As the shining star at the ceremony, the launch of the B70S Black Warrior Co-creation Edition set off the climax of the day. In terms of origin, it is the first user-created and official mass-produced model of FAW Besturn, which is unique; in terms of value, it is the only 2.0T Black Warrior product in the compact SUV market, which is scarce and hard to find; in terms of price, it adheres to the "tide change" "No price increase", the price range is only 118,900-142,900 yuan, which is very touching. The comprehensively upgraded 518 service rights version 2.0, the moving "Tengda People" award, followed by sharing, empathy set off climaxes.
The brand temperature has been upgraded again. Users share 518 service rights. 2.0
User rights have always been "the manufacturer has the final say"? FAW Besturn broke the industry practice and released the industry's first rights upgrade based on user wishes on site - 518 service rights version 2.0. It closely focuses on user needs, improves pain points, refines key points, lowers the rights access threshold, and allows new and old Pentium users can share the concern.
Compared with version 1.0, version 2.0 of 518 Rights adds new off-site maintenance rewards, star benefits for Tengda people, compensation for delayed delivery, same-product replacement subsidies, old customers can enjoy 2 free engine oil , mileage rewards, etc. 6 Rights and interests, as well as six rights and interests, including lifetime vehicle warranty, 30-day free return and exchange, full quick rescue, three-year vulnerable replacement, free working hours on special days, and four-season extended service, have been upgraded based on the pain points of the car usage scenario.
The most core vehicle lifetime warranty policy liberates the restrictions of the first owner of a short vehicle, greatly relaxing the maintenance interval requirements, which is more sincere and full than similar policies in the industry; the full rapid rescue policy takes into account the user's life radius Expanded, the free rescue range has been greatly increased to 200km round trip. Customers who perform normal maintenance or become a two-star Tengda customer can also enjoy free rescue with no limit on mileage.
In 2021, FAW Bestune released version 1.0 of 518 service rights, with sincere policies such as 30-day free returns and lifetime vehicle warranty, setting a benchmark for user service rights in the automotive industry. The 2.0 version released this time comprehensively covers the user’s car usage scenarios throughout the journey and meets the service needs of users in car buying, using, maintaining, repairing, and replacing cars. In the past year, FAW Besturn has extensively collected data from users throughout the life cycle. It is an upgrade of the pain points of travel scenarios. It is the result of the joint efforts of the Besturn brand and users, and it is also the best witness to the warmth of the FAW Besturn brand.
Lu Yu, deputy general manager of FAW Bestune Car Co., Ltd. , said: "User value creates the cornerstone of the brand, and user experience determines the upward path. In the future, Bestune will continue to adhere to user experience as the center, build a brand co-innovation model, and iterate product strength and new technologies. Upgrade considerate and personalized new services, create new core value for users, and continue to create more surprises for users when traveling! "
User co-creation is further advanced. This is the black warrior in the hearts of Generation Z.
While co-creating and sharing service rights, FAW Pentium's first user-created official mass-produced product - Pentium B70S Black Warrior Co-created Edition, was launched at this ceremony.
This product is based on the new Guochao coupe SUV Pentium B70S, which is coolly modified. It is different from the "gimmick" nature of similar products from other car companies. Except for entry-level models, all B70S models have launched the Black Warrior version, which greatly enriches user choice. What is even more surprising is that the official price of the B70S Black Warrior Co-creation Edition is exactly the same as the regular version. The price range of the six models is 118,900-142,900 yuan. It is the only trendy SUV in its class that does not increase the price.
Ding Jian, deputy general manager of the sales branch of FAW Bestune Car Co., Ltd., introduced on the spot: "User needs are the direction of Bestune's efforts. The modification culture that highlights one's own personality and pursues ultimate performance is currently highly sought after by young people.FAW Besturn actively responds to the needs of young users and launches modified products. "
B70S Black Warrior Co-creation Edition is essentially different from other modified products. On the one hand, the modification creativity of this product is completely led by users and represents the trend that real users love and desire most. On the other hand, this product is made by The official mass production of FAW Bestune manufacturers avoids various risks of self-modification.
