Pre-made dishes Tasting event is coming again!
This time, "national trend" was launched in Juzizhoutou .
(The first continent in the world, a scenic spot - Orange Island Head in Changsha)
The pre-made dishes can be said to be "flying with momentum". Luweizhai, a time-honored brand in Shandong for 100 years, has entered the market one after another; Quanjude, a time-honored brand in Beijing, also launched an innovative historical scene of eating "roast duck" pre-made dishes on its 158th anniversary; Yuanji Dumplings, which claims to sell 3 billion dumplings a year, has also begun to cross categories, starting from Dumplings entered the field of prepared dishes and began to "stir up the situation" in the field of prepared dishes...
Compared with some categories that "cross-border", under the background of the integration of new technology and new culture, innovative market communication methods of prepared dishes have emerged from the circle It is also quite concerning.
On June 25, 2022, as a new cooking force under ECCOM Future, which has accumulated 22 years of fast-moving consumer channel services, the first "National Trend Pre-made Dishes" conference was held in Shenzhen, attracting Longda Food, Guolian Aquatic Products, More than 30 leading prepared food supply chains, including Golden Arowana , Yihai Kerry , etc., participated in the event. The site also attracted more than 700 channel merchants. A craze that took the lead in the industry with the "national trend of pre-made dishes" IP style has triggered numerous reports and attention from media such as Xinhuanet , Shenzhen Radio and Television, Nanfang Daily and other media.
It is worth noting that the tasting event in eight major cities of China’s “National Trend Pre-made Dishes” sponsored by , a new cooking force, will also be launched! will use to create the "national trend of prepared dishes" IP style in each city, bringing a new experience in the consumption of prepared dishes across the country.
△ The tasting tour of "National Trendy Pre-made Dishes" in eight major cities is coming.
The eight major cities that were first launched this time will be spread across the country's key cities, from the new Internet celebrity and important historical and cultural "Changsha" , to Henan Zhengzhou , Shandong Jinan , Jiangsu Nanjing , Zhejiang Hangzhou , Anhui Hefei , Sichuan Chengdu , Gansu Lanzhou , etc.
1
In the fireworks of the world,
is looking for the national trend of prepared dishes, innovative food and vitality!
rushes to a human fireworks, which requires new empowerment. The "new food light" of needs the new vitality of , the "innovative food power" of the national trend of pre-made dishes. prepared dishes + Guochao + Shuzang , these three are the hottest trends at the moment and will form a strong new trend, bringing physical prepared dishes into a new period of rapid development. Imagine that pre-made dishes and are currently a hot topic in the transformation of many food and catering companies in China. It is expected that the scale will exceed one trillion in a few years. has added new prepared food companies this year. From the previous tens of billions of companies to this year, we have seen hundreds of billions of food leaders stepping in, which shows that the prepared food is "eye-catching". plus prepared dishes are connected to China's new agriculture and new consumption. It not only drives catering, but also the inevitable path for the transformation and upgrading of large-scale agriculture. It has become an industry supported by local governments and has a strong "national will" promote. let’s talk about , the national trend, . Cultural inheritance is an important foundation for national cultural undertakings. With the empowerment of the new era and new technologies, traditional culture will also be better integrated and innovated under the cultural impact of the new era. Coupled with the advent of Generation Z, more young culture and newer lifestyles are emerging. Combining this series will surely trigger a wave of national trends. National trend style is a design based on Chinese traditional culture and elements, integrating trendy play, fashion, popular and other elements. It is a collision of tradition and modern fashion, a style that combines classical beauty with new technological beauty. A manifestation of personality and an output of culture. The products endowed by with Guochao will also be favored by more and more people as Guochao becomes popular. Here, the increasingly popular national trend of prepared dishes will also be a growing cultural confidence in Chinese food. In fact, has gone from worshiping Europe and the United States, "Harbin, Japan, Kazakhstan, and South Korea" to today's national trend. It can be seen that behind the national trend is the rise of Chinese technology, Chinese manufacturing, and Chinese brands. It is also a manifestation of