Recently, the BMW Group issued an announcement stating that the BMW Group adheres to the "Home in China" strategy and works with its partners to cope with many challenges. In the first half of the year, a total of 378,727 BMW and MINI brand cars were delivered domestically, and sales of pure electric models continued to be strong. momentum, with a year-on-year growth rate of over 70%.
"Although the market faced many challenges in the first half of the year, our product offensive remained strong and we successfully released two pure electric models, the innovative BMW i7 and the new BMW i3, as well as the long-awaited new BMW X5. Through collaboration with dealers, Our sales of pure electric vehicles increased by 74.6% year-on-year in the first half of the year,” said Gao Le, President and CEO of BMW Group Greater China. At the same time, we completed the Dadong factory product upgrade project and the official opening of the Lida factory as planned. This further enhances the scale of BMW’s Shenyang production base.
In addition, BMW is still making great strides in promoting the "electrification, digitalization and sustainability" transformation in the Chinese market and continues to expand investment. At the end of June, the BMW Rida Factory, which is oriented towards the production of electric vehicles, officially opened. The new factory has a total investment of 15 billion yuan and can produce up to 100% electric vehicles. The all-new BMW i3 has been put into production at the factory. At the product level, BMW has launched five new energy models in the Chinese market this year, including iX, iX3, i3, i4 and i7.
"Although there are still many uncertainties in the global market, the BMW Group remains confident in the prospects of the Chinese market. Going forward, BMW will continue to be customer-centric, continue to expand investment in China, and work with Chinese partners to contribute to the recovery and development of the market. Contribute to future development," Gao Le emphasized. In the global market, the BMW Group delivered a total of 1,160,443 BMW, MINI and Rolls-Royce brand cars, still leading the luxury car market. Among them, the sales of pure electric vehicles performed well, with a year-on-year increase of 110.3%, reaching 75,891 units.
