It is reported that at 8 pm on October 31, the first wave of Tmall Double 11 officially started buying. Compared with previous years, the pre-sale and opening of Tmall Double 11 have been changed from "zero o'clock" to 8 o'clock in the evening. Shoppers no longer have to stay up late to grab goods. They can buy and save when they wake up during the prime time at 8 pm without delaying their work the next day. #Tmall Double 11 will pay the final payment at 8 o'clock tonight#
This year's Tmall Double 11 will not only change the opening time to 8 o'clock in the evening, but also launch a super discount of 50 off for every 300 yuan spent in the store across the store, which is even greater than last year. As early as October 24, Tmall Double 11 started the "88VIP" member application for large-scale consumption coupons. The denomination of 88VIP large-value consumption coupons is divided into "over 6800-520" and "over 3800-300". In calculation, a consumption coupon can be sold at a total of 820 yuan, and can be used in a cross-store "50 yuan off for purchases over 300 yuan", which is very powerful. The threshold for applying for large-scale consumption coupons of 88VIP is also very low. Users log in to the Double 11 venue or the "88VIP" page and use 88 Tmall points to redeem it. In terms of usage rules, consumption coupons can be superimposed on various discounts on Tmall Double 11. When the actual payment amount after the discount is removed, the amount that still meets the threshold requirements for consumption coupons, the consumption coupons can still be used for deduction. The consumption coupons can be used together with other red envelopes without thresholds, but the maximum number of red envelopes without thresholds is 5. The discount is strong + the application threshold is low + there are many discounts. Some netizens even sighed that Tmall Double 11 uses consumer rolls to grab goods, and whatever you buy is the lowest price in history!
In addition to consumption coupons, Tmall Double 11 has also launched two other major benefits. First, all users can receive the " Apple surprise coupon". Apple fans can use this coupon to purchase popular Apple products such as iPhone13 and iPhone14, which can save up to 700 yuan. Tmall will also automatically turn on "full price protection" tonight, and the price guarantee period will be extended from the previous 15 days to 27 days. If you buy it with one click, you will get the difference. Not only does the price of the product end up being "fractured", but also the four major kings of selling goods, Li Jiaqi, , Yu Minhong, , Luo Yonghao, and Su Xing will also be broadcast on Taobao live , and have fun celebrating the shopping festival with everyone.
It has to be said that many of Tmall’s Double 11 measures this year are very humane, with “big bloodletting” discounts on product prices, and anchors with distinct personalities in live broadcast content attract popularity, and have also adjusted the pre-sale and buying time to 8 pm. The change from "zero keeper" to "eight late" is worthy of praise, because shopping is a happy thing, allowing consumers to say goodbye to all those who stay up late and say goodbye to all the buyers. This is the real shopping experience that makes people praise!