As the operator of the Black Warrior modification program, Ji Yu, the architect and head of the Bestune think tank, is extremely satisfied with the B70S Black Warrior co-creation version: “This is an ultimate modification that fully caters to the ideas, aesthetics and preferences of our generation of young people without any compromise. Official mass production, original factory modification, allowing users to get it right in one step. "
When talking about why he chose B70S as a modified prototype car, Ji Yu said that the selection requirements for modified cars are very demanding. The Pentium B70S has strong power, solid chassis, good control, and low-lying body posture. It is extremely good in all aspects. It has modification potential. The blackened Pentium B70S has a dark-style "digital raindrop" upper grille, an "integrated" dark sports front lip, a "suspended" blackened luggage rack, and red decorative strips on the side skirts. Personality and sporty edge.
The head of the think tank shared the views of young people on the Bestune B70S. As the first independent coupe SUV of China FAW , the Bestune B70S has become a leader since its release on March 18. "Four Super Product Power" has received enthusiastic attention and discussion from all parties, especially the attention and recognition of the young consumer market.
The car is based on the Pentium FMA infinite equation architecture. The exterior styling adopts a new generation of sexy curved surface design language. The sporty front lip and "beast claw" shaped air kits on both sides make the individual expression more trendy and cool; the interior design style is simple and sporty, with the popular dual screen design + dark interior color, full of technology and sportiness; Equipped with a 2.0T high-performance engine with 16 patents such as high compression ratio Miller cycle combustion technology and 350bar precision fuel injection technology, matched with the Aisin 6AT gearbox, it can accelerate to 100 kilometers in 7.9 seconds, making the B70S both performance and energy-saving. It has become an indispensable trendy item for young people. The Pentium B70S Black Warrior Co-creation Edition will undoubtedly bring a more fashionable, cool and passionate driving experience to users.
Blueprint Five-Star "Tengda People" are awarded on-site
The best relationship is to go both ways. FAW Besturn insists on taking the initiative to approach users, understand and meet their needs. This sincerity is quickly sensed by users, and they respond accordingly. People from all over the country have different ages and identities, but they all choose to become the most loyal fans and friends of FAW Besturn, which is the most precious asset of FAW Besturn.
At the event that day, Lan, the deputy general manager of the sales branch of FAW Besturn Co., Ltd. Xiaobing personally awarded honors to the five five-star "Tengda People" on-site. The car owners and the brand were promoted together, and the brand awarded the car owners. The two parties worked together to draw an ideal blueprint for the two-way development of the brand and Tengda fans.
In 2020, FAW Besturn. The launch of the "Tengda People" certification aims to commend those Pentium car owners who are enthusiastic about public welfare, practice social responsibilities, and make outstanding contributions to the brand. Five-star Tengda people can also directly enjoy 518 rights, free car traffic, YOMI points and other benefits. This is a privilege.
30 "Tengda people" were invited to the second Pentium All-Star Ceremony. Among them were referral experts, who have successively led more than ten friends to join the Pentium family, and some who like to shoot short videos for Pentium. The epidemic expert, one of the most touching public welfare experts, once overcame the difficulty of having no one to take care of his family and went to Delingha to teach, cultivating a team of teachers for the local area that cannot be taken away, and continued to travel even after returning home. On the road of loving and respecting the elderly. On the charity road that lasted for more than ten years, FAW Bestune has always been by his side.
"Tengda people" do not want anything in return. They go all out to do truly worthwhile things and things that are beneficial to others just because of their inner guidance. This ordinary yet great story infects everyone who listens, and makes every participant deeply empathize with the brand spirit.
In the era of users, user thinking has become an excellent and mainstream Chinese car brand.
Sixteen years ago, the Pentium brand inherited the great vision of China FAW, with the original intention of making the national automobile industry stronger, better and bigger, and determined to make affordable and useful products for the Chinese people. , a dignified car. Sixteen years later, in the face of a new market environment and unprecedented changes, FAW Besturn has shifted from product thinking to user thinking and continues to assume the "national brand responsibility".
In the first half of this year, FAW Besturn has overcome the difficulties together with the new generation of users, thinking about what users want, using good products, good services, and good prices, and continuing to provide users with benefits and surprises for a better car ownership life.
