After several years of development, the scale of the domestic micro-business industry is now showing a gradual growth trend. According to the statistical results of the "2019 China Micro-business Industry Development Report", the number of employees in China's micro-business industry exceeded 50 million in 2019. The overall scale reached 683.58 billion yuan, and the growth rate was far ahead of other commercial areas such as traditional e-commerce. Against this background, all kinds of micro-business brands have entered the public's field of vision one after another, and "Anxin Micro-business", which has gradually emerged in the industry in recent years, is also one of them.
So, what company background does Anxin Wechat have? Who is the founder "Pao Ye"? How to interpret the relevant bonus system? Can "Anxin 3021" really achieve "weight loss without rebound"? For what reasons, various cosmetics under Anxin Wechat were ordered to be corrected by relevant authorities?
company background, who is the "artist"?
After investigation, Anxin Wechat is affiliated to Shenzhen Anxintang Biotechnology Co., Ltd., which was established on March 27, 2015. The legal representative is Li Yuanju’s brother, and the shareholders are Li Yuanju’s brother and Shenzhen Chuanghaiyou under his name. According to the 2019 annual report, the company has a registered capital of 10 million yuan, a paid-in of 7.5 million yuan, and 0 employees.
According to the official website, this is one of the first domestic brand companies focusing on the field of feminine care and an advocate of low-carbon healthy diet. The company adheres to the core corporate philosophy of "making products with the attitude of practicing medicine", and is ingenious to create a large health industry ecosystem. The brand includes a series of products such as feminine care and skin care to protect women’s health from the inside out; Anxin’s “3021” body Fat management and Anxin Light Food Project bring the concept of healthy eating to millions of households. Anxin expects to strictly control the quality of products with high standards of medical attitude, and use the power of natural science to provide every consumer with safe, effective and healthy products.
Regarding Li Yuanjue brother, combined with various information, this person is named "Pao Ye", is the founder of Anxin brand, born in January 1988, from Zhuzhou, Hunan. Famous brand trader, founder and mentor of Kuaifen WeChat Business Training Camp, invited lecturer of Jiou Business School, master of new media marketing and WeChat drainage. Studying and living abroad for 10 years (there are also data showing that "studying in Singapore for 10 years"), once served well-known brands including Okamoto, FIYTA, Dove, Huawei and other well-known brands as important marketing planning positions.
In 2011, Li Yuan raised his brother to return to China for the first time to start a business; in 2012, he started his second business as an advertising company, but eventually failed because of eager expansion; entered the cosmetics industry in 2014, independently responsible for trading several cosmetic brands, and used In 12 days, it helped a brand that is losing money to turn a loss into profit, and its sales volume exceeded one million. In 2015, Anxin Company was established. Li Yuan’s younger brother chose the sub-industry of women’s private care and used the micro-business channel. In 3 months, Anxin’s first product, "Anxin Private Part Conservation Gel", achieved monthly sales of 1 million; in February 2016, Li Yuan’s younger brother released Anxin’s new WeChat business model, which was launched for two months to help More than 100 wechat business teams have achieved monthly sales of 2 million.
After investigation, Li Yuanjue’s brother is currently one of the shareholders of Shenzhen Paoye E-Commerce Co., Ltd., and the company has been approved by the Shenzhen Municipal Market and Quality Supervision and Administration Commission on October 28, 2020 for failing to publish the annual report within the prescribed time limit. Bao'an Bureau is included in the list of business abnormalities and has not been removed so far.
Another thing worth mentioning is Anxin's official website. In late November, the official website also clearly stated in its "Development History" section: "In 2018, the number of VIP seed members of the group exceeded 100,000+; in 2020, GMV expects It will exceed 1.2 billion yuan and achieve a rapid growth of 4 billion in two years." However, within a few days, "Qing Yangjun" named "After the revision of the Anxin Wechat official website, false propaganda continues. GMV will exceed 1.2 billion in 2020?" Afterwards, Anxin's official website smeared all the above data in this section. The intention behind
is probably only the website manager knows it. After all, for such a large micro-business company, it is impossible to modify the text in the official website because of "falsification" in data? Moreover, if the GMV (sales + cancel order amount + rejected order amount + return order amount) really breaks through the 1.2 billion yuan mark, then thisEnterprises will certainly become large local taxpayers, and it is even more unlikely that such low-level mistakes will be made in the collection of performance data.
Weight loss effect, the truth is geometric
In the past two years, ordinary foods illegally promoted in the WeChat business channel under the banner of "weight loss" are not uncommon, and all kinds of chaos on the WeChat business channel have also been exposed by the media. Outside attention. So, are the products in the well-known "Anxin 3021" program also part of it?
In March 2018, Anxin 3021 body fat management project was officially launched and released. The launch of the project marked Anxin's in-depth expansion into the field of weight management. According to reports, Anxin 3021 body fat management project is a healthy fat reduction project for obese and overweight people that the ANNE`S CLINIC brand started to develop in 2017. In the early stage of preparation, Anxin Company communicated and cooperated with various medical institutions, collected massive pieces of relevant medical data, and finally came up with a healthy and effective method of reducing fat. The project carried out a four-month public test before it went live. Nearly 100 volunteers who participated in the internal test achieved different degrees of fat loss and weight loss under the guidance of the project team. The average fat loss was 21 kg in 30 days, so it was named Is "3021". Has helped nearly 10,000 sub-healthy and overweight adults to lose fat and weight successfully.
