Recently, China Mobile Migu took advantage of 5G technology to interact with Migu Music Festival and Volleyball Super League. While bringing a new 5G cloud experience to the audience, it also further enhanced the market influence of the Super League. .
A series of innovative measures by China Mobile Migu, while expanding the influence of the Super League, has also become a "breaking circle" development of domestic sports events, which is an industry example worthy of reference.
Text/Wu Xiaochuan
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Zhang Changning and Deng Ziqi "Cloud Interaction", sports and entertainment cross-border transmission of women's volleyball spirit
On December 5, the Cloud Ceremony hosted by China Mobile Migu, I was C-Shenwu 4·Dynamic Zone 14th The music festival Miguhui was staged in Guangzhou. As the world's first live broadcast of 5G+4K/8K+XR Cloud Performing Arts Festival,
is supported by 5G black technologies such as 5G cloud audience, bullet time, free perspective, and cross-temporal holographic interaction, plus Chen Linong, Cai Xukun, GEM Deng Ziqi, Zhang Liangying Waiting for the wonderful performances of performing arts stars, brought a music and audio-visual feast for the audience.
It is worth mentioning that in the live broadcast, the cross-border "cloud interaction" of sports and entertainment paid tribute to the spirit of the women's volleyball team, which brought the whole festival to a climax. The women's volleyball star Zhang Changning appeared as the guest of honor at the music festival at the second scene in Jiangmen, Guangdong.
She also passed the volleyball signed by the women's volleyball players to the musician Deng Ziqi who won the "Most Popular Volleyball Player Award". Zhang Changning, who has turned into a fan, also hopes to pass on the power of the women's volleyball team to the singers the players like in this way.
At the main venue, Deng Ziqi was delighted after receiving a gift from Zhang Changning with the help of "Cloud Pass": "This is the most special trophy in my life. The spirit of the women's volleyball team can really infect me. I didn't expect that I won the whole team. The autograph is really incredible. Such a powerful player listens to my song and I am very happy!" A sincere speech also moved every audience.
We can see that the women's volleyball player Zhang Changning and the musician Deng Ziqi have completed a "cloud dialogue" across time and space. At this moment, the passion of competitive sports and the appeal of acting stars are perfectly integrated, and they have jointly composed a song. The moving melody of sports and entertainment has become a classic memory of this music festival. With the help of Miguhui's two-way "cloud interaction", the women's volleyball players who were in the key stage of the Super League relaxed and relieved the fatigue caused by the intensive schedule, and the audience also experienced the physical entertainment interaction. Bring a new experience.
In fact, this year's Migu Music Festival is in the third stage of the Women's Volleyball Super League. In order to enhance the influence of the Volleyball Super League, China Mobile Migu will conduct the music festival and the Volleyball Super League through a rich and diverse interactive form. Comprehensive cross-border integration. On the one hand,
uses a 5G+8K remote synchronization ultra-high-definition connection to "airborne" the invited women's volleyball players to the main venue of Miguhui in the form of a "cloud audience". On the other hand, China Mobile Migu invited the women's volleyball players to vote for the "Most Favorite Singer Award of Volleyball Super Players", and the women's volleyball player Zhang Changning presented the award to the musician Deng Ziqi. The deep blend of sports and entertainment has passed The spirit of the women's volleyball team also expanded the cross-border influence of the Volleyball Super League with the help of the music festival.
Relying on this innovation in sports and entertainment interaction, China Mobile Migu also activated two circles of celebrity fans and sports enthusiasts. While breaking the circle, the two major audience groups were activated, paving the way for traffic and warm-up for the upcoming Super League final stage, and enhancing the topic and brand value of the Super League.
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Technological innovation, sports and entertainment interaction, China Mobile Migu helps platoon super "break the circle" development
In recent years, sports entertainment has become the mainstream trend of the development of sports events "break the circle". With its own technological advantages and rich head IP resources, China Mobile Migu is also innovating and practicing this operating philosophy to help the development of the Super League.
China Mobile Migu draws on the flow and topic play, selects the new generation of female volleyball idol stars, matches with powerful idol musicians, uses the female volleyball stars with their own traffic, cooperates with the fierce competition system, and the linkage with the music festival stimulates topicality , To give full play to the dissemination potential of star fans and fans, effectively extend the user group of the Super League, and break the barriers of the sports and entertainment industries for the promotion of the Super League.
Those who care about the volleyball Super League know that in the context of the 2020 Tokyo Olympic Games postponement, this season's Women's Volleyball Super League has also become an important practice stage for women's volleyball national players to test their training level, maintain their competitive state and prepare for the Olympics. The teams also attach great importance to it, and the players are also making the final sprint for the Olympic roster. Now that the league has entered a critical period of competition for the top six, the intensity of the competition continues to increase.
is the exclusive cooperation platform for the full media of the 2020-2021 China Volleyball Super League. China Mobile Migu takes advantage of 5G and VR technologies to fully participate in the production and broadcasting of the new season's events and the production of derivative programs.
At the same time, China Mobile Migu already has the right to broadcast the game and the full terminal copyright and sublicense including Migu video client, China Mobile Mobaihe, and mobile cloud VR. The channel advantage also helps further the volleyball culture. Spread and popularize, fully activate the market.
is now facing the impact of the epidemic, coupled with the new needs of young user groups for content, how to improve the fun and interactivity of online games has become a problem that needs to be solved in sports events.
China Mobile Migu's use of 5G technology to watch games has become increasingly mature and has become the basis for online and offline sports entertainment. On this basis, actively introduce cross-industry high-quality IP or resources, choose to link with the entertainment industry, and the Super League will gain market recognition while also ushering in a new development situation.
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online and offline interactive experience, China Mobile Migu promotes the digital development of sports events. The marketization process of sports events
has developed to the stage of integration with pan-entertainment industries. More and more young people are beginning to pay attention to sports events. "Entertainment" played an important role in this. Chinese sports under the mass entertainment, the potential market value and various future development directions are beginning to emerge.
Recalling China Mobile Migu’s operation of the Super League, focusing on the market positioning of the Super League, through the integration of all platform resources, the launch of online and offline game-watching interactions has produced a lot of exciting content, combined with video ring back tones , FunPai interactive, cartoon image, charity and other services, accurately cover the target group, and bring users a diversified and interesting watching experience.
China Mobile Migu is expanding the market development boundary of domestic sports events in a way that young people love, so that more people can participate in sports. The way of online and offline interactive communication also allows Chinese sports to show the vitality it should have.
Today, with the development of social media, China Mobile Migu’s innovative measures promote the digital development of sports events. We are happy to see China Mobile’s Migu, through digital innovation and advanced market operation strategies, provide many ways to play in the market development of sports competitions, and continue to mobilize more people to participate in sports "pan-entertainment" activities. We should also have reason to expect the sound development of China's sports entertainment, which will drive the continuous "breaking of the circle" of sports events and attract all people to participate in sports.