Good products - "New National Gemini" 2022 Pentium B70 and Pentium T55 will be launched nationwide in June. Among them, the 2022 Pentium B70 has significantly lowered the purchase threshold for 2.0T family cars, and the price of the 2022 Pentium T55 has dropped to 80,000. Yuan range, forming a "dimension reduction blow" to the small SUV market, and creating a new national premium car with a higher value.
good service - 518 service rights will provide users with peace of mind when using a car, peace of mind when buying a car, peace of mind when repairing a car, and thoughtful service experience when maintaining a car. It demonstrates the user-oriented brand concept of the FAW Besturn brand and will allow users to enjoy worry-free use. car experience.
Good price - In the first "618 Tengfen Car Buying Festival", in order for users not to be robbed of coupons and order "routines", FAW Bestune sincerely gave away 16 luxury gifts and special "wool".
The user era requires user thinking. The relationship between brands and users is no longer a simple relationship between enterprises and customers, but a relationship of joint creation and co-construction. Users will become the core assets and upward driving force of the brand. Adhering to "user thinking", FAW Besturn is constantly strengthening its "user experience-centered" approach and continues to create a people-friendly and national Besturn brand image through "younger products + scenario-based marketing + close empathy".
This second Bestune All-Star Ceremony, China FAW Group Co., Ltd. Member of the Standing Committee of the Party Committee and Chief Accountant Quan Huaqiang , Member of the Standing Committee of the Party Committee and Deputy General Manager of China FAW Group Co., Ltd. and Director of FAW Bestune Car Co., Ltd. Chairman Zhou Zhiping, General Manager and Party Secretary Yang Hui of FAW Besturn Car Co., Ltd., and members of the main leadership team of FAW Besturn, as well as hundreds of car owners, dealers, and media people from all over the country came to the scene to jointly witness that FAW Besturn "continues to provide services for Another implementation of the brand concept of "user travel creates surprises". In the future, with the further advancement of the user co-creation strategy and more users participating in brand co-construction, FAW Besturn will continue to radiate new vitality and continue to move towards an excellent and mainstream Chinese automobile brand.
B70S Black Warrior Co-creation Edition is essentially different from other modified products. On the one hand, the modification creativity of this product is completely led by users and represents the trend that real users love and desire most. On the other hand, this product is made by The official mass production of FAW Bestune manufacturers avoids various risks of self-modification.
As the operator of the Black Warrior modification program, Ji Yu, the architect and head of the Bestune think tank, is extremely satisfied with the B70S Black Warrior co-creation version: “This is an ultimate modification that fully caters to the ideas, aesthetics and preferences of our generation of young people without any compromise. Official mass production, original factory modification, allowing users to get it right in one step. "
When talking about why he chose B70S as a modified prototype car, Ji Yu said that the selection requirements for modified cars are very demanding. The Pentium B70S has strong power, solid chassis, good control, and low-lying body posture. It is extremely good in all aspects. It has modification potential. The blackened Pentium B70S has a dark-style "digital raindrop" upper grille, an "integrated" dark sports front lip, a "suspended" blackened luggage rack, and red decorative strips on the side skirts. Personality and sporty edge.
The head of the think tank shared the views of young people on the Bestune B70S. As the first independent coupe SUV of China FAW , the Bestune B70S has become a leader since its release on March 18. "Four Super Product Power" has received enthusiastic attention and discussion from all parties, especially the attention and recognition of the young consumer market.
The car is based on the Pentium FMA infinite equation architecture. The exterior styling adopts a new generation of sexy curved surface design language. The sporty front lip and "beast claw" shaped air kits on both sides make the individual expression more trendy and cool; the interior design style is simple and sporty, with the popular dual screen design + dark interior color, full of technology and sportiness; Equipped with a 2.0T high-performance engine with 16 patents such as high compression ratio Miller cycle combustion technology and 350bar precision fuel injection technology, matched with the Aisin 6AT gearbox, it can accelerate to 100 kilometers in 7.9 seconds, making the B70S both performance and energy-saving. It has become an indispensable trendy item for young people. The Pentium B70S Black Warrior Co-creation Edition will undoubtedly bring a more fashionable, cool and passionate driving experience to users.
Blueprint Five-Star "Tengda People" are awarded on-site
The best relationship is to go both ways. FAW Besturn insists on taking the initiative to approach users, understand and meet their needs. This sincerity is quickly sensed by users, and they respond accordingly. People from all over the country have different ages and identities, but they all choose to become the most loyal fans and friends of FAW Besturn, which is the most precious asset of FAW Besturn.
