In recent years, as the beer market becomes younger and more high-end, more and more people have become obsessed with craft beer. After a day’s work, I gather my friends, grill skewers, and drink some wine. Not to mention how happy I am! Many dealers, after seeing this business opportunity, are ready to join the craft beer track. Is craft beer reliable? Can dealers enter the game?
Of course! In the FMCG industry, although many new products are launched every day, not every product can become a hit. Craft beer is fresh, high-quality, good-looking, has social attributes, and has its own traffic, so it has a high possibility of becoming a hit. It is indeed a good opportunity for dealers to enter the craft beer track at this time! According to relevant data, in 2021, the growth rate of my country's craft beer consumption will be much higher than the entire beer market.
"The consumer mentality of "drinking better and drinking less" runs through the entire beer market. Traditional industrial beer can no longer satisfy the diversified and niche tastes of young people. Craft beer uses strict ingredients, diverse flavors, and novel packaging. It is in line with the current consumer demand and has captured the hearts of many young people! Walking on the street, you can see craft beer everywhere, and the sales of craft beer are increasing year by year. Even Yuanqi Forest , Haidilao , Cross-border players such as Dingdong Maicai have also launched craft beer. According to authoritative data, the market size of China’s craft beer industry is expected to reach 75.18 billion yuan in 2023. Some people say that craft beer is the most popular beer after coffee. A product popular among young people! Especially those born in the 1990s and 1995s have a huge demand for craft beer, and it has become a trend among young people.
Various data show that my country’s craft beer is in a blue ocean. Not only are dealers optimistic about the craft beer track, but many major manufacturers are also promoting craft beer. In 2021, there will be more than 1,300 new craft beer-related companies in the country, an increase of 23% compared to 2020. With everyone's joint efforts. Next, I believe that craft beer will get better and better!
The above is my sharing. Thank you for reading. If you think the content of the article is helpful to you, please like and forward it, and leave a message in the comment area!
