On February 17, 2022, the domestic online music platform NetEase Cloud Music released the "Chinese Music Scene Trend Report" for the first time. It analyzed from the three dimensions of music creation, music style, and music consumption, and proposed that the Chinese music scene

On February 17, 2022, the domestic online music platform NetEase Cloud Music released the "Chinese Music Trend Report (2022)" (hereinafter referred to as the "Report") for the first time, analyzing it from the three dimensions of music creation, music style, and music consumption. , proposed that Chinese music world has officially entered the era of civilians from the era of elites.

Through quantitative data processing, music review text analysis, and one-on-one interviews with senior practitioners, this report proposes ten major trends in the Chinese music scene.

The report begins by stating that over the past two decades, with the rise of the Internet, the Chinese music scene has continued to move from an era of elites to an era of civilians. The music creation model, content of music works, and music consumption habits in the Chinese music scene are fully civilianized.

In terms of the music creation model, has evolved from a simple production and distribution by a small team of record company experts to a large number of original musicians creating independently and independently promoting it on the Internet with low thresholds. In terms of the content of music works, has expanded its content types widely, from popular love songs and film and television BGM to a flourishing of niche music types; and as both creators and consumer groups become more popular, popular music content has also shown a "sinking" trend. trend. In terms of music consumption habits, , users are increasingly differentiated, and there is no longer a unified standard for listening to music. Popular phenomenon-level works and niche treasure songs grow together.

The report pointed out that the "sinking" of the content of musical works does not mean "slobbering". The current Chinese music scene has more third- and fourth-tier fireworks and life in county towns. For example, Wakachi's "Peacock" depicts the life of factory girls realistically, and Liu Sen's "County" "Nothing without the county town"... reflects that musicians of this era are paying attention to the broader real life. And the life of localized music is nurtured in this vast life.

Traffic artists "faded". The commercial value of the new generation of original musicians has improved

the level of music creation. The report starts with the three major groups of the new generation of original musicians, veteran singers and behind-the-scenes music creators to examine the changing trends of the creator group. The

report found that the commercial value of the new generation of original musicians is increasing. Women's folk song group The Landlord's Cat 's works have been played an average of more than 1 billion times in Yuncun in the past three years. Jiang Yunsheng has gained more than 2 million fans in Yuncun in 2021. With the in-depth promotion of music platforms, the continued development of music variety shows, and the gradual resumption of offline performances, the commercial value of the new generation of musicians will be further recognized by more people.

2021 is the year when young “top figures” fall over and “idols” collapse; it is also the year when a large number of veteran and powerful singers release frequent works and continue to rejuvenate. This year, 53-year-old Dou Wei uploaded a total of 94 music works in Yuncun, and can be called the model worker musician of the year. Jacky Cheung , Stefanie Sun , Eason Chan , Karen Mok , Tanya Tanya and many other powerful singers have released new songs one after another. The "fading" of popular artists, the rejuvenation of veteran singers, and the extension of the music life cycle will be an important long-term trend in the Chinese music scene in the future. The

report also focuses on the group of behind-the-scenes music creators for the first time. It believes that with the improvement of the Chinese music scene ecology and the deepening of B-side services, behind-the-scenes music creators have received more attention and support. In 2021, the number of creators behind NetEase Cloud Music Platform doubled compared with 2020. From the open entry of songwriters, arrangers, and producers; to skill training opportunities such as songwriting camps; to the provision of platform functions such as beat trading and sheet music, the platform continues to increase its support for creators behind the scenes. In September 2021, after the Yuncun creator system was launched, the number of fans of Tang Tian, the lyricist of " Lonely Warrior ", soared from single digits to 70,000.

Red songs are widely loved by young people. Chinese style rap electronic music and other music are accelerating their overseas expansion.

In the music style chapter of this report, red songs, rap electronic music and traditional opera are highlighted.

The trend of popular songs being widely liked by young people is becoming more and more prominent. In May and October 2021, the total playback volume of red song-related playlists on the NetEase Cloud Music platform was more than double that of the same period in 2020.On October 1, 2021, more than 500,000 people listened to "My Motherland and Me" in Yuncun. Excellent and positive songs created by young musicians are also gaining more and more popularity. "May Fourth Special Edition Dislocated Time and Space" has received over 10,000 reviews, and "Red" has received over 60,000 reviews.

The report also found that the overseas expansion of Chinese music is accelerating. data shows that from the beginning of 2020 to the first half of 2021, many Chinese music works such as the electronic music "Yandai Xiejie" and the rap song "囍" were played more than 1 billion times on overseas platforms. As the most convenient art form, the role of music in cultural communication will become increasingly evident. In addition, the report mentioned that the charm of traditional opera has not diminished, and the playback volume of many types of opera such as Qin Opera , Sichuan Opera , Nanyin , Kun Opera continues to rise. Qin Opera and Sichuan Opera have the fastest growth in playback volume, with annual compound growth rates exceeding 500%.

Camping + music has become a new trend. Generation Z creates music reviews and makes wishes.

Changes in music consumption habits can also reflect the trend of the industry. The report provides insights into the current behavioral patterns of online music users from the perspectives of users of different age groups’ listening habits, new music listening scenarios and music review behaviors, with a view to examining the future direction of the Chinese music scene. The

report pointed out that the music style preferences of users of different ages are increasingly differentiated. 90 The top three genres played by the post-00s generation are pop, rap and electronic music; the post-00s generation has an above-average preference for ambient sounds; while the post-80s generation prefers children’s music, Baby Bus has become the music listening report of many post-80s generation in Yunchun "Singer of the Year".

Regarding the expansion trend of music listening scenes, the report pointed out that camping may become the next new music scene with great room for growth. "Camping + listening to music" has become a new lifestyle for many young people. In October 2021, the playback volume of camping playlists on NetEase Cloud Music increased by 536% compared with the same period last year.

NetEase Cloud Music’s community UGC content has also seen new changes. The report found that Generation Z is creating new music consumption habits such as "music reviews and making wishes". In 2021, among the top 10,000 music reviews of NetEase Cloud Music, "Hope" was mentioned 399 times, ranking first. "Listening to songs and making wishes" essentially embodies expectations and blessings for a better life. NetEase Cloud Music users' wishes include sincere wishes for themselves, their families, lovers and friends, as well as kind wishes for strangers.

As a music community favored by young users, NetEase Cloud Music has always been committed to promoting innovation in the music industry. This report attempts to study new phenomena and trends in the Chinese music scene, and provide reference and inspiration to music practitioners, with a view to better jointly promoting the prosperity and development of Chinese music. The civilianization of the cultural and art market has always been an unstoppable trend. How to lead the trend and quality of the Chinese music market is a new proposition given by the times to every responsible practitioner.