Text: Understanding Chedi Original Zhou Tong [Understanding Chedi Original Product] A few days ago, we obtained an official picture of the new Toyota Crown from online channels. As the sixteenth generation model, the exterior design style of the new car is quite different from pr

article: Understanding Chedi Original Zhou Tong

[Understanding Chedi Original Product] Recently, we obtained an official picture of the new Toyota Crown from online channels. As the sixteenth generation model, the exterior design style of the new car is quite different from previous models. According to official news, the new car will make its official debut at noon tomorrow.

Official pictures of the new car exposed on overseas social media, please refer to the official pictures for details.

Judging from the exposed official pictures, the new car basically continues the shape of the previously exposed patent pictures, and is built with a new youthful design style. The air intake grille is flatter and has a blackened mesh design inside. The headlight groups on both sides also have through-type LED light strips, and the inside of the light cavity is composed of four light sources arranged side by side.

The positioning of the new car has changed. It is no longer the image of a luxury business car in people's minds.

Patent pictures

Based on the previous patent pictures, the new car adopts a fastback design. The roof line starts to slide from behind the B-pillar. The size of the rims shows a relatively strong sporty style, rather than the dignified and steady business image of the old model.

The rear design has not yet been exposed, but it is expected to be roughly the same as the patent picture.

In addition, the new car will use a through-type LED taillight set to echo the front face, and will be equipped with a new dense-spoke rim. The exposed black wheel eyebrows can be seen from the wheel arch details, further highlighting the crossover attributes of the new car.

Suspended crown logo

In terms of body size, the length, width and height of the new generation Crown are 4930/1840/1540 mm respectively, and the wheelbase is 2850 mm. The length is increased by 20 mm, the width is increased by 40 mm, the height is increased by 85 mm, and the wheelbase is reduced by 70 mm. At the same time, there is news that the new car will be equipped with a 2.4-liter turbocharged engine and continue to launch a hybrid system, but more information will not be known until tomorrow.

is written at the end:

The new generation of Crown is already far away from the old model in terms of product positioning. Since it no longer sticks to the traditional luxury camp, it is also a good choice to change its mentality and embrace young users. However, based on the current industry development trends, the new generation of Crown does not show any competitive advantages and differences in terms of technological sense and functional configuration. It may be difficult to impress today's consumers just with its brand-new design and the halo blessing of Toyota . young consumers.