Freshly washed powder intestine , pork liver, pork waist, pig heart, etc., paired with carefully selected beautiful rice, boiling with high heat. Wait until the hot milky white porridge water is mixed with the tender pigs, and then sprinkle a handful of green wolfberry leaves . rice fragrant , fresh meat and sweet porridge. A pot of authentic Cantonese raw pork porridge can be served on table .
At around 8 pm, the "Uncle Qiang Cut Pig Miscellaneous Porridge" store in Xiajiao Night Market in Guangzhou is crowded with people, and the dining tables outside are also filled with diners. Such a lively midnight snack scene will last until 3 AM.
A pot of raw pork porridge in the middle of the night is a delicious "code" that only Guangdong people understand. Since the beginning of this year, the pig miscellaneous porridge that Lao Guang is familiar with has become popular. A large number of instant pork and miscellaneous porridge shops have emerged in the Pearl River Delta region such as Guangzhou, Shenzhen, Dongguan, , Foshan, . They have changed the image of the past, the local food stalls on the streets of pig and miscellaneous porridge, and most of them use eye-catching signs and doors. The interior decoration is trendy and takes the younger route, becoming the "new favorite" of local consumers' late-night snack check-in. Some food stores are at the door, and diners waiting for even queue until one or two in the morning.
Data from Meituan platform shows that since 22, the number of pig offal porridge merchant stores in Guangdong has increased by more than 3 times year-on-year. New and old brands continue to emerge, and stores are expanding rapidly. , such as the old brand "Uncle Qiang cuts pig miscellaneous porridge" originated in Huidong, Huizhou City, currently has layouts in many cities in the Pearl River Delta, with more than 80 stores openings and 28 stores in Guangzhou alone. It is a typical representative of the "newly made old products" of pig miscellaneous porridge.
National Day holiday is approaching, and night passenger flow increases
"Most of our stores will open at 5 pm and have to wait for seats at around 7 pm. The peak dining hours are from 9 pm to 10 pm, and they will be open until two or three pm." Uncle Qiang is currently in charge of the brand of "Cutting Pig Porridge" Zou Baishi said that in the context of the Guangzhou government introducing a number of measures to encourage the night economy and promote consumption, they can clearly feel the strong recovery of catering consumption. In recent days, with the arrival of the National Day holiday, the nightly passenger flow in the major business districts where the brand's store is located has increased.
"Some stores have a night summit of hundreds, and at two or three o'clock in the morning, customers come to have midnight snacks, waiting to drink a bowl of raw porridge." According to Zou Baishi, the continuous customer flow at night has brought stable turnover to restaurants and stores, and the monthly turnover of some stores can reach 600,000 to 700,000 yuan, with a maximum of nearly one million yuan. This also boosted the confidence of "Uncle Qiang" to continue to expand stores in Guangzhou and other cities in South China.
A pot of delicious pork porridge, the most important thing is to make the ingredients fresh. In the store where Uncle Qiang cuts pig miscellaneous porridge, there is a special "pork stall". Fresh pig miscellaneous parts are classified according to the location, and they are placed neatly, so fresh that they can be seen and touched. Diners can first select good pig offals from the "pig miscellaneous platform", then serve them to the "development platform" and hand them over to the master to cut and marinate. After serving, they can cook them simply by themselves, which not only meets the special needs, but also improves the sense of participation and improves the consumption experience.
Behind the freshness, deliciousness and cheapness, the benefits of the catering supply chain capabilities are inseparable. fresh pig offals need to be delivered instantly to a late-night snack shop specializing in fresh pig offals. From the start of slaughtering, delivery to the store must be completed within seven or eight hours to ensure that it is fresh enough. At present, many stores of branded pork porridge are cooperating with Meituan's catering supply chain platform "Qiaolu Purchase". With the help of Kuailu's centralized procurement, warehousing and distribution capabilities, fresh pork is sent from the upstream slaughterhouse in the early morning, delivered to the store as early as the afternoon, and put into the pot at night.
"We mainly cooperate with local large and medium-sized processing plants in South China to start with standardization and safety of ingredients and open up digital distribution links." The relevant person in charge of Meituan Kuailu Purchase said that on the one hand, it helps catering merchants provide fresh ingredients such as pork, vegetables with more stable supply quality and price; on the other hand, by providing one-stop delivery services without leaving home, it reduces the burden on merchants from the supply chain level and helps merchants establish a more stable supply chain system.
Guangzhou will create 30 high-quality night consumption landmarks
Whenever night falls, the snack stalls in Xiajiao Night Market are gradually becoming lively. Dozens of stalls on both sides of the main road are neatly arranged, diners shuttle through them, laughter, hawking, whispering, and mobile payments arrive. The fireworks of the city are everywhere, and it is very lively. Pig porridge, barbecue, hot pot, sugar water and other delicacies from all over the streets. People who have been busy all day enjoy the night here.
Liu Jian is a catering entrepreneur born in the 1995s. He joined a brand of pig paste in 2021. The restaurant was located in Xiajiao, a popular city village in Panyu District, Guangzhou. People from all over the world gather here, and it is also the starting point for many "broadcasters" to dream of.
"This year, our monthly profit of pig miscellaneous porridge business can be around 200,000 yuan." Liu Jiao said that the transportation here is convenient, and the daily passenger flow is more than 10,000, especially the more diners at night.
The development of the night economy has promoted the recovery of urban consumption. The stable traffic of people in and the standardized management of night markets have made entrepreneurs feel at ease.
Meituan data shows that since July, the number of night dine-in orders in Guangzhou has increased by 16% month-on-month. The catering stores open at night in Guangzhou have exceeded 150,000 , and catering merchants still open at zero time account for more than one-quarter of . The 14th Five-Year Plan for Business Development in Guangzhou also pointed out that will deeply tap the consumption potential after 22 o'clock, and will create 30 high-quality night consumption landmarks and multiple night consumption check-in places during this period; promote the integrated development of late-night snacks and night shopping, and enrich the night consumption formats.
Industry insiders believe that Guangzhou’s nightlife is more urbanized, "You can find places to eat midnight snacks everywhere, and some restaurants are open until one or two o’clock or even all night. You can find night economy everywhere, and everyone can enjoy the night economy. Maybe this is the characteristic of Guangzhou."
[Reporter] Ou Zhikui
[Author] Ou Zhikui
[Source] Southern Media Group Southern + Client
