Guizhou has Moutai, Sichuan has Wuliangye , why can’t Shandong people who can drink make “famous wine”?
When it comes to famous wine provinces, everyone thinks of Sichuan or Guizhou, but where do the people drink the most? Everyone must think of Shandong Province. So here comes the question. Kweichow has Moutai and Sichuan has Wuliangye. Why does Shandong Province, the most drinkable province, not have a well-known "famous wine"?
It is said that Shandong has “one county, one liquor”, so why is it that Tsingtao Beer comes out when mentioning Shandong, but I can’t think of a single liquor brand? There are 17 regions in Shandong Province that have their own specialty wines, but doesn’t even have a single “famous wine”. What’s the reason? The answer is somewhat surprising.
►Success is also marked as the king, failure is also marked as the king
I still remember that Shandong liquor was at its peak in the last century. In 1991, the sales volume was far ahead in the country, setting a record of ranking first for ten consecutive years. Since CCTV established the advertising "Banding King", Shandong liquor companies have won the first three bidding kings. The 1st Shandong Confucius Banquet won the bidding king, and the 2nd and 3rd Qinchi won the bidding king.
At its peak, the sales of famous Shandong wines (Kongfuyan, Qinchi) at that time reached about 900 million yuan, but it took many years for the current famous wine Moutai to exceed 800 million yuan. However, in 1997, "Biao Wang" Qin Chi was exposed in the "blending case". Since then, Shandong liquor's reputation has plummeted, and the entire liquor industry has suffered an unprecedented blow.
Therefore, there are no particularly famous liquor brands in Shandong today. After the above events, the more famous liquor brands have basically declined, and none of them can go out of Shandong.
► There are too many wineries and types of wines
The title of "one county, one liquor" is not earned for nothing. There are more than 400 liquor companies that have obtained certificates in Shandong Province. Basically every city, city and even county has its own The winery does not produce bulk wine, but bottled brand wine, but unfortunately, there is no nationally famous brand today.
Since there are too many wineries and types of wine, competition among brands is also quite fierce. This situation makes it difficult to establish a benchmark product. In addition, the aroma of Shandong wine is also relatively complex, such as strong, clear, sauce, sesame, etc., all kinds of aroma, unlike other places where there is only one aroma, which also leads to the lack of memorable points for Shandong wine. This is also the reason for Shandong wine. One of the reasons why wine is not famous.
► Shandong people themselves don’t drink enough
Shandong has a large population and is also recognized as a province that can drink. Most people in Shandong drink a lot, and it is common to drink a pound. According to statistics, Shandong people can drink 20 billion yuan of wine a year, a total of 4 million liters and 8 million kilograms. Many old drinking friends joke about drinking fast or drinking hard, but these are of no use when meeting Shandong people.
Although there are many wineries and varieties in Shandong, the production of liquor is basically the same as the consumption of local people, and sometimes it even fails to keep up with the consumption of local people. Therefore, Shandong’s wine only needs to satisfy the local people’s consumption. As long as the demand for drinking is good, it is already good to be able to drink it, so people from other provinces rarely know about Shandong wine.
► Mainly based on the local market
In addition to the above three factors, the main reason is that the regional characteristics of Shandong liquor are too strong. The alcohol content of most liquors is low, mostly between 36 and 38 degrees. The taste is also mainly based on locals. Mainly based on taste. Most wines from Shandong are mainly based on the local market and have no intention of expanding outwards. This is why Shandong wine is not famous.
In the final analysis, liquor companies must use quality to create long-term value for consumers. Only in this way can they achieve steady and long-term development. So besides local wine, what other wines do Shandong wine drinkers drink? I heard from many drinkers in Shandong that they care more about the quality of the wine than the brand. For example, many Shandong drinkers like the Handong Master Liquor.
The brewing process of this wine is the same as that of Moutai, so there is no problem with the taste and quality of the wine. Moreover, its winery is located in the core area of winemaking in Moutai Town, a natural grain and wine area, so the quality is better. Guaranteed. It is made from a 6-year-old base wine and a 10-year-old wine. The wine is slightly yellow in color, has a rich soy sauce aroma when opening the bottle, is mellow and delicate and does not irritate the throat. It is a rare quality.
For Shandong people who love to drink and can drink, as long as it is good wine, it is worth savoring! However, it is really sad that there are so many brands in Shandong but none of them are popular "famous wines"!
