When you mention Shandong, what do you think of first? is a green onion that is taller than a person, but there is still Lan Xiang who can learn to dig a machine!
Of course, it’s just a joke. Shandong’s excellence naturally goes beyond that. The hometown of Confucius and Mencius, the birthplace of Qilu culture , its excellent history and culture are unique in the country; the Five Mountains, Mount Tai, Baotu Spring, and beautiful mountains and rivers, All of them are unforgettable.
But in addition, about Shandong, it is worth mentioning the fine wines here.
Shandong has the reputation of "one county, one winery" . The excellent wine culture here has left a strong mark on the history of wine in our country. Batch after batch of fine wines have been born here, even in the last century. First-line famous wines such as Mao Wu Jian all have to give up three points.
But unfortunately, many of them failed to recover after experiencing the turmoil, and slowly faded out of people's sight. Now they are reduced to a situation where no one knows them outside Shandong. Today, the editor will take stock of Shandong's two major "fiasco wines". ".
[1] Qinchi Wine
In the 1990s, Qinchi Wine was unknown to everyone and spent a lot of money to seize the throne of "CCTV Standard King" . From an inconspicuous small winery Successfully turned over and became the "upstart" of Shandong liquor.
Qinchi Liquor attracted nationwide attention after becoming famous, and its sales continued to surge. At that time, the sales volume was beyond the reach of Mao Wujian and other famous wines.
Fame has brought many benefits to Qinchi Wine, but it has also doubled the pressure on this small winery with an unstable foundation. Due to its limited production capacity, Qinchi Winery cannot produce in time in the face of doubled orders. The product eventually went astray. began to purchase bulk liquor for blending. After the incident was exposed, Qinchi Liquor became the target of public criticism. Not only did its sales begin to plummet, but its reputation among consumers also continued to decline. Finally, It fell into a situation where no one knew about it and became a "miserable wine" that no one knew about.
[2] Kongfujiajiu
"Kongfujiajiu makes people miss home", Many people don't know this wine, but you should have heard of this slogan that can warm people's hearts. It was used in the last century Not only has Kongfujia Liquor been best-selling nationwide for eight consecutive years, it was once comparable to famous wines such as Mao Wujian. In order to meet market demand, some dealers even went to the hotel in advance to queue up to purchase the product, which shows its popularity.
Kongfujia Liquor has a history of thousands of years, so why has such a good wine with a deep foundation fallen into the current situation?
The root cause has to be talked about with the Qinchi Liquor blending incident. After this incident was exposed, not only Qinchi Liquor was affected, but even the entire Lu Liquor market was implicated. Kongfujia Liquor was also affected. It is quite serious , . Because its winery did not take countermeasures in time, the market continued to shrink, and it could only end miserably. . Today, Kongfujia Wine has returned to the embrace of Hengshui Laobaigan. Although the market is beginning to pick up, it still needs to There is still a long way to go before we can return to our former glory.
The experience of these two "disastrous wines" in Shandong is indeed regrettable, but they all say that flowers never last forever. In the editor's opinion, only after going through hardships can we achieve better development, and now the liquor market There are not a few wines like this among us.
For example, this Handong Master Wine (Handmade 6) has a history dating back several decades. Although it is not as profound as the Confucius family wine, it can be regarded as having accumulated a lot. This wine has developed to this day. It is not well-known, but after years of steady work, it has also accumulated a good reputation.
uses local high-quality sorghum for brewing. The wine brewed by is clean and thorough, sweet and refreshing to drink, and the rich taste impacts the taste buds. Unfortunately, during the critical period of development, the brewers of winery did not adjust the business strategy in time. , In the end, this wine can only be limited to the local area, and it can be regarded as a pity "disastrous failure wine".
In the current liquor market, Handong Master Liquor is not the only one that has experienced similar experiences to these "disastrous wines" in Shandong. Although they have experienced turmoil, I believe that after this, they can find their correct positioning and usher in new development. . Okay, that’s it for today’s sharing. Do you have any other good opinions? Welcome to leave a message in the comment area for discussion.
