Baidu As China's largest search engine, its market share exceeds 80%, and is the first choice for many companies that want to do search engine advertising. The so-called search engine advertising refers to advertisements in which advertisers determine relevant keywords, write advertising content based on the content and characteristics of their own products or services, and place advertisements according to the platform bidding mechanism.
Is Baidu advertising platform worth promoting? Baidu bidding promotion has the following advantages:
1, low threshold
Even small companies can still compete with large companies, which is obviously impossible offline.
2, wide search range
, as the world's largest Chinese search engine, Baidu has a wider coverage. Baidu search engine's daily query volume has reached about 60 million times. Such a huge coverage is very important for promotion. It plays a very important role in marketing and can meet the specific requirements of enterprises to quickly promote marketing in a short period of time.
3. Accurate and targeted
search engine is the most important way for visitors to understand new websites and new information. During the search process, visitors' needs will be expressed through keywords, and the search engine will provide highly relevant promotion results to create as much commercial value as possible for the company.
4. Effectively control the promotion cost
cost can be freely controlled. Enterprises can control the start and end of bidding rankings at any time according to their actual situation, or set daily advertising time in the background, such as 9:00 am to 5:00 pm, and can also control the maximum advertising amount. If the daily consumption amount reaches 100 yuan, the advertisement will be automatically offline. How to advertise overdue credit card? The platforms that can be used for overdue debt advertising include: Douyin, Baidu, Kuaishou, and overdue credit card promotion, with all the forms.
