started with the mini version of milk tea launched by " Little Milk " at the beginning of the year. " Starbucks " launched the mini version of Frappuccino , and " Heytea " also launched the mini version of milk tea. I believe many people have discovered that in addition to milk tea, there are also beverages, seasonings, etc. on the market. Chuncheng Evening News - Kaiping News reporter visited Kunming market and supermarkets and found that the quantity of different is more cost-effective than that of . However, many people no longer only take large portions as the cost-effective as the basis when shopping, but they tend to focus on actual demand and quality.
small packaging products appear in many aspects
This year, large buckets of fruit tea and milk tea are popular in many people's circle of friends. However, before the big buckets of tumbling are lively for a few days, the milk tea industry ushered in the latest craze: cute mini cups.
Starting from the mini version of milk tea launched by "Little Milk", "Hey Tea" has a mini version of milk tea, " Book also roasted fairy grass " "Xiao Fat Cup" and "Seven Fen Sweet" mini Poplar Branch Ginkgo also attracted everyone's attention.
In fact, small-packaged products have already quietly appeared in many aspects of our lives. When we walked into supermarkets, many products on the shelves appeared "mini-packages". Among the bottled drinks in
, Coca-Cola , Sprite, Nongfu Spring , Teaπ, Yibao , Oriental Leaf and Yuanqi Forest have launched mini cans of drinks one after another. Let’s look at the price. The unit price of beverages with normal specifications of 500ml or 550ml is mostly around 3-7 yuan, while the unit price of small bottles of the same brand is only about 1.5 yuan. Among the condiments of
, the minimum price of Haidilao Hot Pot of various flavors is above 12.9 yuan, and a small portion is about 7.5 yuan; the base of hot pot 2280 grams is 20.9 yuan, and 60 grams is 5.8 yuan; in addition, rice, flour, grain and oil products are also available in small packaging.
Ms. Lian, who is purchasing in the supermarket, said that mineral water, beverages, and snacks are the products that you buy more at home. "Small packaging was originally a lot of beverage products, small bottles and cans, which are very suitable for eating alone, convenient to take out, and the unit price is low. Now many snacks have also begun to appear in small packaging and one-day edible packaging, which is quite novel."
In Carrefour , in addition to common drinks and condiments, laundry and care products also have super mini versions. For example, compared with 950 grams of Good Dad Laundry Detergent, which costs 19 yuan, and 60 grams of 4.8 yuan, Libai Yupin Ocean Essence Laundry Detergent 1 kilogram of Libai Yupin Ocean Essence Laundry Detergent 28.6 yuan, and 80 grams of 80 grams are priced at 6.9 yuan; Blue Moon laundry detergent with different functions also has super mini versions, with 80 grams of price ranging from 5-13 yuan.
Entertainment, travel, and beauty also show this change. Video bloggers who play "miniature" have gradually gained more views, and there are more and more video comments, and netizens praised their cleverness and high restoration.
Nowadays, there are more and more products of various mini-type and small packaging, and they are frequently favored by consumers, and the mini economy has also gained more attention.
small package products sales have increased significantly
small packages of snacks, beverages, daily necessities, etc. have increased year by year, and sales have also shown a significant upward trend.
Carrefour supermarket salesperson introduced that although these small bottles of laundry detergent are extremely convenient for business travelers, "the sales volume is also very good. For example, Libai has only the last few bottles left."
Take Coca-Cola as an example. According to Swire Coca-Cola data report, in 2018, Coca-Cola officially launched modern can products in the mainland Chinese market. In 2019, the revenue of modern can packaged carbonated beverage , a subsidiary of Swire Coca-Cola, increased by as much as 90%, among which the mini modern can, which is regarded as a new consumption trend, also achieved a 20% growth.
