September 12th, this Saturday, the east extension of Nanjing East Road Pedestrian Street "China's First Commercial Street" will be fully opened. The eastbound expansion project connects the People's Square business district and the Bund business district. At present, many time-honored brands have begun trial operation in the eastbound extension section of Nanjing East Road. The old stores have been upgraded and renewed, and the first stores and trendy stores have settled, becoming a new landscape for Shanghai's business. The 170 plot in the East Tuo section of
is the key commercial adjustment location for this renovation project. The old business formats of Cichangli and Ci'anli have been re-planned and adjusted. Ci'anli and Cichangli, located at the intersection of Jiangxi Middle Road, have gathered a number of time-honored new stores, with new stores open, which are different from traditional stores in terms of interior and exterior decoration and product sales.
The newly opened Taikang Preferred Store in Ci'an, where the red brick facade and wooden stairs exude a strong old Shanghai style. The newly introduced freshly made coffee brands in the store have grasped the most popular fast and environmentally friendly features. Customers bring their own cups and each cup is immediately discounted by 5 yuan. While leveraging the advantages of time-honored food collection stores, a series of Internet celebrity brands have also been introduced, such as Qifen Sweet Milk Tea, Zhong Xue’s cold drinks, and Japanese sauces, which have captured the hearts of many young people.
On one hand is traditional time-honored consumption, and on the other hand is experiential scene consumption. In the view of Chen Gang, assistant general manager of Shanghai Taikang Food, Nanjing East Road extends to the east, and time-honored brands must also be upgraded simultaneously to enhance the experience to better serve customers from all directions.
not only cooperates with Guanshengyuan Company, but also introduces the only Dabai Rabbit direct store in Shanghai in a food company. The new Dabai Rabbit with tiramisu flavor and ice cream flavor is exclusively sold here.
Of course, the special features of Taikang Food Store should be preserved! The store has a special area for traditional time-honored products. You can find well-known pastry brands such as Wulixiang and Chenghuang Temple. Local specialty foods such as butterfly pastry, almond cakes, egg rolls, peach pastry, and five-spice beans are also available. The packaging is also very Shanghai-style, providing a variety of choices for tourists from all over the world to buy souvenirs.
opposite the old-fashioned counter is a youth apple pie made and sold brand from Japan. Customers can see the entire baking process of the apple pie on site, and the fruit bar next to it is prepared with various instant fruit and vegetable drinks on site, which is also very suitable for fast-paced shopping.
The "Shandao Rice Store" under Lao Datong is opened in Cichangli. Here, you will see a series of diversified rice sprouting products they have developed - Milu, Mi ice cream, rice mask, rice hand cream, etc. The time-honored brands have opened their brains and created new ways of playing, which are also very popular.
Shao Wansheng combines new products, beer and freshly cut ham to form a new product combination form. On September 12, a bar will be opened on the second floor of the store, including ham, ham food, beer from various countries, and cocktails. The fashion index should not be too high.
, which was once a household name, also opened a new store in Ci'an. It not only continues to retain the characteristics of 24-hour business, but also introduces the service model of convenience stores. For example, has added power bank services and courier services.
Aunt Jiang, who came here specially, is an old customer of this store. She said that the changes in the Xinghuo store are a microcosm of Shanghai's urban development and commercial prosperity. "At the beginning, Xinghuo was day and night, and we thought it was very strange. Now there are many convenience stores and new old stores are opened. Come here to see if there are any discounts when opening them, and the prices are quite affordable. It is top-notch, and now it is completely refreshed, with wider roads and much more convenient to walk." The eastern expansion of
Nanjing Road Pedestrian Street is not only an extension of the length and distance, but also an update and upgrade of commercial formats. Shen Weimin, vice president of Shanghai New World Group, which is mainly involved in the commercial project of the Dongtuo extension section, told reporters that in addition to the renewal stores of many time-honored brands, Dongtuo section has also attracted a number of first-hand stores and trendy stores, including the Korean cultural and creative brand KAKAO FRIENDS flagship store, Italian national treasure-level dessert store, and will continue to adjust new stores, fashion stores and innovative stores in the future according to the commercial adjustments of Nanjing East Road.
