html On September 27, McDonald's China first released the "Mai Mai Green Dining Plate" in Changsha, Hunan. The "Mai Mai Green Dining Plate" released this time invites young designers to create together, and is part of the "Reshaping Goods" project of McDonald's China. Starting from now on, the "Maimai Green Dining Plate" will be put into use in all McDonald's restaurants in Changsha, Hunan, and is expected to be gradually promoted to McDonald's restaurants nationwide in the next one to two years. On September 27, McDonald's Long Lake Platinum Island Restaurant and McDonald's Xingsha Avenue Drive-thru Restaurant opened at the same time. Both restaurants will receive the gold-level certification of LEED (Pioneer in Energy and Environmental Design), marking that the number of McDonald's LEED certified green restaurants in China exceeded 1,600.
(from left) Mr. Zhang Jianzhou, Vice President of McDonald's China and General Manager of South District, Ms. Gu Lei, Chief Influence Officer of McDonald's China, Deputy Secretary-General and Second-level Inspector of Changsha Municipal People's Government, Mr. Li Xiaobin, Second-level Inspector of Hunan Provincial Department of Commerce, Mr. Zhou Zhangsheng, Chief Development Officer of McDonald's China, Ms. Liang Haijing, Vice President of Sustainable Development of McDonald's China, and Mr. Wang Guangyi, General Manager of McDonald's Hunan Market, unveiled the opening of McDonald's Long Lake Platinum Island Restaurant in Changsha
2017 after entering the ' Golden Arch era', McDonald's China has accelerated its development and fully expanded its emerging markets. As of September 2022, there were nearly 5,000 restaurants nationwide, doubled from five years ago, and more than half of the newly opened restaurants are located in emerging markets. McDonald's China drives rapid business development with the "green growth engine", focusing on green restaurants, green packaging, green supply chains and green recycling, and promoting green development in a more sustainable way.
McDonald's China Chief Influence Officer Gu Lei said: "Restaurants are the core of McDonald's business. We are committed to creating a comprehensive green experience for customers in restaurants. We hope that through the "Maimai Green Dining Plate", more customers can truly feel and participate in our green actions in nearly 5,000 McDonald's restaurants across the country, so as to better understand the importance of "green recycling" for environmental protection and carbon reduction. In the future, we will continue to use the "green growth engine" to promote the Midwest and emerging markets Development brings delicious food and high prices to thousands of households, and creates a greener future for the next generation."
"Maimai Green Dining Plate" was first released nationwide, inviting consumers to experience "green recycling"
McDonald's pays attention to "green recycling", with "reshaping good things" as the core project, redesign and utilize plastics from restaurants and industries, make them into items needed by restaurants and customers, and give plastics a second "life". McDonald's China has successively launched reshaping items such as baby chairs, "Damn Little Elephant", happy flower pots and environmentally friendly charging motorcycles. This time, McDonald's China focuses on the frequent use of meal plates for customers and consumers in daily life. In 2021, it jointly launched a green meal plate design challenge with the world's well-known innovative design company IDEO, inviting young designers to reimagine sustainable meal plate design and contribute green power to recycling.
(from left) Mr. Wang Guangyi, general manager of McDonald's, Hunan, Ms. Duan Yege, secretary-general of Hunan Foreign-invested Enterprises Association, Ms. Zheng Ping, Party Secretary and Director of Changsha Municipal Bureau of Commerce, Ms. Gu Lei, Chief Influence Officer of McDonald's China, Mr. Jamyan, head of commercial design of IDEO, and Ms. Zhang Yaner, vice president of sustainable development of McDonald's China, jointly announced the "Maimai Green Dining Plate"
The "Maimai Green Dining Plate" released this time takes "ripples" as the core design element, symbolizing that water droplets gather into waves, and "green × community × dining plate" is connected to each other in McDonald's restaurant. The appearance and functional design of the new dining plate comes from insight into customers' dining scenes and habits. By increasing the grip design, the stability and comfort are improved, while optimizing the dining plate size and edge design to expand the dining space. The plate is made of bright green that represents nature and vitality, and is made of recycled plastic , and has obtained the authoritative certification of GRS (Global Recycling Standard).
From now on, the "Maimai Green Dining Plate" will be the first to be put into use in all McDonald's restaurants in Changsha, Hunan.It is expected that in the next 1-2 years, the "Maimai Green Dining Plate" will be gradually promoted to McDonald's restaurants nationwide, allowing more consumers to experience the significance of plastic recycling to environmental protection, carbon reduction and green development.
dual LEED gold-level certified flagship store opened. McDonald's China LEED certified green restaurants exceeded 1,600
On the same day, McDonald's China also welcomed two flagship restaurants to open at the same time in Changsha. Changsha McDonald's Long Lake Platinum Island Restaurant and Changsha McDonald's Xingsha Avenue Drive-thru both adopt McDonald's Ray flagship design style to create a simple, industrial and modern dining environment. The two restaurants are designed and built with LEED gold-grade green standards from site selection, design, building materials and construction to energy management.
