Moutai, this fine wine born in the ancient Yelang Kingdom is a symbol of Chinese liquor. Since the accidental bottle break at the San Francisco International Exposition in 1915 and the fragrance of the wine, Moutai has gradually become famous and world-renowned. In China, whether it is a diplomatic state banquet or an ordinary family banquet, the shadow of Moutai is indispensable. There are friends who come from afar and talk about delicious food. With the mellow aroma of Moutai, you can change the cups, so as to fill the banquet. The strong human touch makes people's faces flushed and hearts warm.
Moutai
Moutai Town , famous internationally for this wine, attracts a large number of tourists every year. In the eyes of tourists, Moutai Town is the world of wine, on Yangliuwan Street , is the most popular sauce and wine tasting. There will be an elegant tasting area in front of each house, which will always be marked in a prominent place: Welcome to taste for free. Many of the liquor stores are in front of the shop and back in the factory, and even some breakfast shops also sell liquor. The locals said, "We all drink our own home-brewed wine, and we almost don't drink liquor from other places." "Almost everyone in the town drinks alcohol, and some even drink for three meals a day. The alcohol volume is 1-2 catties abound. "
In the past, as long as the wine produced in Moutai Town can be called Moutai, since 1999, Kweichow Moutai Liquor Industry Co., Ltd. was established, only the wine produced by Moutai Distillery can be called Moutai. Moutai, and the wine produced by other wineries and family workshops in Moutai Town can only be called Moutai Town wine. Why is Moutai Distillery so eager to cut relationships with other Moutai wines? What kind of inside story is hidden in this, today we will decipher them one by one.
was exposed by CCTV, and a variety of Moutai wine was inferior in quality
On the evening of August 28, 2020, the CCTV Finance Channel broadcasted an in-depth report on the chaos of the rampant fake wine in Moutai Town. During the show, the reporter walked into a liquor store in Maotai Town at random, with a wide variety of liquors.There are liquors that have been obtained in five years and 30 years, and one of them is labeled "30-year old wine in the cave", and the nominal price is as high as 1,499 yuan per catty, almost catching up with the price of Maotai Feitian.
Maotai town fake wine chaos
The reporter claimed that he opened a restaurant and hoped to cooperate with the restaurant for a long time. After some bargaining, this wine was finally sold at a price of 300 yuan per catty, which is equivalent to The initial price has been discounted by 20%. The business was done, and after some conversation, the restaurant opened the chatterbox and revealed the inside story to the reporter. The merchant said frankly that there is not much "grain wine" in Maotai Town, and it is all blended wine. A straightforward female shopkeeper told reporters that you can play for 200 or 1000 years, as long as the buyer does not doubt it. After that, the business also revealed some details of the fraud to reporters. For example, the outer packaging mostly chooses Feitian Moutai packaging, which will make consumers feel that Beier has a face. In addition, the year should not be printed on the packaging, but only Print numbers so that if someone asks about it, it can be said to be the name of the series. If you print XX years, there will be a great risk that you will be complained by some more genuine consumers.
Fake wine scribbled the year
Another merchant said that the reporter was too cautious. In fact, year fraud has long been an open secret of the Maotai wine distribution industry, and people have already seen this phenomenon. Seeing this, the audience must be surprised at the fake wine chaos in Moutai Town. It is no wonder that the quality of wine produced in Moutai Town has been uneven in recent years, and the reason why Moutai Distillery is eager to cut brand relationships with other local wineries It's self-explanatory.
A variety of Moutai Town liquors are unqualified, and 4 of them have cyclamate detected.
Cyclamate as an additive may appear in beverages more often in everyone’s impression, but some recent news has shown that , Many liquors have added sodium cyclamate. Guizhou Provincial Market Supervision Administration In the food sampling inspection notice issued on July 23, 2020, there are 5 models of Moutai Town that failed the sampling inspection.Among them, 4 of them were found to be cyclamate that is prohibited from being added to liquor, namely Jiangfu family wine (handed down) produced by Maotai Town Jiangfuyuan Wine Co., Ltd., Renhuai, Guizhou Province ) Two products and two products of Peijiao (master hand-made) wine and Juhuiquan wine (mao-flavor type) produced by Xifengyuan Winery in Maotai Town, Renhuai City, Guizhou Province. Liquor companies may add sweeteners such as cyclamate to their drinks to reduce costs and increase the taste of their products. Everyone likes "sweet aftertaste white wine". This is also the selling point of white wine. The addition of sweeteners can not only shorten the time but also have a rich taste, helping to make up for the impact of insufficient winemaking time on the taste.
