In recent years, cross-border car manufacturing cases have been common. Electronic consumer companies such as Xiaomi , Lenovo , Skyworth , Niu and other electronic consumer companies have successively crossed over and joined the car manufacturing army. However, as the leader in domestic electronic consumption, Huawei did not build a factory with great fanfare and recruit soldiers to grab a pie.
Huawei also said before: "We don't build cars." Indeed, Huawei's statement has not changed since 2018, but Huawei is an absolute and qualified automotive technology provider. With the help of Huawei, the world's automobile industry is like a fish in water; the extreme fox automobile is soaring; the Beijing Auto is also a big boom.
Today we are going to talk about is BAIC Rubik's Cube. The birth of this car has once again stirred up the red ocean of the 100,000-150,000-level home SUV market. However, unlike "old players" such as Haval H6 and Geely Boyue , BAIC Rubik's Cube, supported by Huawei Hongmeng System , looks younger and smarter.
is well aware of the needs of young people
I have had physical examinations of the Rubik's Cube car many times before. It has brought me two very intuitive feelings: the first is novel, and the second is interesting.
The first time I saw this car, many people mistakenly thought it was a new energy vehicle, but in fact it was a fuel vehicle that was replaced.
It uses the "diamond star" design theme in its appearance, showing a youthful and personalized design style. Through many low-defense designs such as borderless low-defense grilles, the vehicle has achieved an ultra-low-defense of 0.32Cd, which in turn helps improve fuel economy.
Unlike other fuel vehicles, it uses ultra-low wind resistance induction door handles. When the owner approaches, the hidden door handles automatically pop up. A split rear wing design is adopted at the rear of
. The inspiration for this design is also derived from aerodynamics. When driving at high speed, it can guide airflow more effectively and improve the driving stability of the vehicle. The interior of
is also full of freshness. It adopts the "Star Engine" design, has a strong fighting atmosphere, and is a style that young people like. Unique design elements such as electronic barrier rods, "Star Fortress-style" air conditioning outlets, AI interactive lights, 3D light-effect textured ambient lights, etc. all make its entire interior full of personality. In terms of
seats, the Rubik's Cube also uses supercar-level bucket seats, including 5 hardness designs, and 10 sections and 136 control points to create a "zero gravity" riding experience, which improves from the perspective of comfort and sporty effect.
Fun comes from the satisfaction brought by technology
Intelligence is a major advantage of BAIC Rubik's Cube. The so-called "professional expertise" is fully reflected in this car. With the support of Huawei, BAIC Rubik's Cube has indeed achieved the same level of leadership in terms of intelligent experience.
BAIC Rubik's Cube is the first fuel vehicle to use Huawei Hongmeng OS smart cockpit. It has a 14.6-inch central control LCD large screen and built-in automotive-grade Kirin 990A high computing power chip. The chip uses 8-core 7nm flagship CPU, 16-core dual 4K image processing GPU, dual large core + micro-core NPU technology. It has 3.5TOPs computing power and supports 5G network connection. The powerful computing power ensures the smoothness of vehicle-computer interaction.
It can be said that the BAIC Rubik's Cube's car technology computing power is already comparable to Huawei Mate 30 pro, which is enough to put some new forces with intelligence as the advantage of feeling pressure.
From the specific functions, the BAIC Rubik's Cube car machine supports many third-party APPs such as Gaode Map, NetEase Cloud Music, Youku Video , and covers the needs of all scenario applications such as music, audio, video, shopping, weather, maps, etc. The current APPs have reached more than 40, and will be expanded to more than 100 models of in-car APP applications in the future.
Moreover, it also has a favorite function for workers.Its car computer supports WPS online modification, and it has the ability to solve work problems at any time, so you no longer have to worry about the boss's surprise attack!
In addition, the Rubik's Cube Car Machine adopts the Hongmeng system, which can naturally be interconnected with Huawei's mobile phones, tablets, laptops and other terminals. You can even project the movie and TV series onto the 60-inch AR-HUD in front through the car machine. After that, you will drive and camp by yourself, and there will be a mobile car cinema .
benefits of alliance with Huawei!
In fact, the cooperation between BAIC and Huawei can be said to be a typical case of the cooperation between vehicle manufacturers and Internet giants. Huawei itself has absolute voice in the field of mobile smart devices. Its addition can help car companies avoid detours and achieve twice the result with half the effort. Previously, Wang Jun, president of Huawei Smart Car Solutions BU, said: "Huawei's smart car parts business is Huawei's long-term strategic opportunity point."
Huawei can provide car companies with five major intelligent solutions such as advanced autonomous driving (ADS), creating a "cloud-tube-end" architecture. Among them, the smart cockpit is the most mature application in the process of intelligent driving. It provides more interaction for the smart cockpit through the "Hongmeng Car Machine OS Platform + Hongmeng Car Domain Ecological Platform + Smart Hardware Platform" to build a full-scene travel experience of people-car-life.
Hongmeng system will be compatible with Linux, Unix and Android systems, achieving a seamless collaborative experience across terminals. In addition, Hongmeng Automobile OS also provides more than 500 vehicle control API interfaces. The API interface can open up the above functions, and all subsequently provide the vehicle with continuous iteration capabilities, and also allows car owners to experience the latest functions.
conclusion
Smart cars are called the next mobile terminal after smartphones. From the current domestic market, more than 200 companies have made corresponding layouts. Therefore, strong alliances are the best way to combine their respective advantages, and it is also a way to follow the trend. So we can see that in the range of 100,000 to 150,000, the intelligent performance of BAIC Rubik's Cube stands out among many fuel vehicles. I believe that there will be more and more cooperations like Huawei and BAIC, and of course, the ultimate benefit will naturally be our consumers. Old-established car companies like Beijing Auto can also be assured of quality. After all, BAIC Rubik's Cube directly gave the first car owner a lifetime vehicle warranty, and few new forces can do it now.
