Since the launch of Moutai 1935, there has been a wave of "1935" in the Maotai-flavor wine market. Many 1935s that were originally unknown have also become popular with the popularity of searches for Moutai 1935, riding on the tailwind of Moutai. The car has become an internet celebrity product.
Careful wine drinkers will find that long before Moutai 1935, there were many liquors named after 1935 on the market. Basically, they are all sauce-flavor liquors from the Guizhou production area. However, in terms of brand strength, they are not as good as Moutai. , so its popularity is not high.
Why do many Maotai-flavor wine brands like to be named after 1935? Even Moutai has not been unconventional and has launched a version of Moutai 1935. Do you know?
Let's condense the whole story:
In 1935, the Red Army entered Guizhou during the Long March and held the world-famous " Zunyi Conference" in Guizhou. At the same time, when was crossing Chishui, the wineries along the Chishui River The home-brewed Laojiang wine was used to clean the wounds of Red Army for free. What is widely circulated is the widely circulated story of "Chengyi Offering Wine".
After the founding of New China, three relatively large local wineries, Chengyi, Ronghe, and Hengxing, merged into Moutai Distillery , and then the " national liquor Moutai " came into being. Driven by the wine brand , the current vigorous development of the Maotai-flavor wine market has occurred.
Maotai-flavor wine has complex craftsmanship, unique flavor, heavy taste and high cost. Without the promotion of Moutai, it would be a local niche flavor in Guizhou at best.
It is precisely because of the special historical background of 1935 that Maotai-flavor liquor developed rapidly and became the third most mainstream liquor flavor in the country after light aroma and strong aroma. Therefore, in order to commemorate this special historical point, many Maotai-flavor liquors Fragrant wine brands will be named after "1935".
The Moutai 1935 we are familiar with was formerly known as "Zunyi 1935" and is also a wholly-owned sub-brand of the Moutai Distillery. Although it has been discontinued, you will know it clearly when you see the introduction on the back.
Don’t look at Feitian Moutai , which is superior and has become a product with financial attributes in the liquor market. However, what makes Moutai really envious is Wuliangye , Qinghualang , Guojiao . It is a real "best-seller" in the thousand-yuan price range, but Moutai Distillery lacks the main product in the thousand-yuan range.
It is for this reason that "Moutai 1935" was launched. It is positioned as a "dimension reduction strike" and is aimed at the thousand-yuan liquor drinking market. We hope that consumers will buy this wine for drinking, rather than like Feitian Moutai, which is a large-scale liquor. Most are hidden at home.
In addition to Moutai 1935, the most popular brand in the entire Maotai-flavor wine market is undoubtedly Guokang 1935.
Guokang Liquor Industry is also an old distillery in Maotai Town. Unfortunately, it is not so lucky to become a member of Moutai Distillery. For decades, it has been brewing base liquor as its main business. Its customers are mainly various First- and second-tier brand wineries, as well as some old customers who buy in groups.
In recent years, Maotai-flavor wine has been used as the main wine for receptions. Old customers expressed the hope that the winery can produce a packaged and branded finished wine for easy gift-giving and banquets. This is why the product Guokang 1935 was launched.
Because the main service targets are old customers, the market pricing only adds a part of the packaging cost to the original price. Therefore, the quality of the wine is very high, but the price/performance ratio is higher. Once it was launched, it became an Internet celebrity wine. It is second only to Moutai 1935 in popularity on the entire Internet.
The biggest feature of Kunsha Maotai-flavor wine is only the taste. For business people who frequently socialize in wine venues, the main reasons for choosing Maotai-flavor wine are low drunkenness, good body feeling after drinking, quick sobering up, and no discomfort.
Because for this group of consumers, drinking is part of their daily work, and their bodies cannot bear it if they don’t drink some good wine all year round.
In terms of taste, Guokang 1935 adheres to the characteristics of traditional Daqu Maotai-flavor wine, with outstanding Mao-flavor style, mellow and harmonious sauce aroma and burnt aroma. The aroma is tangy when the lid is opened, and the whole room is filled with honey-sweet aroma. It is soft, silky, not spicy, not choking, the longer you drink it, the smoother it becomes, fresh, sweet but not greasy. People who have never drank liquor can drink a few taels and sober up quickly.
For wine drinkers who like Maotai-flavor wine, if you have never tasted these two wines, you must try them. One is 1935 ceiling wine and the other is 1935 ration wine. However, the price difference is nearly 10 times. Let’s experience the 10 times difference. Under the price difference, what is the difference in taste and quality? After tasting, please leave a message in the comment area.