A small amount of sodium cyclamate is not harmful to humans. It is added to food mainly to stimulate appetite, but excessive intake will have an adverse effect on the human body, cause a burden on the body, and affect the liver and nerves of the human body The system causes harm, and long-term consumption may even cause side effects such as carcinogenesis, teratogenesis, and damage to kidney function. Therefore, some countries have completely banned the use of sodium cyclamate in food. Liquor is mainly solid-state liquor produced with grains (sorghum, wheat, etc.) as raw materials, that is, grain-based liquor represented by aromatic liquor. Almost all the national standards for solid-state liquor clearly stipulate that "no edible alcohol and non-liquor fermentation produce aroma, taste, and color substances" are clearly stipulated. Therefore, sweeteners, such as sodium cyclamate, acesulfame potassium , etc., are obviously artificially synthesized non-self-fermented substances and cannot be added to liquor. However, in order to increase sales, some unscrupulous merchants in Moutai Town added sodium cyclamate to liquor without authorization. This is undoubtedly taking the health of consumers in exchange for profits. This casts a shadow over the entire liquor industry in Moutai Town, and consumers are also concerned about this cause. The thousand-year-old town famous for its wine produced a bad impression.
The false propaganda under the hot sauce and wine casts a shadow over the marketing of Moutai Town liquor
In the circle of friends, such advertisements often appear, "Because the order was cancelled without reason, there were 100,000 bottles of Moutai in the factory. Zhenjiangxiang wine is now 1% off for clearance. You can get as much as you buy, please help us", with the expression of howling and crying.
Maotai town fake liquor advertisement in the circle of friends
Actually,Friends who know wine know, Nowadays, Maotai Town's Maotai-flavored wine is very hot, and even the local base wine is in short supply. Why can't it be sold? Later, a reporter’s investigation found that these were all false propaganda. Undoubtedly, unlike the false advertisements of "selling wine for my father" a few years ago, the products behind them were all "three-no" products without quality assurance, so I took that one for a discount. As far as the Maotai Town Maotai flavor wine sold, ’s introduction is: "Moutai Town 53% Maotai flavor wine, 100% pure grain brewing", "Kunsha Maotai flavor wine that has been sealed for 8 years", "Any dissatisfied lifelong refund "If you don't need to return the fake wine, just pour it directly, and we will refund one hundred times." The seller also claimed that this wine was produced in China's first wine town-Maotai Town. After being cellared for a few years, it was hidden in an ancient cave, and the taste was softer; It costs 150 yuan a bottle, or even 300-400 yuan a bottle," and now they are all cleared at 10% off. Calculated in this way, the price of each bottle of wine is more than 30 yuan, "If you are wholesale, the price can be negotiated, and you can buy it at least 25 yuan per bottle." The merchant customer service told reporters that our company mainly passes online On sale, there are more than 100 agents across the country, and an average agent has an annual sales volume of hundreds of pieces.
Maotai town fake liquor advertisement
"This kind of wine is almost certainly a liar, and now it sells raw wine directly for more than this price", a local liquor industry person in Moutai said, "Now the whole country is going to grab Moutai Town. The original wine, who would sell it in a bottle? In 8 years, Maotai Town Maotai Maotai Original Wine is basically out of 200 yuan. Instead of selling 200 yuan, it is advertised and sold for 30 yuan. Isn’t it sick?”
The customer service also provided the address of the Chengdu agent. After a visit by reporters, it was discovered that the address did not have a so-called sales office at all, and the address was actually fictitious. There are a lot of false Moutai liquor advertisements like this, which is undoubtedly a very big blow to the entire Moutai town liquor industry.
Concluding remarks
As a thousand-year-old town famous for its wine culture, Moutai Town’s current situation of being questioned due to the chaos of fake wine is regrettable, which will not only bring disadvantages to the development of the town’s liquor industry ,It is also a kind of blasphemy against its long history and culture. It is hoped that relevant local departments can strengthen supervision and liquor manufacturers can strictly control the quality, so that the chaos of fake liquor in Moutai Town can be fundamentally improved, and the wine culture of Moutai Town can be improved. Continue to carry forward.
Maotai Town
#What wine is eligible to be regarded as 纯粮茂香#
.
