I think you must have heard this classic sentence in " Little Prince ":
"It is the time you spend on your roses that makes your roses so important."
You may also have heard of the " sunk cost (sunk cost ) " in economics, which is simply: it has consumed unrecyclable expenses.
sun cost in consumption
In the consumption field, merchants often seize the consumers' "sun cost" psychology to gain more benefits. For example, when catching a doll machine, we all know that the probability of catching a doll is very small, but once the game starts, it is difficult to end easily. Even if we catch the doll in the end, the money we spend on the doll machine is likely to exceed the actual value of the doll.
Sunken cost in relationships
In relationships, you often see the impact of "sunken cost". For example, when your relationship with your boyfriend (female) friend becomes more and more tense, will you let go with it casually? This is related to how much you invested in him (her) in the early stage. The more you invest, the harder it is to let go. In a marriage relationship, sunk costs are often the main reason for tension in a marriage relationship.
The negative impact of reducing sunken costs
The impact of sunken costs on our lives is everywhere. The solution is:
1. Set the stop loss line and stop loss in time. When the movie is not good, set a stop loss line, for example, watch it for another 10 minutes. If it is still not good, leave early.
2. Look at the current decision from the perspective of bystanders. What decisions will you make if you don’t know how much effort, time and money you have put in? Or you can look for other people's opinions.
3. Opportunity cost, put the time and money to continue to persist on other things. The way people are used to thinking is what if I do this, I will lose if I fail. The way of thinking about opportunity cost is if I don’t do this, what will it lose and will it bring good results.