COFCO Coca-Cola's annual report for the first half of 2021 shows that the sales and revenue of modern tanks and mini modern tanks both increased by more than 50%. In addition, in conjunction with the impact of the peak promotion season during the 2021 Spring Festival, the sales of traditional soda under COFCO have increased by more than 10%.
is not just Coca-Cola. According to the "2021 Chinese Food Consumption Trend White Paper" released by COFCO Research Institute, with the accelerated growth of the trend of healthy snacks and the continuous heating of the trend of weight loss and sugar reduction, the innovation of beverage products in packaging has shown a diversified trend. The market for mini, portable small-packaged beverage products below 200ml is constantly developing, accounting for 37% of the total new products in the beverage industry in 2021. Major manufacturers are also constantly following up on research in the corresponding market.
This year, JD Consumer and Industrial Development Research Institute and JD Supermarket jointly released the "Paper Cleaning Products Consumption Trend Report" last week, showing that in terms of products, portability and disposable have become the biggest trend in the paper cleaning industry. It is mainly reflected in independent packaging and small packaging wipe products, as well as disposable cleaning products for home cleaning. Among them, the sales of independent packaging and small packaging wipes increased by 139% year-on-year; the sales of disposable cleaning products increased by 84% year-on-year. According to data from JD Supermarket, during this year's 618, the "multi-effect" laundry bead has an amazing growth rate, and Guangdong has become the province with the most users of laundry beads; a dishwash bead that solves all stains is loved by Generation Z, with a transaction volume of 116% year-on-year.
With consumption upgrading and demand diversification, the mini economy is showing its unique advantages.
One person eats, save money...
small packaging shows a win-win situation
small packaging is sought after, how can this type of product become popular?
According to statistics from the Ministry of Civil Affairs, in 2021, there were more than 200 million single adults in China, of which 92 million people lived alone. The combination of "single + living alone" has given young people new requirements for the content of products.
"I usually live alone, and my demand for small-packaged products is basically concentrated on food. Small bags of rice, bottles of oil, small portions of hot pot base, bottles of beverages, etc. have little content. I eat it myself just right, which can reduce waste caused by expiration and do not take up space." Xiao Zhang, who lives alone, told reporters that her requirement for purchasing food is that the amount of "one person" is enough.
also has the same idea about this. Ms. Li, a vocational school teacher, has caused her to be uneasy about her diet. "It is inconvenient to live alone to cook. Any meal only needs a little bit. If the amount is too small, you will prefer a small portion when buying it." Regarding the price issue, Ms. Li believes that the key is how to eat it within a limited shelf life. If the price is carefully calculated, the large packaging of most products is more cost-effective, but the original intention of buying them is not because of the price, but based on the amount of food for one person and the pursuit of health.
Ms. Li said that taking Coke as an example, the happiness brought by 550ml and 200ml is absolutely different. "The first sip of carbonated beverages is best. If you don't finish them in time, the air will slowly dissipate, and in the end it will only be sweet and greasy. 200ml just gives me the best experience, and it will not cause the 'crime' of excessive sugar intake."
In the eyes of another group of young people, in addition to the need for "one person food", there is another reason for their love for small packaging: they can buy products at a lower amount.
Under the epidemic, Ms. Wen's income is no longer as secure as before. The uncertainty of economic income has led to a consolidation of consumption. "The problem I am considering now is not to purchase large-package products at a relatively high price, but to purchase goods at a lower price to ensure that more wages can be saved for emergencies." Ms. Wang, who specializes in milk and beverage wholesale, said that families of three or small families with a smaller number of people will also prefer small packaging. From a practical point of view, for example, the amount of small box milk is more suitable for children and is not easy to waste; from a competitiveness perspective, products with smaller specifications and relatively low prices are more attractive to small families. "At the same time, small-package products are often sold in pieces, boxes, and groups. The total amount of single purchases is larger. For our merchants, monetization is faster and it is almost a win-win situation."
Spring City Evening News-Kaiping News Reporter Sun Jiangzi Photo Report
Editor Luo Qiuxu
Proofreading Yuan Xi
Review Yan Yun
Final Review Wang Yun
Final Review Wang Yun
