The 23rd International Spirits Selection by CMB in Brussels, Belgium, came to a successful conclusion in Guadeloupe, the capital of rum in the world. "Yitai·Master Edition" and "Yitai· "Artisan Edition" competed on the same stage with a total of 2,030 wines from 60 countries and regions. With its excellent quality, it received praise and unanimous high scores from the international jury, winning the gold medal and being crowned with glory!
participated for the first time and sent two products, both of which won the "Gold Award"
As the internationally renowned Spirits Grand Prix, the Brussels International Spirits Grand Prix in Belgium is known as the "Oscar of the Wine Industry" and the "Olympic Games of Spirits" and is recognized as the world's top The competition is also the only international competition that evaluates liquor as an independent type of wine. Since its inception in 1999, this event has been an arena for quality competition of various types of spirits around the world, and has become a benchmark and barometer for the international spirits market. The results of the competition are subject to dual supervision and certification by , EU, and the Royal Government of Belgium.
According to statistics from the organizing committee, this competition consists of a judging team composed of 120 international judges from 34 countries and regions. They will use strict scoring standards to evaluate 2030 spirits from 60 countries and regions. It has created a record high in the number of samples, and the selection is more intense than ever. In 2022, a total of 123 wine companies in mainland China submitted samples of 397 models (including sauce-flavor liquor 223 models).
This is the first time that Yitai Sauce Liquor has participated in the International Spirits Grand Prix in Brussels, Belgium. It competes with many domestic sauce major single products on the international spirits stage. With its excellent quality, it won two "Gold Medal" honors. The gold medal winning rate is 100%. It proves the solid brewing and bartending standards of Yitai's two classic products, "Yitai·Master Edition" and "Yitai·Artisan Edition", which have jointly obtained international certifications with many famous wines, and also fulfilled the determination of Yitai Wine Industry. Chongqing adheres to its original intention of brewing pure Liang good sauce wine, and at the same time confirms the competitiveness of the "Yitai" brand in the field of sauce wine, paving the way for entering a larger market in the future, and living up to the recognition and love of the majority of consumers. .
Quality comes first. Yitai's "Three Companies" have accumulated a lot of experience and are beginning to show their talents.
There is no casual success. Everything is the inevitable result of Yitai Jiangjiu's accumulation of time and effort. It is with the "hard-core" quality as the cornerstone that it has tempered its true edge, thus becoming a blockbuster and winning the gold medal in the Brussels International Spirits Awards. All of this is inseparable from the enthusiasm and persistence of Mr. Zeng Xiaoshan, the chairman of "Yitai Sauce Wine", for high-quality sauce wine.
's sincerity towards quality comes from its persistence in only core production areas. The three major production plants of Yitai Sauce Liquor are located in the core production area of 27.5 square kilometers in Maotai Town. The water for brewing is taken from the Chishui River " Fine Wine River ". It flows through the unique rock formations of Maotai Town. It has numerous microbial populations and minerals, which are naturally prepared for brewing. Coupled with the millennium-old history of brewing microbial precipitation, it creates top-notch sauce. Wine making environment.
's dedication to quality comes from the purity of using only local red rice. In order to ensure the unique and excellent quality of sauce wine, Yitai sauce wine only uses local organic red tassel glutinous sorghum as the raw material for brewing, and has signed a contract with the local area to establish a 10,000-mu red sorghum base. It has good glutinous properties, is solid, full, uniform, has small grains and thick skin, and can withstand multiple cooking. Among them, amylopectin has a content of more than 90%, so that the pure sauce flavor can be obtained.
's ingenuity in quality comes from its focus on making only Kunsha sauce wine. The wine aroma of Maotai Town cannot be copied or replaced. The Kunsha wine process is the traditional 12987 solid-state fermentation process of Maotai Town. It is brewed locally and uses local red rice. It has a low wine yield and the best quality. It is also the most complex and complex. The most time consuming and laborious process. Yitai only makes Kunsha sauce wine, which can be blended after more than 3 years of cellaring, and can be finished after more than 5 years before leaving the factory.
The pursuit of excellence is endless. Standing at the forefront of development in the new era, "hard-core" quality is not only the core of Yitai Liquor's success in the past, but also the cornerstone and guarantee for a great future. Yitai has always adhered to its original aspirations and worked unswervingly towards the goal of becoming a high-end soy sauce brand in China.
Category is the key to "Yitai Junli" opening up the new century
With the demand for quality, health and consumption upgrade, the middle and high-income groups are rising, the business proportion of high-end wine and the price space of mid-to-high-end wine will be further opened up. The market will further tilt toward industry leaders, and the mid-to-high-end liquor market will continue to grow. Against this background, liquor consumption is focused on concepts such as brand and culture, and cultural IP is used to promote upgrading. The trend of industry structure transformation and differentiation is increasingly revealed.
Yitai Sauce Wine just hits the "eye of the storm" in the cultural wine trend. In June 2022, another high-end strategic new product "Yitai·Junli" was released. Following the successful creation of "Yitai·Master Edition" and "Yitai·Craftsman Edition", it aims at high-end products worth more than a thousand yuan. Liquor market.
"Yitai·Junli" integrates brand characteristics and product value into the packaging, and takes "Pursuing excellent quality and achieving the highest gift wine" as the theme. It integrates the symbols of gentleman culture and inherits the "Yishui" in Zengzi culture. The intelligent pattern of "Yutai·Wangdao Rules of Rites " and the reinterpretation of traditional Chinese etiquette and wine culture are a combination of humanities and aesthetics, and an ultimate exploration of shouldering brand responsibility and mission.
It can be seen from this that Yitai Sauce Wine is segmenting the market under category opportunities and taking root among consumers at different levels. This rooting comes from multiple dimensions such as cultural expression, taste experience, and terminal price. Advancing into the high-end market is not only a high recognition of the excellent quality of Yitai sauce wine, but also a strong response to the high-end value leadership of "Yitai Junli". It is also a strong support for the strategic goal of promoting the leapfrogging and upgrading of the "Yitai" brand. Empowerment!
