The annual Double 11 is coming soon, and major e-commerce platforms have begun to announce promotional rules one after another. However, this year, many e-commerce platforms no longer focus on sales figures, but focus a large part of them on the level of greenness and environmental protection.
The first target announced during Tmall Double 11 is focusing on green logistics, which is also the first time Tmall 11 has announced the carbon emission reduction prediction value.
On October 27, Cainiao announced that during this year's Double 11, it is expected that logistics carbon reduction will be achieved by more than 60,000 tons, and green behavior will be generated by more than 2 billion times.
Cainiao said that this year's Double 11 will be the green logistics activity with the highest social participation, with the participation of the widest range of consumers, merchants, express delivery practitioners and the carbon reduction platform.
Of course, there is still a familiar "Express Packaging Eggs" activity during Double 11 this year. In order to encourage consumers to participate in green logistics recycling projects, Cainiao launched the "express delivery packaging to exchange eggs" campaign for the second consecutive year.
It is reported that from November 1 to November 20, 130,000 Cainiao Station nationwide will be recycled and express packaging. Consumers will leave the express packaging after picking up the parts at the station, and can receive green gifts such as eggs after scanning the code.
What is special is that intelligent technology and green logistics concepts are better integrated. This year, some stations of Cainiao Logistics piloted the use of IoT smart devices, which can automatically identify express packaging, lowering the threshold for consumers to participate in green recycling. Cainiao Logistics expects that the express packaging collected through Cainiao Station during Double 11 will reach 6 million, and they will be used for recycled shipments on site.
Half of the express delivery sent by consumers through Cainiao Station will use old express cartons. For cartons that cannot be used again, they will be beaten into pulp and then formed into homework books, which will be given to primary school students by public welfare institutions.
Not only that, Cainiao Logistics has also connected to the local carbon inclusive platform in Zhejiang and Jiangxi this year to help the whole people reduce carbon. If consumers participate in Cainiao Express packaging recycling, low-carbon delivery, and reuse of old boxes, they can form carbon points on the local carbon inclusive platform and exchange corresponding rights.
From the perspective of merchants, merchants are also more motivated to participate in green logistics during this year's Double 11. At present, thousands of merchants and about 150,000 products have joined Cainiao Logistics' green supply chain.
Cainiao Logistics has jointly launched the "50g Carbon Reduction Alliance" initiative this year with more than ten brands including Yili , Unilever , and jointly explored carbon reduction paths covering the upstream and downstream of the supply chain. According to calculations, merchants entering Cainiao warehouses can reduce carbon by at least 50 grams of carbon by a single package through the packaging algorithm, original box delivery, intelligent warehouse division and other carbon reduction processes.
cardboard recycling point for Cainiao Station. The picture comes from Cainiao Logistics
In May this year, Cainiao Logistics released the 2022 social responsibility report pointed out that green logistics is one of the two core social responsibility sectors of the company. At present, Cainiao Green Logistics has also formed two core modules: green recycling for consumers and green supply chain for merchants.
Cainiao Logistics relevant person in charge said that green logistics, as the core of Cainiao ESG work, also requires the participation of the whole society. Cainiao is lowering the threshold for all parties to participate in green logistics through the construction of terminal stations and the application of digital technology capabilities, and enhancing the participation of the whole society.
In recent years, "making express delivery greener" has gradually become a consensus among major e-commerce platforms. Not long ago, the regular press conference for the fourth quarter of 2022 held by National Post Bureau pointed out that as of the end of September, the proportion of procurement and use of packaging materials that meet standards and standardized packaging operations in the entire industry reached 90%, and a total of 9.78 million recyclable express boxes (boxes) were placed, and my country's green express packaging control work has achieved initial results.
But at the same time, the State Post Bureau has also put forward new requirements for the express delivery industry: to ensure that by the end of 2025, non-degradable plastic packaging bags, plastic tapes, disposable plastic woven bags, etc. will be prohibited from the use of non-degradable plastic packaging bags, plastic tapes, disposable plastic woven bags, etc.
How to explore green packaging materials and circular applications, and join hands with upstream and downstream to participate in the process of green logistics will become the next transformation path for logistics companies, e-commerce platforms and other industry participants to think together.
| Title image source Visual China
Source: 36 Carbon
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Carbon Manager Intelligent Cloud Platform focuses on carbon information sharing, spreading the concept of carbon peak and carbon neutrality , and helping the society to develop green, low-carbon and circularly.
