is the first girl group to have annual sales exceeding one million this year. In addition to more than 670,000 new albums, nearly 340,000 old albums were also sold. Eight years after your debut, your development has been bumpy, so why is your popularity still increasing?
debuted to save the company's public opinion, but was not favored
On August 1, 2014, red velvet, a four-member girl group composed of Bae Zhuhyun, Kang Seulgi, Son Seungwan, and Park Sooyoung, debuted with the song "happiness". Fans of the Sima family are looking forward to the debut of the junior sister group.
However, for Sima, 2014 was the year when the leading boy group and girl group EXO, Girls' Generation and members left the group. They were dissatisfied by their senior fans as soon as they debuted. The leader of the group, Bae Joo Hyun, debuted at the age of 24 in Korea, and was younger than her senior sister Song Qian was criticized for being too old; member Kang Seulqi aroused public opinion because of unfounded scandals; Park Sooyoung, the youngest member of the group at the time, was ridiculed for her tall and voluptuous figure under the management of the Sima girl group Wire.
Because all the members were identified by their hair color when they first debuted, it was once again discussed that the appearance of the new girl group had declined, and the nickname "Flower Field" ended with them. But no one could have imagined that the gradually mature red velvet would become Wan Yan Tuan!
has a new member, and fans are protesting against
. In 2015, the group released a new single "ice cream cake" and also added a new member Kim Ye-rin , who is only 15 years old. You must know that the biggest leader in this group is Bae Joo-hyun and the youngest Kim Ye-rin. There is also an 8-year age difference, which is one year older than the age difference between Jessica Jung and Song Qian in the sister group f(x). Therefore, the development form of this group makes many Sima family fans not optimistic.
However, it is gratifying that the group won their first No. 1 since their debut with "Ice Cream Cake" and successfully entered the ranks of popular girl groups.
When everyone thought they would continue their efforts and release songs more suitable for the public's ears. Among the songs of the Korean girl group that mainly focus on joy, they released a slow song "July 7th" in March 2016 during their rising period to commemorate the Korean shipwreck incident in 2014.
You must know that such slow songs are extremely unpopular among the highly competitive Korean idol groups, especially the new girl groups that are on the rise. The company
saw that its plan was not very successful, so in September of that year, it released a popular song "Russian roulette" that instantly took the image of a ghostly girl out of the circle and successfully captured a group of fans.
's performance is getting commissioned day by day, and the members are in constant trouble.
After this time, their popularity has increased to a certain extent. As a girl group of Sima Company, their pursuit of performance is not limited to this. At the same time,
's rival company, JYP's new girl group twice and YG's new girl group blackpink, washed away the girl group market in 2016, making Red Velvet, who had just won the girl group market, instantly become the third girl group.
Seeing that the competition in the girl group market is increasing, SM company , as the three largest companies, is not convinced. At the beginning of 2017, red velvet started the girl group war with "rookie", the summer fever song "red flavor", and the winter darkness The song "peek a boo" filled the whole year of 2017, and its popularity even made it into the first-line girl group.
's development this year was too smooth, and a major incident occurred in the fan circle at the end of the year. At the end of the year, Kim Jonghyun , a member of the senior group SHINee, committed suicide. At his funeral, because of the inappropriate position of the youngest member Jin Yelin, she suddenly became the center of public opinion. All major parties at the end of the year and the beginning of the year were covered in sadness.
Korean fans are even more unforgiving when it comes to online criticism. After this incident, some fans discovered that Kim Ye-lin, who has always been lively and smiling, began to act particularly reserved in front of the camera, and looked at the people around her when doing anything. His eyes became cautious.
At the beginning of 2018, the company launched "bad boy" while the iron was hot, which fully demonstrated red velvet's velvet style.
Because of the warming of relations between North and South Korea that year, Red Velvet was selected as the only girl group to perform in North Korea. However, because member Park Sooyoung was filming the TV series " The Great Tempter ", the crew responded that Park Sooyoung would not go to North Korea with the group. Condolence performance. As soon as the news came out, Park Soo Young was scolded by netizens all over South Korea and became a trending topic. The internet users thought that his TV series, which had no ratings and , was actually more important than such major events as national diplomacy. The nationwide boycott of her work led to The TV series became one of MBC's lowest-rated TV series that year.
The reason why public opinion on this matter has been alleviated is because during his stay in North Korea, North Korea’s supreme leader Kim Jong-un said that he would adjust his schedule to watch the performance of the party. It was because of the girl group Red Velvet that the news spread to South Korea and public opinion was favorable to the group. Somewhat.
After returning from North Korea, because they became a national girl group, the company released the summer song "Power Up" while the iron was hot, once again defending their status as a summer girl group. However, at the end of the year, the sound source and sales of "Really Bad Boy" once again hit the street, and the reputation of the music source once again fell.
In 2019, the company re-planned and released the trilogy of "the reve festival". The planning activities for the three albums throughout the year were very smooth. At the end of the year, another song "phycho" with better music performance successfully won One of the nine singing programs. Another member of the
team had an accident. Rehearsing for the New Year's Eve concert. During this period, member Sun Shengwan fell more than two meters from the stage, and the company immediately stopped the group's singing and subsequent schedule.
The group activities came to a standstill due to member Shun Shunwan's accidental injury.
In 2020, the group launched activities as a unit of Bae Joo Hyun and Kang Seulgi in July. The unit won a spot from Music Bank upon its debut and became SM's best-selling girl group unit.
Until October 2020, there was news about a workplace quarrel between group leader Bae Zhuhyun. For a while, public opinion was one-sided and this incident was reported. It was determined to be workplace bullying by Bae Joo Hyun. As a result, many of his endorsements were suspended and he issued an apology statement on his personal social platform.
's beautiful and kind-hearted character was overturned at the time, but in addition to some other professionals who belittled him, many of the backup dancers and makeup artist company colleagues who worked with her posted their public comments to support her.
But as a public figure, such public opinion can only make it stop its work for a period of time to calm the anger of netizens. The queens of
are back again, and their records have been set again. During the period of
, each member of the group also had some personal activities of their own. When the outside world speculated about the time of Son Seung-wan's fall and the workplace incident of team leader Bae Joo-hyun, the group may be disbanded.
Until August 2021, they returned with "QUEENDOM", and their music sales results were still good. The company saw that their market was still there, so they struck while the iron was hot. In March this year, they released "The ReVe Festival 2022 - Feel My Rhythm" 》returned, and immediately sold over half a million copies, and won the first place on the music singing show.
According to G-list sales in the first half of the year, old albums plus new ones have sold over one million, becoming the first girl group to sell over one million this year.
According to an interview at the beginning of this year, red velvet has made more than just comebacks this year in March. , the second half of the year will also allow fans to look forward to this girl group, which is still growing in popularity after 8 years of debut.
