On July 14, the fourth enlarged meeting of the sixth council of China Alcoholic Drinks Association was held.
Chairman of China Liquor Industry Association Song Shuyu said that in 2021, the number of regulated enterprises in the national brewing industry will reach 1,761, and the total brewing output of regulated enterprises nationwide will reach 54.07 million liters, a year-on-year increase of 3.95%, and the cumulative product sales revenue will be 8,687 billion, a year-on-year increase of 14.35%, and the cumulative total profit reached 194.9 billion yuan, a year-on-year increase of 30.86%.
This particularity, coupled with the particularity of alcohol consumption, has created consumers’ pursuit of famous wines, especially high-end and high-end famous wines. This is particularly obvious under the trend of consumption upgrading.
Some securities institutions believe that famous liquor products are non-replicable. The regional cultures of each brand of liquor are different, and the brewing process, water and soil, grain varieties, climate conditions and other factors are also different. It is difficult to replicate in other places, forming a natural moat and becoming a An important reason why famous wines maintain high growth.
Judging from the financial performance of the company, the liquor industry has almost the best financial indicators among all three-level industries: its gross profit margin and net profit margin are as high as about 71% and 30% respectively (data source wind data), high-end and high-end famous liquors are here The advantages on one side are more obvious.
Song Shuyu, chairman of the China Liquor Association, has repeatedly pointed out that China's liquor industry has entered a period of long-term shortage of wine and long-term shortage of good wine. Moutai The market price continues to increase largely due to its excellent quality and scarcity attributes.
With the rapid economic development, China has become the second largest economy in the world. People's living standards have improved accordingly, and consumers are increasingly pursuing a healthy and green lifestyle. Liquor consumption is also changing towards a consumption habit of drinking less and drinking better.
This change in consumption habits has led to an increasing market demand for high-end liquor, making high-quality liquor a scarce resource. Wang Yancai, honorary chairman of the China Liquor Association, once said that China's high-quality liquor accounts for less than 1% of domestic liquor production, and high-end liquor is still in extreme scarcity.
With the development of the sauce wine market in the past two years, market competition has become increasingly fierce. It will become increasingly difficult to win the market simply by relying on product output. The popularity of the sauce wine category has begun to shift towards brands and price segments. Do the migration.
The development of sauce wine has changed from the "no sauce, no joy" at the beginning to a cautious choice. The competition of sauce wine not only tests the competitiveness embodied in the product itself, but also tests the strength and operation model of the enterprise. At the same time, with the continuous expansion of sauce wine companies, the production capacity of sauce wine will reach an explosive peak.
