The two major liquors that have been "played" by capital have changed owners five times. Are they still considered famous liquors? Throughout the history of my country's liquor industry, all major brands of liquor are basically in the hands of the Chinese people. However, as the

The two major liquors that have been "played" by capital have changed owners five times. Are they still considered famous liquors?

Throughout the history of liquor in our country, all major brands of liquor are basically in the hands of the Chinese people. However, the times are gradually developing rapidly, and many capitalists who are not engaged in the liquor industry have begun to focus on the height of Chinese liquor rising year by year. Some liquor brands have even been acquired as many as five times. This was very rare at the time and now. Some liquor brands have been acquired and we don’t even know about them. So today we will analyze these two brands that have been “played” by capital. The brand of Chinese liquor produced by Yu Guzhang has changed its sponsors five times. Some netizens even claimed that "if it changed owners five times, can it still be regarded as a famous Chinese liquor?"

1. Hunan's representative famous liquor - Wuling liquor

Wuling liquor was born in the last Changde in the 1970s, because it received technical support from Moutai Distillery, was basically similar to Moutai in taste and taste at the beginning of its birth. This period was when the domestic liquor market was booming, and Moutai The production supply could not be increased, and Wuling Wine at this time just made up for this shortcoming. So when Wuling Wine was first launched, it was very popular. In the same year, it was even rated as a famous Hunan wine.

Because of its huge market share, the development of Wuling Liquor has been very steady in the following years. At the one-year national wine evaluation meeting, it scored more than one point higher than Moutai, directly pushing Wuling Liquor into a brand new category. Highly, it was selected as one of the seventeen famous wines in China. At that time, Wuling Liquor was almost on a par with Maotai and Langjiu, the two major wines in the wine industry.

went bankrupt and closed down, and changed owners five times

We all say that the 1990s was a nightmare period for almost all liquor brands. Popular liquors such as Fenjiu and Quanxing Daqu were all closed down one after another, while the popular Wuling Wine could not escape either. At that time, the sales of Wuling Wine began to go downhill. Firstly, it was suppressed by market brands. Secondly, it was due to internal changes in Wuling Wine itself. For a long time, the sales volume of Wuling Wine There was a cliff, and it was almost at a loss. In 1995, Wuling Wine, which could not withstand the impact of the market, began to declare bankruptcy, so it embarked on the fate of changing owners five times.

The first time Wuling Wine was acquired was in 1998. At that time, a capital company in Hunan spent almost a lot of money to acquire Wuling Wine. The new capital intervention and personnel changes did not further bring the endangered Wuling Wine to the shore. Two years after the acquisition, Wuling Liquor was resold to a grain and oil company. The incoming and outgoing capital of these two companies almost squeezed the potential of Wuling Liquor. The capital made a lot of money, but Wuling Liquor was very miserable.

Wuling Distillery, which is owned by the Grain and Oil Company, is thinking about restoring its former glory in the new century. However, at the same time, the output and production of Moutai Distillery are gradually expanding, and Langjiu has launched a new product, red. The impact of these market impacts on the Hwarang series brands instantly extinguished the fire in Wuling Liquor's heart. Within a few years, the grain and oil company sold Wuling Liquor to Luzhou Laojiao .

Luzhou Laojiao's products are indeed booming, but the Wuling Liquor they acquired still failed to improve at all. After a lot of changes, it was acquired by Lenovo . Not only Wuling Liquor but also three liquor brands were also acquired. Under the leadership of Lenovo, Lenovo originally wanted to get a cup of broth in the liquor market. As a result, Lenovo could not even protect itself, so it turned around and sold these brands, including Wuling Liquor, to Hengshui Laobaigan.

In just a few years, Wuling Wine Industry has gone through vicissitudes of life, which also makes us feel sorry for the glory of this big brand!

2. The representative of Shandong famous wine - Kongfujia Wine

The so-called "the peak is the peak when leaving the factory, and the ending is a disastrous failure" refers to the famous Shandong wine Kongfujia Wine. It can be said that it has the same problem as Wuling Wine. In the previous Kongfujia Wine Liquor has won CCTV's bidding for many years and has become popular in the national liquor market. It can be said to be "a household name, known to women and children!" The higher you climb, the worse you fall. After the "fake wine incident" of Qinchi Liquor, Kongfujia Wine was seriously affected by the market, and the winery sold itself within a few years.

This is also the fifth time that the company has changed hands. Chasing capital

Back in 2003, this was also the first time when Kongfujiajiu changed its leader. It was acquired by a Guangdong health care industry company, but it maintained three In the year, Kongfujiajiu was converted to Inner Mongolia's Hetao King , but it didn't take long for Hetao King to abandon the Kongfujiajiu brand. At this moment, Kongfujiajiu once again returned to the state-owned lineup.

But after 6 years, Kongfujia Wine was acquired by Lenovo. This is what we said above. Lenovo acquired Wuling Wine and Kongfujia Wine, as well as two other brands, but we also learned about Lenovo itself later. It is difficult to guarantee that it will be sold to , Laobaigan and .

Both Wuling Liquor and Kongfujia Liquor are included in the ranks of my country's famous liquors. At that time, they were also liquors that could sit alongside Maotai. However, today's sales are even less than 200 million, while Maotai has already passed Netizens jokingly said: "It has changed owners five times, is it still a famous Chinese wine?"

Liquor attracts huge profits, which is one of the reasons why many capitals want to get involved. Many companies are also benefited from Confusing, but there are some small and medium-sized liquor companies in the national liquor market that have not been contaminated by capital, such as the following one:

Yuande Liquor - Yuanqi

This wine is produced in the core sauce wine producing area of ​​Guizhou, and the raw materials for brewing are all selected The local relatively high-quality sorghum and wheat, and adhering to the spirit of serving the majority of wine lovers to drink good sauce wine, the winery has been keeping "cost-effectiveness" and "good wine quality" in mind for many years, not only using Daqu Kunsha, and uses the 12987 production process of the highest craftsmanship for soybean wine, so it presents high-quality wine quality, so it is highly praised in the southwest region and the middle and lower reaches of the Yangtze River.

is also known as the "little dark horse of sauce wine" and the "upstart of sauce wine".

When a liquor only wants to make extra money and ignores the quality of the drink, its existence will naturally not be very long. Drinkers who have never tasted it may wish to give it a try.

Well, today’s article ends here. What are your thoughts on Wuling Wine and Kongfujia Wine? Welcome to leave a message in the comment area.