From 2019 to 2020, the sales of health wine (health wine, medicinal wine) have begun to decline. In fact, health wine was still very popular as early as 13 years, but this year's data shows that there are only 1,000 health wine companies in my country. And the overall scale is not as big as a large-scale liquor company, and the relative comparison of data can be described as a huge difference! It stands to reason that after the epidemic (2020), all aspects of national policies that support the development of the health industry have been established, and all aspects can ensure that health wine is ushering in a good opportunity, radiating new vitality, and renewing its strength in the wine industry.
The sound of health wine in the market is getting smaller and smaller. Will health wine be clear in the future?
1. In fact, the history of health wine is longer than white wine. In the past, health wine was called "medicinal wine" because health wine is also an important part of traditional medicine. In recent years, "health" has been It’s no longer an exclusive topic for the elderly. "punk health" that emerged from the mouths of young people shows "health economy". Consumers of continue to expand, and health wine is gradually transformed from the exclusive use of the elderly. For young people and the general public
2, The earliest domestic idea of health wine is only the slogan " 劲酒 is good, don’t be greedy" will be a big hit at that time! It’s just that there are still so tepid, and there are Fenjiu Zhuyeqing, Wuliangye Golden Wine, Changyu Three Whip, Coconut Island Deer Tortoise Wine, Ningxia Red These brands are in, but they dominate the liquor industry. Half of the sky,However, it is not much different from Jinjiu now. Some brands may have disappeared.
3, In June 2020, Jinjiu and Diaoyutai, Guotai, Xijiu, Langjiu and Major liquor companies such as Moutai signed the "Declaration on the Common Development of Enterprises in the Core Production Areas of Soy Sauce-flavored Liquor in the World". Even if the liquor is a leading brand, it has experienced various problems of aging. Although it has launched brands such as Blue Label Jinjiu, Maopu Jiqiao, and whisky product Jinshi, I want to enter the consumer group of young people and the sub-high-end market, but it seems These are not recognized by the market. I personally think that health wine needs more power.
Beijing Zhengyitang marketing consulting company general manager "Shao Lingli" thinks the future development of health wine may not be very good Ideal, her personal view is that the leading health wine brand is not enough to lead the market, and the more important is the lack of medium and high-end products. Shao Lingli believes that one of the reasons lies in the lack of medium and high-end products and style. Upgrading to keep up with the mainstream
Whether it is a strategic issue, a sub-high-end product issue, or the transformation of other categories, it is a move to follow the trend and is understandable. But the fact is that the health wine industry needs observation and more voice.
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