In today's era, electrification has become a trend in the automobile market, not only in cars, SUVs and MPVs, but also in the pickup truck market. Pickup trucks are highly practical, can be used in a variety of scenarios, and have multiple functions. They are suitable for both ur

In today's era, electrification has become a trend in the automobile market. Not only in cars, SUVs and MPVs, but also in the pickup truck market, there is a trend of upgrading and electrification.

Pickup truck models are highly practical, can be used in various scenarios, and have multiple functions. They are suitable for both urban and rural areas and are a good assistant for both home and business use. Major car companies are also following the electrification trend, promoting the electrification of pickup truck products, and waiting for future market opportunities.

We also know that the domestic pickup truck market is not developing very fast. This is of course inseparable from the domestic pickup truck policy. However, we must also see that as the general tone of the country’s automobile consumption promotion policy further advances, the pickup truck culture It will also be further active, and national policies will change one day, and the pickup truck consumer market will surely usher in rapid growth.

In fact, the pickup truck market is developing rapidly abroad. Let’s take the United States as an example. According to estimates, the sales volume of cars in the United States this year may be around 14.4 million, which is about 7 million in the first half of the year. Among them, the pickup truck market has accumulated 1,341,611 units were sold. Considering the overall size of the U.S. market, pickup trucks can account for such a large proportion. Of course, the Chinese pickup truck market is far from saturated.

The pickup truck market in the United States is so mature. Of course, various fuel-powered pickup trucks are selling rapidly, but the most popular thing recently is the pure electric pickup truck. Without a pure electric pickup truck, you will not be able to keep up with the trend of the times. Taking new forces as an example, Tesla's Cyber ​​Truck6 and Rivian's R1T are very popular on the market and have received a large number of orders. Established traditional car companies are not far behind. Ford's F-150 Lightning and General Motors' Hummer EV, its first model, have also attracted a lot of attention and orders.

There are currently relatively few electric pickup trucks in China, and most of them are light trucks , which are used for freight transportation. The domestic fuel pickup truck market is basically dominated by Great Wall, and it is difficult to have a challenger. There has been a saying in the pickup truck market that there are only two types of pickup trucks in China, one is the Great Wall pickup truck and the other is other pickup trucks. The Great Wall is so powerful, but it still cannot stop the challenges from the influx of latecomers.

RADAR Considering that it is so difficult to surpass Great Wall in the fuel vehicle market, it would be a good choice to compete in a new track with Great Wall pickups to form a differentiated competition. It should make early arrangements in the budding field of the domestic pure electric pickup market to occupy the future. .

html On July 12, Geely 's new brand RADAR was officially released, with the Chinese name "Radar". The first electric pickup truck model RD6 launched by Radar Motors also made its debut. Radar RD6 is a pure electric pickup truck based on SEA's vast architecture. Some friends may not be familiar with this architecture. It is currently the world's largest bandwidth intelligent pure electric architecture and the world's most efficient intelligent electric vehicle solution.

The radar RD6 built based on SEA's vast architecture is certainly very powerful. It can accelerate from 0 to 100 kilometers in 6 seconds and has a pure electric cruising range of over 600 kilometers. Its performance is remarkable. In addition, it has a large storage space and a super-powerful full-scenario discharge function. It is also very practical.

How strong a pickup truck is depends on its off-road capabilities? Radar RD6 can fully meet the needs of outdoor adventures and urban life. Its advantages such as charging, comfortable driving, and ingenious design are very outstanding. It can easily meet the needs of urban driving and off-road travel.

According to the official pictures, the design of Radar RD6 combines practical functions and natural aesthetics into one, and is presented to consumers in a relatively soft and natural manner, because there is currently no more news about Radar RD6 on the Internet. , we can look forward to further interpretation of radar RD6 in the future.

Radar RD6 is a truly outdoor-focused model that allows consumers to have a wider living radius and a more diversified lifestyle. Radar RD6 is an important step for Radar Automobile to enter the new energy market segment by taking pure electric pickup trucks as its entry point, based on the new track of "new energy + diversification", and will also bring disruptive changes to the development of the outdoor industry.

In the future, Radar Auto is very likely to extend from travel tools to all-scenario categories. It will not only launch a scenario-based product matrix focusing on outdoor lifestyle, including medium-sized pure electric pickup trucks, medium and large new energy pickup trucks, full-size pure electric pickup trucks, and off-road vehicles. Products such as SUVs and ATVs will also be released, and a series of smart outdoor experiences and product service ecosystems will be released that exceed expectations to continue to meet user needs and stand out in the fierce market landscape.