cultural confidence and national self-confidence. The national trend, which perfectly integrates the contemporary trends of Chinese culture, has now become a fashion link connecting the young people of "Generation Z" with the excellent traditional Chinese culture. Prepared dishes are given the "national trend", which can better reflect the high degree of national cultural identity and cultural confidence of the post-95s and post-00s generations in food cuisine. It is helpful for spreading and prompting more and more young consumers to fall in love with the "national trend" of consumption. , in essence, they also prefer the inner spirit of buying domestic products. And hides , which is an important innovative product under the current digital economy . Superimposed on the rapid progress and development of 5G ( and even the future 6G), blockchain, metaverse, digitalization and other technologies, it has brought about a powerful wave of digital cultural creation. Shuzang is the product of this popular communication form, which empowers digital innovation to traditional collections to form digital collections with new and stronger IP communication power. This is also a big opportunity to empower any real industry at the moment. Just like in the past June, ECCOM launched the digital collection of "New Force in Cooking - Blue and White Porcelain Badges" with national style features, which was first created by ECCOM. focus on. uses on each of the pre-made dishes, giving intangible cultural heritage skills as elements, and using digital multimedia technology to form digital collections with new era value. Traveling the cuisine culture through the time tunnel and then presenting it for consumption is a brand new and novel experience. pre-made dishes are based on fully exploring the classics of Chinese food culture, extracting and innovating with digital elements, and then presenting them with new technological production techniques. uses a younger and more fashionable expression, and is bound to attract more attention. The eyeballs and taste buds of young people can more skillfully interpret the cultural connotation of "national trendy prepared dishes" and fully convey the best wishes for daily consumption. As the so-called "century-old fire continues", the cross-border integration of digital cultural creation and physical enterprises is also an important new round of innovative marketing methods for major companies and brands of prepared dishes, and in this way, consumers can feel unique The unique charm of Chinese cuisine. The new force in cooking is about to launch the "National Trend Pre-made Dishes" city tour , which will use innovative national trend cultural and creative methods to empower the "national trend" of pre-made dishes and lead pre-made dishes into a new era. stage, entering a new consumption boom. △ Eight major cities tour plan (the time is subject to the final notice) would like to remind that the first stop of the next stop will be Changsha, Hunan, in August. Have you paid attention? Hunan can be said to have a profound culture. As the saying goes, when the Xiangjiang River goes north, Chu Yun flies to the west. Countless people from Hunan and Hunan follow the ebb and flow of the river, and always feel the cultural river that the Xiangjiang River has nourished people for hundreds of years. As early as 2 years ago, Changsha was already achieving a wider "out of the circle". From Hunan Satellite TV to tea-faced , Changsha has leapt to become an "Internet celebrity city". Its legacy continues to improve. In addition to the talents of "Chu has talent and thrives here", there are also a series of trendy and Internet-famous elements with unique artistic flavor, which are being nurtured and flourishing in the land of Sanxiang. . △ Young people’s trend in Changsha △ IP innovation △ Changsha IFS △ 108-step rainbow staircase Imagine , the literati feelings at the foot of Yuelu Mountain, Fan Zhongyan Iban Yueyang Tower "Swan Song"; the passionate youth of Orange Island Head History and culture; the long and rich Chudi and Xiangjiang culture, as well as cultural landmark food brands such as Super Wenheyou, Fire Palace , and Cha Yan Yuese are attractive enough. In addition to various trendy sports venues, Changsha is also home to a large number of dynamic and exciting "Internet celebrity elements" such as escape rooms, script killing, creative photography, fashionable restaurants, cultural and artistic brand institutions, etc. Therefore, it can be said that Changsha is well-deserved as the city with the most trendy fun, trendy learning, trendy innovation and trendy food young lifestyle in contemporary China. The entry of , a new cooking power in Changsha, will be the real start of a round of "new national trend of pre-made dishes" leading the craze. tries to eat, try to make, try to play, and it is interesting to play 's pre-made dishes!