According to the public account "Anxin 3021 Tao Jie Fat Reduction Camp", Anxin 3021 is actually a diet weight loss method. By adjusting the daily diet structure, the goal of weight loss can be achieved with less carbohydrate intake. The interpretation of the public account "Clean Lotus Food and Nourishment" is also nothing more than: 3021 fat reduction is a complete dietary matching plan for customers (3021 products + healthy four meals a day, plus one-to-one service from a nutritionist).
All in all, "Anxin 3021" is actually a method or program in essence, which needs to be used with Anxin's food. But in fact, after investigation, we found that the products in the "Anxin 3021" project are not health foods or medicines, but general foods.
Drug Price 315 has also received inquiries from netizens about the product more than once, and replied: "Anxin 3021" trademark registration information corresponds to the product/service for soft drinks; soy-based beverages (not milk substitutes) ); whey drinks; plant drinks; protein-rich sports drinks; smoothies; lactic acid drinks (fruit products, non-dairy); low-calorie soft drinks; ginger drinks; vegetable juices (drinks). Solid beverages are a classification of ordinary pre-packaged foods. As long as the name "solid beverages" is written in the name, it is generally not a medicine or health food, but a common food. "Anxin 3021 Corn Chips Breakfast Powder Solid Drink", "Anxin 3021 Peach Fruit Flavored Solid Drink" and "Anxin 3021 Chocolate Milkshake Solid Drink" may belong to ordinary foods and are neither medicines nor health foods. There is no specific Consumers are asked to choose carefully for health care functions or therapeutic effects. It is recommended that consumers choose regular medicines or health foods for weight loss.
According to the relevant regulations of the State Food and Drug Administration on health foods, foods with "weight loss" effects are all classified as "health foods." The "General Rules for the Labeling of Prepackaged Foods of National Food Safety Standards" (GB7718-2011) also stipulates that non-health foods shall not express or imply that they have health effects.
However, on the Internet, various cases of achieving the goal of weight loss through "Anxin 3021" are not uncommon, and weight loss of tens of kilograms can be seen everywhere.
Vertical seamless sliding multi-picture
There is even a "master" who loses 108 pounds.
also has data showing that Anxin 3021 loses weight without rebound.
Regarding the three words "no rebound", some public accounts have also made an extraordinary "answer":
. In fact, the word "no rebound" already has a problem. The State Administration for Market Supervision stated in the "Consumption Tips on Preventing False Propaganda of Health Food Function Claims"It is clearly pointed out that "no rebound" is a "common false propaganda statement of health food function claims".
, as we all know, manufacturers and sellers are agents, all belong to the operators. If a product that has no weight loss effect is advertised as having a weight loss effect and is misunderstood, it will be false publicity. According to the Anti-Unfair Competition Law, the supervision and inspection department may impose a fine of not less than 10,000 yuan but not more than 200,000 yuan depending on the circumstances. The "Advertising Law" also stipulates that if advertisements are used to make false publicity of goods or services, the advertising supervision and management agency shall order the advertisers to stop publishing, and publicly correct and eliminate the impact within the corresponding scope with the same amount of advertising costs, and impose an advertising fee of more than one time5 Fines below times. If the circumstances are serious and the advertising business is suspended according to law, which constitutes a crime, criminal responsibility shall be investigated according to law. At the same time, consumers have the right to require manufacturers and sellers to pay three times the purchase price in accordance with the "Consumer Rights Protection Law."
But then again, it is the "Anxin 3021" diet method that is advertised as having the effect of reducing weight, not ordinary foods. If the "method" has the effect of reducing weight, can advertisers fall into the category of false propaganda behavior? Pick it out?
But if we set up a premise here: the "method" has the effect of weight loss, and the food in the method does not have the effect of weight loss, then in this case, whether it means that the Anxin food in the method is replaced with other foods without any effect at all ?
Of course, if the so-called "Anxin 3021" is classified as a diet or ketogenic weight loss method that has nothing to do with Anxin Food, it is a different matter, but if you say that you are using this method to call on others When you lose weight, you must also promote and sell Anxin's ordinary foods. The product sellers may not be spotless.
Complaints, Voices of Questions
In October 2020, Ms. Zhan complained on the Ju Complaint Platform that “Anxin 3021 weight loss product has no effect. It cost thousands of dollars for a catty to lose weight, endocrine disorders are disordered, and menstruation is abnormal. Harm!", the specific content is: 3021 products bought on Wechat, the seller listed Anxin brand on Xianyu, she is the Wechat merchant of Shenzhen Anxintang Biotechnology Co., Ltd. Delete can’t be contacted, because several people in the beauty salon said that they don’t need to go on a diet or exercise. They can lose weight as long as they eat this. They also tell you what guidance, consultants, etc., these are all routines, but I did not Understand, I bought it in July, and started to eat it in August. I bought the 56-day course of treatment. Now it has passed. There is no change in weight. If you follow the instructions, what’s the difference with diet? Green vegetable leaves, chicken breast After eating these for a long time, of course, I will lose weight. Am I here to pay the IQ tax? The product has no effect at all. Therefore, Ms. Zhan asked Shenzhen Anxintang Biotechnology Co., Ltd. to compensate her losses.
But as of now, this complaint has not been accepted by the merchant.
There are similar voices of doubt on platforms such as Legal Express.
