Speaking of Guangdong Province, it should be the most familiar province for everyone. Guangdong Province is a coastal province with a very developed manufacturing industry. Naturally, the city is also very prosperous and attracts many tourists every year.
But what attracts me in Guangdong is not the tall buildings, bright lights and wine, but the food culture, wine culture, a coastal city, countless seafood and different tastes . In addition to seafood, there are many nationally famous delicacies, such as Guangdong roast goose distributed all over the country, and wonton noodles must be eaten in Guangdong, which is really mouth-watering.
In addition to food, Guangdong's wine is also unique. Although Guangdong people cannot drink, their wine brewing and wine consumption are among the best. From the former mermaid liquid to the Yubing Shao we are going to talk about today, they all represent Guangdong's wine culture. Cantonese people consume more than 20 billion yuan of wine each year, which shows how much Guangdong people like liquor.
So today we will talk about Guangdong's famous wine Yubing Shao . This wine is quite special because it needs to be soaked in fat pork after it is brewed. Therefore, it belongs to the fermented white wine . As the name implies, the aroma is like fermented black beans .
Although it is soaked with fat pork, its taste is not bad at all. Since its introduction, this wine has opened up the market in Guangdong and can be seen in every corner of Guangdong. People in Guangdong, regardless of whether they can drink or not, they have to put a bottle of jade ice to cook at home to entertain guests.
Yubing roast conquered a large number of foreign wine lovers with its strong but not greasy aroma, the clear and clean wine, the soft and natural taste, and the delicate aftertaste. It is also a famous wine in Guangdong. Its "status" can be said to be very high among Guangdong liquors. , but it is not difficult to find that although it is a famous wine in Guangdong and has a high status, it can never leave the local area. What's going on?
Regarding this, I asked many local drinkers in Guangdong, and they explained several reasons why Yu Bingshao couldn't get out. Let's continue to take a look.
①The fragrance is niche, with a single taste,
. It is not difficult for wine lovers who often buy wine or have a certain understanding of liquor. Most of the famous liquors on the market are occupied by three major aromas, fresh, strong and soy flavors. These aromas of liquors have rich taste, especially the sauce flavors, and many people drink them.
while Yubing Shao has a white fermented aroma. This fragrance is relatively niche and not many people know it. Moreover, many wine lovers are actually not used to drinking this wine because it is soaked in pork, and the alcohol content is not very high and the taste is single. Only locals will drink a lot, so basically no one will drink it when they go out.
② Can't open the market
No matter what product you are doing, if you want to open the market, you must learn to strike while the iron is hot. For example, after a wine in Sichuan became popular locally, wine companies will vigorously promote it. For a time, this wine will definitely open up the market.
But Yubingshao is only content with the current situation of the Guangdong liquor market, and he did not think about opening up the domestic liquor market. The entire system seems very closed, and it is natural that it cannot get out.
③ Lack of brand influence
If you want to become a liquor recognized in the liquor market, the first thing is to have brand influence. Just like everyone knows that Moutai is a good liquor, then the treasure princes that cost hundreds of yuan are very popular, and this is the influence of the brand. Of course, these brand influences are maintained through investment.
However, Yubingshao's brand influence is slightly worse. It can be said that it basically does not do any publicity outside and lacks marketing. If this continues for a long time, the outside market will be occupied by other liquors, so it will be difficult for Yubingshao to go out.
This is the analysis of the reasons why many Guangdong drinkers cannot get out of Yu Bing Shao. I don’t know if you agree with it.In such a large competition in the liquor market, there are many liquors that have experienced the same experience as Yu Bingshao. The most typical example of is these two, both of them, sauce-flavored liquor , and they are also unable to get out because of insufficient brand influence.
①Winemakers collect
In fact, if you want to say that sauce-flavored liquors have cost-effectiveness, they are mostly small brands of sauce-flavored liquors, because these liquors do not spend too much money on marketing, most of them put money on making wine. This is how it is collected by winemakers. It takes one year cycle to brew, and it must be blended with the base wine of 15 years, which is very high-quality.
And it is also a 1000ml design, and its cost-effectiveness is reflected. This is its advantage compared to other liquors. It is very famous locally in Guizhou, but its lack of brand influence has made it few outsiders know about it.
②Wang Shaobin Wine
Wang Shaobin This wine is also a sauce-flavored liquor brewed by Maotai Town . In fact, this wine is quite famous because its name is obtained by Wang Shaobin, the old director of the Moutai Distillery. The old wine blended is the base wine left by the old director of the Maotai Distillery. The amount of this base wine is very small, so the output of this wine is very small, and most of it is consumed by locals.
But even so, it is still difficult to go out of the country because it hardly does anything to promote it. It may be because of the small number, or because wine companies are content with the status quo. Anyway, friends who like to drink sauce-flavored liquor can try it.
, that’s all for today’s article. What are the different opinions of on Yu Bing Shao’s inability to leave Guangdong? You can leave a message in the comment area to discuss.
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