October 7 is the day when the iPhone 14 Plus is first sold. Compared with iPhone 14, iPhone 14 Plus has a larger size and higher battery capacity. In theory, it will attract a large number of Apple users to buy it. What is interesting is that not only is the iPhone 14 Plus unsold, but even the third-party channel quotation is less than 6,000 yuan, which Apple probably didn't expect.
However, at that time, they were all third-party channel price , which was difficult for ordinary consumers to buy at this price, so the price of the iPhone 14 Plus at 6,999 yuan is quite solid.
However, recently, the China Unicom JD self-operated store has dropped by 1,000 yuan, with a starting price of 5,999 yuan, which has attracted everyone's attention. This is the first price cut by the official channel, and it also created the fastest price cut in iPhone 2 in history.
Of course, it may be that the backstab user is too ruthless and has recovered the original price. However, in just a few days, it caused an uproar among consumers. After all, this is the Apple that claims to be the most value-preserving Apple. It can earn 5,999 yuan in less than a month. What will happen in the future?
As for why the iPhone 14 Plus is so sluggish in sales this time, the main reason is that it is lack of sincerity in configuration. In terms of core parameters, the 14 Plus uses Apple A15 bionic chip and a 12-megapixel dual camera with a rear camera. Compared with the performance upgrade of iPhone 13 is not outstanding, which may not be consistent with consumers' expectations for Plus at the beginning. Even though
has a 6.7-inch large screen with 13 Pro Max, it castrates the ProMotion technology that users perceive the most obvious. It is still equipped with 60Hz. In 2022, it is a bit annoying. It is at least a flagship of 7,000 yuan.
In comparison, the iPhone 14 Pro series is the real iteration and upgrade. Whether it is the interactive upgrade of Lingdong Island and the stronger performance A16, aside from the ancestral 48-megapixel main camera, it all attracts consumers to spend an extra thousand yuan to get on the Pro series.
In addition, although the official website has removed the iPhone 13 Pro/Pro Max series, there is still a brand new 13 series in third-party channels, and there is still overlap in price, so users will naturally choose to have a better experience of the iPhone 13 series.
To sum up, it is natural that the price of iPhone 14 Plus has broken the price. But you can't say it too early. What I often say recently is that the price will always determine whether a mobile phone is fragrant or not.
Wait until next year's 618 event. What if the iPhone 14 Plus comes with a 256GB version only costs 5,999 yuan and the layout opens instantly, what do you think?
