On the evening of July 15, the peak showdown of "La La City" was staged. As the top four actors Jiang Qianru, Ju Hongchuan, Li Weiling, and Ye Qisheng launched their attack on the final honor, this musical industry-chain cultural promotion program came to an end.

On the evening of July 15th, the peak showdown of "La La City" was staged. As the top four actors Jiang Qianru, Ju Hongchuan, Li Weiling, Ye Qisheng launched their attack on the final honor, the entire industry chain culture of this musical The promotion program comes to an end. Subsequently, the national tour of the "Philharmonic City Singing Tour Season" jointly produced by Shanghai Media Group, Oriental TV and produced by Shanghai Musical Art Center will officially launch, further promoting the prosperity and development of the musical industry.

Most of China's musical industry has jointly supported

It is not easy for musicals to "break the circle", and originality is even more difficult. As the first domestic musical industry-chain cultural promotion program, how did "Philharmonic City" "pioneering"? Shi Jianing, deputy director of Dragon TV and chief producer of "La La City", revealed that the program began preparations in 2021 and took almost 300 days to complete the recording. However, it was not just a small program team involved, but The joint support of most of China’s musical theater industry.

Looking back at this show, Shi Jianing said that the team always creates with three major goals: short-term, medium-term and long-term. "The short-term goal is to let the audience get to know these 'treasure' musical actors in the shortest possible time, and to drive the popularity of offline musicals." market and box office; the mid-term goal is to allow more talents to join the industry to create a collective effect; the long-term goal is to promote the development of the industry and make the city of Shanghai the 'Broadway of the East.'"

is a professor at the School of Drama, Film and Television, Faculty of Arts, Communication University of China. Dai Qing's view, from "The Hidden Corner" and "The Pretender" to "In the Distance", "La La Land" is full of surprises in its presentation of local original musicals, which makes musicals "imported" An important step to take root in China is also the basis for winning the audience’s aesthetic empathy.

"La La Land" leaves the stage to musical actors. How do they view this challenging platform? Actor Ye Qisheng said that showing the content of musicals on the screen is a learning and growth experience for him. A performance of just five or six minutes in the show often takes more than ten days or even a month to rehearse and polish.

"Creation requires soil. It is precisely because Shanghai has a strong musical culture and a mature musical market that this program focusing on musicals will be produced in Shanghai." Shanghai Dramatic Art Center National first-level director, "Philharmonic" "Capital" play director He Nian expressed emotion.

The IP of “La La City” has not ended.

Although “Para La Land” has come to an end, the IP of “La La City” has not ended. In midsummer, the "Pharmaceutical City Singing Tour Season" will officially launch. “The tour season includes not only concerts by musical actors, but also revival performances of classic musicals, as well as exhibitions and resident performances of ’s original work , covering various forms of musicals and integrating the entire industry chain of current musicals. The interpretation is more complete," said Ma Chencheng, president of Shanghai Media and Entertainment Group.

In his opinion, "La La City" is not only a training ground for good works, but also a touchstone for good actors. The program explores the integration of rap , jazz , classical and musicals, providing space for the development of future musical works; through rounds of competitions, the strengths of more actors and directors have also been seen by the industry. More good opportunities. "I hope that every season of "La La City" will be accompanied by offline performances in the future, making it a show that never ends."

From planting the seeds of musicals on the screen to continuing to attract audiences through offline performances, Shanghai Andong, the head of the Department of Music and Drama of the Conservatory of Music and the music director of "Pharmaceutical City", is full of expectations for the long tail effect of "Philharmonic City". He said that during the program creation process, he thought more about musical talent training, industry development and the international standards of musicals. "At the end of this year, Shanghai Conservatory of Music will hold the first Shanghai Music International Musical Festival, uniting major domestic universities, performing arts groups, SMG, etc. to improve the layout of the entire industry chain including discipline construction and talent training."

"Industry I have been looking forward to the power of a high-quality program to promote the development of musicals."Fei Yuanhong, deputy general manager of Shanghai Cultural Plaza, said that judging from the broadcast situation, "La La Land" has achieved the ultimate in using TV language to present the dramatic quality. "The program team has spent a lot of time and money to bring the musical culture into It was a particularly good promotion on TV."

Song Jiongming, director of Shanghai Radio and Television Station , deputy secretary of the party committee and president of Shanghai Culture, Radio, Film and Television Group Co., Ltd., said that shouldering the mission and responsibility of a mainstream media group, SMG hopes to use musicals as an opening , to make a cultural contribution to the urban development of Shanghai and bring cultural beauty to the citizens. ""City of Philharmonic" is only the first step, and we are very confident and interested in moving forward." Editor-in-chief of

column: Shi Chenlu Text Editor: Shi Chenlu

 Picture source: Dragon TV provides 

Source: Author: Zhang Yi