With the advent of the Internet era, the people have enjoyed unprecedented convenient consumption and life experience. It can be said that the dividends of the Internet have lasted for a long time. At this stage, various domestic Internet companies were born one after another, and reaped market share with their unique advantages. In just a few years, the competition on the Internet has become particularly fierce.
What is unexpected is that there are three major Internet industry giants in my country that have successively announced losses, among which Kuaishou's loss scale is as high as 78 billion, Didi claims to have lost 49.3 billion, and even the "industry leader" Meituan , which is the "industry leader" in everyone's eyes, announced a loss of 23.5 billion, which has aroused widespread attention and discussion from all walks of life.
If Kuaishou’s failure comes from the popularity of the Douyin platform, then the other two Meituan and Didi Chuxing , which are incredible and confused. As representative companies in the takeaway and travel industry, where did the money they earn go? Industry insiders tell the inside story.
1. Kuaishou
, which has a loss scale of 78 billion, is a fact that Kuaishou has entered the bottleneck. After all, in front of the more well-known short video platform Douyin, there are indeed many criticisms of the development of Kuaishou, and even problems that can be seen with the naked eye.
Although Kuaishou has caught up with the bonus period of the short video platform, its overall internal operations are relatively complex and chaotic. Various news about Kuaishou's senior executives only care about making money and disregarding the platform are emerging one after another, which also makes many short video users deeply disappointed with Kuaishou.
Kuaishou's two major sectors of making money are games and various stimulating areas. Many netizens have publicly commented that the content of the short videos on the Kuaishou platform is too frivolous. Kuaishou managers on the surface curb these phenomena, but in fact they turn a blind eye.
Because this is the core channel for Kuaishou to achieve profitability in the medium term, but not the long-term way to make profits. Coupled with the inaction of business operators, the decline of the industry became faster and faster, until Kuaishou gradually declined.
What is even more embarrassing is that Kuaishou has encountered a strong competitor, which is referring to Douyin here. The Douyin platform has been committed to the comprehensive development of various fields for many years, and has invited many celebrities and big names in the field to settle in, and has opened many unique video projects. In contrast, Kuaishou is always a half-step slower than Douyin, and it still uses old formulas to cater to the new market that has been transformed. It is only a matter of time before failure occurs.
2. Meituan
, which has a loss scale of 23.5 billion, according to relevant data, Meituan accounts for as high as 70%. Logically speaking, Meituan, which has a huge market, should not go downhill. All this comes from Meituan always "thinks".
Many people think that Meituan Takeout is part of Meituan, but they don’t know that Meituan, which has started diversified development today, still relies on Meituan Takeout to make profits. It can be said that Meituan Takeout is the field that supports Meituan’s core economic supply chain. In fact, Meituan Takeout first drove the development of Meituan.
In recent years, Meituan has been looking for ways to develop in other fields. For example, fresh food e-commerce and community group buying projects have all appeared on the homepage of Meituan platform, but its actual operating status has always been in a loss situation.
If there is no strong support from Meituan Takeout, Meituan is probably a thing of the past, and it is even less well-known to the Meituan brand. However, the diversified route that Meituan has taken is the correct concept, and we can only look forward to Meituan's future development.
3. Didi Chuxing
, which has a loss of 49.3 billion, has just arrived since the Internet dividend period. Didi Chuxing quickly entered the market and opened up sales. In the early stage, in order to accumulate users, it spent huge sums of money to subsidize drivers and passengers, and received unanimous praise from employers and consumers.
Since Didi platform gained a huge market, several taxi-hailing platform software have appeared in China, but the final result has been defeated by Didi Chuxing. After all, in front of the powerful owners behind Didi, the market share has long been fixed by Didi, and it is difficult for other brands to get a share of it.
It is such a powerful Didi that has been exposed, but the most amazing news of murders was revealed. First, the killing of the flight attendant passenger made Didi fall into a whirlpool of public opinion. Then Didi's listing also caused a lot of controversy in all walks of life, and even severely punished by relevant departments in our country. The subsequent blows directly affected Didi's reputation and user recognition. Many women even prefer to ride shared bicycles home at night than ride Didi vehicles, so the loss scale reached 49.3 billion, which is deeply regrettable.
Conclusion
Whether a company can become stronger is in addition to seizing opportunities and trends, the quality and reputation of the platform are also important links. Losing the people's hearts means losing the market, which is also a disadvantage faced by many companies. Down-to-earth development and steady expansion of profit scale are the fundamental and key for a company to gain a foothold in the market. I also hope that these three companies can learn from their own shortcomings and lessons and regain market recognition in the future.