Changsha McDonald's Longhu Platinum Island Restaurant is located in the core business district of Yuelu District. It has a total of three floors, covering an area of 418㎡, and provides a variety of services such as Mai Coffee, Mai Le Shuai . The dining room facade is marked with golden arches to create a strong visual impact, with glass curtain walls and polygonal spaces providing a stretched landscape view. The "Sunshine Yellow" staircase is the visual center of the restaurant, showing the energy and vitality of the McDonald's brand. More than 90% of the construction materials and equipment in the restaurant have obtained green and environmental protection certification. At the same time, a sunlight sensing probe is installed along the window ceiling, which can automatically adjust the indoor light according to the intensity of the sunlight to reduce energy consumption. Longhu Platinum Island Restaurant creates a "diamond" store in McDonald's, Hunan with its simple and fashionable design style and green and sustainable design concept. Longhu Platinum Island Restaurant has officially obtained LEED Gold Certification, which also marks that McDonald's China LEED Certification has more than 1,600 green restaurants.
The newly upgraded drive-thru restaurant on McDonald's Xingsha Avenue opened in 2007 and is the first drive-thru car restaurant in Hunan. Through the renovation and upgrading of the existing restaurant, a simple and modern style is combined with green restaurant elements to create another flagship restaurant in McDonald's in Changsha.
Hong Kong, Deputy Secretary of the Party Group of Hunan Provincial Department of Commerce Tan Ping said: "I am very happy to witness the opening of two green flagship restaurants of McDonald's in Changsha, and I am also happy that McDonald's chose to launch a special green plate in Hunan with special significance. We will continue to create a smooth, innovative, inclusive and green-based business environment for domestic and foreign companies. We hope that McDonald's and us will work together to turn the ecologically friendly green development concept into a beautiful reality in the land of Hunan."
McDonald's China is committed to creating a more secure, comfortable, energy-saving and emission-reducing "green restaurant". Since 2018, McDonald's China has introduced the internationally authoritative LEED certification of green buildings, promoting the design, construction and operation of green restaurants, and opening the "fast lane" of green restaurants. Currently, McDonald's China "green restaurant" meets customers across the country at an average rate of more than one per day, with more than half of them in emerging markets. McDonald's China has become the world's largest company in the number of LEED certification projects. It is expected that by the fourth quarter, McDonald's China will build more than 1,800 LEED certified green restaurants, which can reduce carbon emissions by about 60,000 tons per year.
"McDonald's China has been in Hunan for nearly 25 years, and has moved from its first store in May Day business district to all Hunan. The fashionable Western fast food 'Internet celebrity' that year integrated into the daily lives of Hunan citizens and became a favorite catering choice among neighbors in the community." Wang Guangyi, general manager of McDonald's Hunan Market, said, "This year, 'Mai Mai Green Dining Plate' was grandly opened in Hunan and Changsha Double LEED Gold Certified Flagship Store. We hope to take this as an opportunity to continue to increase our efforts to expand the Hunan market and promote green and sustainable rapid development."
McDonald's China
McDonald's is a world-renowned catering service brand, with more than 40,000 restaurants all over the world, and receive more than 68 million customers every day. Each McDonald's restaurant is based in the local community and provides deliciousness and cohesion to the neighborhoods.
McDonald's entered the mainland Chinese market in 1990. At present, China is the second largest and fastest growing market in McDonald's restaurants in the world.Since 2017, CITIC Capital , Character Investment Group and CITIC Co., Ltd. have jointly become the major shareholders of McDonald's China business, and McDonald's China has entered the "Golden Arch" era that is more rooted in China. As of August 2022, there were nearly 5,000 McDonald's restaurants nationwide, with more than 180,000 employees.
McDonald's China is committed to providing delicious food and high prices anytime, anywhere. McDonald's China has its own products such as Big Mac, French fries, Mai Spicy Chicken Legs, Mai Mai Crispy Chicken, and Mai Mai Crispy Chicken. It also brings super convenience to customers through restaurants, delivery, Mai Coffee, dessert station, drive-thru and other business platforms. McDonald's China actively practices the brand philosophy of "doing everything because of love", promotes rapid business development through a green growth engine, pays attention to green restaurants, green supply chains, green packaging and green recycling, and has long invested in youth employment and the " McDonald's Home " physical charity project, showing love for deliciousness, the earth, people and the community.