At the event that day, Lan, the deputy general manager of the sales branch of FAW Besturn Co., Ltd. Xiaobing personally awarded honors to the five five-star "Tengda People" on-site. The car owners and the brand were promoted together, and the brand awarded the car owners. The two parties worked together to draw an ideal blueprint for the two-way development of the brand and Tengda fans.
In 2020, FAW Besturn. The launch of the "Tengda People" certification aims to commend those Pentium car owners who are enthusiastic about public welfare, practice social responsibilities, and make outstanding contributions to the brand. Five-star Tengda people can also directly enjoy 518 rights, free car traffic, YOMI points and other benefits. This is a privilege.
30 "Tengda people" were invited to the second Pentium All-Star Ceremony. Among them were referral experts, who have successively led more than ten friends to join the Pentium family, and some who like to shoot short videos for Pentium. The epidemic expert, one of the most touching public welfare experts, once overcame the difficulty of having no one to take care of his family and went to Delingha to teach, cultivating a team of teachers for the local area that cannot be taken away, and continued to travel even after returning home. On the road of loving and respecting the elderly. On the charity road that lasted for more than ten years, FAW Bestune has always been by his side.
"Tengda people" do not want anything in return. They go all out to do truly worthwhile things and things that are beneficial to others just because of their inner guidance. This ordinary yet great story infects everyone who listens, and makes every participant deeply empathize with the brand spirit.
In the era of users, user thinking has become an excellent and mainstream Chinese car brand.
Sixteen years ago, the Pentium brand inherited the great vision of China FAW, with the original intention of making the national automobile industry stronger, better and bigger, and determined to make affordable and useful products for the Chinese people. , a dignified car. Sixteen years later, in the face of a new market environment and unprecedented changes, FAW Besturn has shifted from product thinking to user thinking and continues to assume the "national brand responsibility".
In the first half of this year, FAW Besturn has overcome the difficulties together with the new generation of users, thinking about what users want, using good products, good services, and good prices, and continuing to provide users with benefits and surprises for a better car ownership life.
Good products - "New National Gemini" 2022 Pentium B70 and Pentium T55 will be launched nationwide in June. Among them, the 2022 Pentium B70 has significantly lowered the purchase threshold for 2.0T family cars, and the price of the 2022 Pentium T55 has dropped to 80,000. Yuan range, forming a "dimension reduction blow" to the small SUV market, and creating a new national premium car with a higher value.
good service - 518 service rights will provide users with peace of mind when using a car, peace of mind when buying a car, peace of mind when repairing a car, and thoughtful service experience when maintaining a car. It demonstrates the user-oriented brand concept of the FAW Besturn brand and will allow users to enjoy worry-free use. car experience.
Good price - In the first "618 Tengfen Car Buying Festival", in order for users not to be robbed of coupons and order "routines", FAW Bestune sincerely gave away 16 luxury gifts and special "wool".
The user era requires user thinking. The relationship between brands and users is no longer a simple relationship between enterprises and customers, but a relationship of joint creation and co-construction. Users will become the core assets and upward driving force of the brand. Adhering to "user thinking", FAW Besturn is constantly strengthening its "user experience-centered" approach and continues to create a people-friendly and national Besturn brand image through "younger products + scenario-based marketing + close empathy".
This second Bestune All-Star Ceremony, China FAW Group Co., Ltd. Member of the Standing Committee of the Party Committee and Chief Accountant Quan Huaqiang , Member of the Standing Committee of the Party Committee and Deputy General Manager of China FAW Group Co., Ltd. and Director of FAW Bestune Car Co., Ltd. Chairman Zhou Zhiping, General Manager and Party Secretary Yang Hui of FAW Besturn Car Co., Ltd., and members of the main leadership team of FAW Besturn, as well as hundreds of car owners, dealers, and media people from all over the country came to the scene to jointly witness that FAW Besturn "continues to provide services for Another implementation of the brand concept of "user travel creates surprises". In the future, with the further advancement of the user co-creation strategy and more users participating in brand co-construction, FAW Besturn will continue to radiate new vitality and continue to move towards an excellent and mainstream Chinese automobile brand.
