Almost 100% of cosmetics channel dealers have a common criterion they emphasize when selecting products: brand background and strength.
After all, a brand is "backed" by a large group, and its business strategy and life cycle are relatively more secure. This is why skin care brands such as Shiseido and L'Oreal have maintained their status in cosmetics stores for a long time.
However, most of the above-mentioned brands’ investment channels are saturated or close to circulation, making it difficult to explore new or valuable business opportunities. Here, Mr. Zhonghuo tells you a piece of major good news. Six major brands under the international giant Unilever have settled in Pingguan.
As one of the world's largest daily consumer goods companies, Unilever has more than 400 brands that sell well in more than 190 countries and regions. Two billion people around the world use Unilever products and services every day. In China, the brands it operates, such as Zhonghua, Sunsilk , Lux , Pond's, and Dove, are very popular among consumers.
What needs to be emphasized is that these 6 brands are not the "big daily chemical" brands we are familiar with such as Lux and Qingyang, but Unilever Group has adjusted its strategy according to the diversified and multi-level needs of consumers in recent years. , a niche international brand independently developed or introduced.
In other words, these high-quality brands have just entered the Chinese market on the giant aircraft carrier of Unilever, and their investment has not yet been saturated. It is a rare business opportunity for channel business friends in need!
Not much to say, who are these 6 brands? Let’s see the product searcher introduce them one by one. The docking method is also super simple. Click on the picture to enter the brand search homepage. With one click, “summon the little consultant” to submit the requirements to complete the brand. docking.
1. Cobeli
Selling point: Specially developed for the Asian market
Origin: South Korea, China Price range: ￥98-328
K-BRIGHT Cobeli, a new light luxury skin care brand under Unilever, is developed by Unilever's international R&D team. For the first time in ten years, it has been specially created for the Asian market. Therefore, its biggest feature is that it is suitable for Asian skin. According to the skin characteristics of Asian women, ICY-LOCK™ locking technology has been introduced as the core technology of the brand. It has designed and produced products including cleansing powder, Toner , essence, lotion, cream, mask and other skin care products.
ICY-LOCK™ technology uses special "preservation" packaging to completely seal and retain the active ingredients in skin care products, ensuring that the products can fully exert the unique skin-beautifying effects of the raw materials when used. At present, Kebeli has opened e-commerce channels to attract investment. If you are interested, please contact us.
2.RAFRA
Selling point: Japan's affordable streamlined skin care brand
Origin: Japan Price range: ￥189-249
RAFRA, a Japanese streamlined skin care brand, was founded in 1999 and is affiliated to Japan's LENOR Cosmetics Co., Ltd. It was acquired by the multinational group Unilever in 2019. The
brand advocates a simple, precise and efficient new skin care method to return the skin to its original healthy state. The main products include Orange Warming Cleansing Balm, Orange Foaming Cleansing Mousse, All in One Gel Cream, Natural Liquid Foundation, etc. As soon as it debuted, it was deeply loved by young Japanese people and is sold in well-known retail systems such as LOFT, PLAZA, and Tokyo Hands in Japan.
From the price positioning point of view, RAFRA is very suitable for traditional cosmetics stores to introduce during the transformation period. It can replace a considerable part of domestic products and meet the needs of mass consumers.
3. Sunsilk Snowflake
Selling point: "Light medical beauty concept" skin care brand
Origin: China Price range: ￥200-500
Sunsilk Snowflake is positioned as a professional beauty care brand. Inspired by the concept of "light medical beauty skin care", Sunsilk Snowflake launches "Snow" The "freeze-dried powder + essence" combination set uses witch hazel as the main ingredient of the product and combines it with the modern medicinal ingredient "six peptides" to effectively tighten the skin and brighten the complexion.
As the first batch of pilot markets, Sunsilk Snow has reached strategic cooperation with the following well-known retailers in China: Guizhou Meimingzhi Chain, Silk Field Hair Care Center, Inner Mongolia Chifeng Kangti, Jiangsu Beautiful Spring Xinyimei, Shenzhen Lesha Chain, Color coffee chain, etc.
4. Silk Waffles
Selling point: Men's bath products ranked second in global sales for 5 consecutive years
Origin: United States Price range: ￥35-100
Silk Waffles was born in Chicago, USA in 1937 and has a history of more than 80 years. The products extend from hair care to bath and skin care, and its men's bath products are especially popular among consumers. According to a market report issued by Euromonitor Consulting, Silvestre's men's bath products have ranked second in global sales for five consecutive years, and its sales of all bath products have also ranked fifth in the United States.
All its products are imported from the United States, with natural nourishing plant ingredients added to meet various hair needs at affordable prices.
5. Pear brand
Selling point: The world's first century-old care brand to produce transparent soap
Origin: India, Saudi Arabia Price range: ￥35-100
Pear brand, founded in 1807, is the world's first to produce transparent soap. The brand of transparent soap (crystal soap) has changed the past problems of rough soap and high alkali content. It not only ensures the cleaning power of soap, but also is as gentle as shower gel. It has a history of more than 200 years since the British Victorian era.
's products use plant extract formulas and natural essential oil ingredients, which are safe and non-irritating and suitable for a variety of skin types. In addition to its flagship crystal soap, its hand cream and body lotion are also quite classic.
6. Jienuo
Selling point: France’s number one selling children’s oral care brand
Place of origin: France Price range: ￥40-40
Friends who are in need of oral care products, please pay attention. Jienuo is imported from France and focuses on children’s oral care. , is a good choice. Jienuo was founded in 1961 and has a history of more than 50 years. The product uses a fluoride formula to protect children's deciduous teeth. The toothpaste has low foam and can be swallowed, making it suitable for babies.
Due to its outstanding quality, Geno is also a toothpaste brand recommended for daily use by the World Dental Federation (FDI). Cosmetics stores, supermarkets, maternal and infant and e-commerce channels with relevant needs can all be considered.
pinguan.com () was born for more efficient supply and demand docking of cosmetics.
