In 2020, the global automobile market declined severely. Data shows that in 2020, the sales of automobiles in the United States fell by 14.6% year-on-year, and the sales of automobiles in Japan fell by 11.5% year-on-year. The sales of automobiles in France, Italy and other countries all fell by more than double digits. Against the backdrop of pressure on production and sales during the epidemic, SAIC Passenger Cars' overseas sales continued to rise against the trend, setting a record high of more than 230,000 units, a year-on-year increase of 67%.
From 7,000 vehicles in the first year to 230,000 vehicles in the current year, SAIC Passenger Vehicles' overseas compound growth rate has reached nearly 70%. As of now, SAIC Passenger Car has more than 4.1 million overseas fans, and its Internet car users have a mileage of 220 billion kilometers.
Fuel + new energy dual-line sales, hot products are frequently launched to meet market demand
For Chinese brands, going overseas is a touchstone for testing brand strength. Compared with the Chinese market, overseas markets have more intense competition and stricter standards. SAIC Passenger Vehicle has frequently set sales records and quickly ranked among the forefront of the global market segment, achieving the full bloom from sedans to SUVs, from new energy vehicles, fuel vehicles to intelligent connected vehicles.
In terms of fuel vehicles, SAIC Passenger Vehicle's leading advantage continues to expand. Among them, the cumulative overseas sales of MG ZS reached 62,000 units throughout the year, the MG HS reached 26,000 units, and the MG5 reached 30,000 units. In the field of new energy, MG EZS's sales have grown rapidly since its launch in overseas markets, with overseas sales reaching 25,000 in 2020; in early December last year, MG eHS landed in Europe, bringing more choices to local consumers in the electric vehicle field.
It is worth mentioning that the United Kingdom, France, the Netherlands and other countries have become the main overseas incremental markets of SAIC passenger cars, and its many pure electric models are among the top in the market segments of the Netherlands, the United Kingdom and Norway. As of now, the cumulative overseas sales of MG EZS have reached 39,000 vehicles.
electrification + intelligent networking, with the advantages of differentiation, scrambling the market with giants to compete with
hot sales is technological leadership. SAIC Passenger Vehicle has always insisted on taking core technologies into its own hands, continuously investing a large amount of talents and funds, and mastering a number of core technologies in the industry.
In terms of core power, SAIC Passenger Vehicle proposed the "dual core strategy" as early as 2015. Blue core technology is deeply involved in the field of fuel vehicles, while Green core technology is exploring new energy technologies in depth. Through rapid updates and iterations in recent years, SAIC Passenger Vehicle has achieved dual-line developments in traditional fuel vehicles and new energy vehicles. Taking 3.0T green surging power as an example, the plug-in hybrid system uses SAIC's "Blue Core" 1.5TGI cylinder mid-mounted direct injection turbocharged engine, 100kW high-power and high-efficiency permanent magnet synchronous motor, the world's first 10-speed second-generation EDU smart electric drive transmission and other leading technologies. The power output is comparable to that of mainstream 3.0T fuel vehicles, and the fuel consumption per 10-kilometer is only equivalent to that of 0.3L fuel vehicles, which truly achieves "strong power and low fuel consumption".
Through forward-looking layout, SAIC Passenger Cars have also led the development trend of intelligent connected vehicles. In 2016, SAIC Passenger Cars and Alibaba launched the world's first Internet car, Roewe RX5, which made the car begin to "understand"; the Roewe RX5 MAX, which was launched three years later, made the car "visible" through the SKY EYE Sky Eye system. In the near future, SAIC Passenger Vehicle will also release the new technology brand R-TECH including intelligent driving, smart cockpit, 5G, etc., to continue to expand its core technology advantages.
Relying on its leading technological advantages, SAIC Passenger Vehicles realizes product customization to target the car usage preferences and needs of different countries and regions, promotes the transformation of technological advantages into product advantages, and meets the needs of users in different markets. In the electrification markets in developed regions such as Europe, SAIC Passenger Vehicles use Green Core New Energy Technology to meet strict emission and safety standards. For example, MG EZS not only meets Europe's strict emission standards, but also obtains Euro NCAP five-star safety evaluation and passes REACH environmental protection standards, which is deeply trusted by users. In Norway, after its launch, MG EZS quickly rose to the third place in the local best-selling model; in the Thai market, SAIC Passenger Cars successively launched MG ZS and MG EZS and MG EZS equipped with i-SMART intelligent systems and became out-of-sales products; in the Indian market, MG Hector allowed local users to experience the charm of Internet cars, with orders exceeding 25,000 units in less than two months of listing.
After several years of continuous deepening, SAIC Passenger Vehicle has established 2 overseas innovation centers, 2 overseas factories, 3 overseas styling centers, 11 overseas sales companies, and 703 overseas marketing service outlets, realizing the "systematic, planned, and established 'going out'".
