", and consumers can request "refund one for three" .
The new regulations have been implemented. Merchants should stop making trouble
The sky-high price of ice cream is actually another fancy way of cutting leeks. Buying something if you know it is actually paying an IQ tax. Buying it without knowing it can be defined as being defrauded. No matter which one it is, it is extremely unreasonable.
To this end, the State Administration for Market Regulation also promptly issued the "Regulations on Clearly Marked Prices and Prohibition of Price Fraud", which came into effect on July 1st. 's " Regulations" clearly require merchants to clearly mark their prices and prohibit merchants from engaging in price fraud in seven typical ways. Among them, "deceives consumers or other operators with low prices and settles with high prices" and "does not indicate or significantly weakens the price conditions that are unfavorable to consumers or other operators, and deceives consumers or other operators into transactions with them." Two pieces of directly point to the current hot meme "Ice Cream Assassin".
believes that this phenomenon will soon be improved and corrected.
Here comes the question, have you been stabbed by ice cream this summer?
The pictures in this article are all from the Internet. If there are any copyright issues, please contact the author to delete them!
