On December 2nd, on Tuesday, local time in the United States, Elon Musk, the CEO of electric car manufacturer Tesla, sent an email to all employees warning that they should be alert to a stock price crash. At the same time, they are required to continue to cut operating costs in order to continue to achieve profitability.
Musk wrote in an email: "From the actual profitability point of view, last year's profit margin was very low, only about 1%. Investors have given a lot of trust in our future profitability. However, once they determine that this is not It will happen, and our stock will be as vulnerable as a soufflé under a heavy hammer!" At the beginning of this year, in the context of the economic downturn caused by the global epidemic, Tesla temporarily cut the wages of some employees. Many temporary workers were cut and an unknown number of employees were fired. After that, the contractor was re-hired and the wages of the employees were restored.
At the same time, Tesla Wei increased its plant investment and began to invest billions of dollars in new plants in Shanghai, Austin, Texas, and Berlin to expand the global market and obtain more profits.
In addition, Zachary Kirkhorn, the former chief financial officer of Tesla, also stated that Tesla plans to increase capital expenditures by US$2 billion in 2021 and 2022 over the previously announced plan to reach 25%. One hundred million U.S. dollars. He said that among other things, the increased expenditure will enable Tesla to "outsource" some of its battery manufacturing and other businesses.
And Tesla raised 5 billion US dollars through equity financing in September, but this quarter (the fourth quarter of 2020) needs to pay about 1 billion US dollars in funds related to bond conversion.
In today's high-speed development period, a large amount of capital investment, how Tesla will convert investment into actual profit, and maintain the rising stock market, this is exactly where Tesla's executives worry.
According to data, Tesla's stock price has soared by nearly 600% this year. Before the close on Tuesday, Tesla's stock price exceeded $580, and it was profitable for five consecutive quarters (as of October this year).
But Tesla has been focusing on reducing costs and preventing a reversal of the soaring stock price.
"More importantly, in order to make our cars affordable to more people, we must be more careful in planning." Musk wrote. Currently, Tesla's cheapest model is Model 3, which starts at $37,990 (about 248,000 yuan).
To achieve the goal of building a car at a lower price, it is necessary to plan carefully, use innovative thinking to reduce the cost of parts, simplify the work process, and improve the quality and efficiency of work.
But as Musk wrote: "A good idea should be to save 5 dollars directly, but in most cases it is to save 0.5 dollars here and 0.20 dollars there." It is not easy to achieve this goal.
At the same time, on the same day, Musk also answered a theoretical question, that is, is Tesla willing to merge with an established car company? Musk directly ruled out the possibility of happening at present, but said that any future transactions must be agreed by both parties.
"We will never initiate a hostile takeover," he said. "If someone says, hey, we think it's a good idea to merge with Tesla, we will definitely have a conversation."
Judging from the current situation, in the face of rivals such as Weilai and Xiaopeng, Tesla speeds up In view of the pace of development of the new energy vehicle market, it seems that the effect is relatively satisfactory. However, the degree of brand precipitation of new car forces is not as good as that of the old brands such as Volkswagen. Therefore, once investors have doubts about it, the blow will be the most direct and heavy for Tesla. Some pictures of
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