at 8 pm on October 20, with the first round of pre-sales of JD.com , this year's "Double 11" officially kicked off, and the first wave of express delivery peak is expected to arrive from November 1 to 3.
Every year, "Double 11" is a big test for express delivery companies.
, the head of the branch of the YTO Hangzhou Xiaoshan Qiaonan Branch, predicts that during the peak period, the express delivery volume of his own outlets may reach an average of 300,000 tickets per day, and the increase of to will exceed 100%.
For the upcoming pre-sale express pressure test, Zhang Dailei, head of the Beijing Tuanjiehu outlet, also made his expectations: "Often the first wave of express delivery summit of the big promotion is synchronized with the first wave of final payment payment time period of the e-commerce platform. It is expected that the peak of the first wave of express delivery will be more than 50% higher than usual, and will exceed 10,000 tickets. The average daily delivery order volume of couriers will also increase to about 400 tickets. However, the current preparations for the outlets' "Double 11" have been basically completed."
In order to ensure the efficiency of express delivery fulfillment, Hu Pulu is preparing to carry out two shifts at the outlet, and work 24 hours a day. As the number of orders is increased, the salary of couriers will also be adjusted. Taking the YTO outlet where Hu Pulu is located as an example, during the "Double 11" period, the monthly salary increase of the operator will be around 30%, and the benefits will also be adjusted according to the actual number of shipments.
The editor learned that in recent times, major express delivery companies have been stepping up their reserve of manpower and transportation capacity. Cainiao introduced that during the "Double 11" period, 100,000 short-term workers will be added to the distribution center, distribution station and Cainiao Station . Debang Express will allocate nearly 300,000 vehicles to collect. During Shentong's "Double 11" period, it is expected that the average daily departure volume of the fleet will increase by 80%, and nearly 500 direct delivery routes will be added.
It is worth noting that the phenomenon of "Double 11" express delivery price increase in previous years was not obvious this year.
Hupulu introduced that the price fluctuations of express delivery this year have been relatively stable, and there is no situation of sharp rise and fall. During the off-season in the first half of the year, the price of parcels within one kilogram was around 2.3 yuan per ticket, and this year's "Double 11" price was around 2.4 yuan, but it only rose slightly. Why does this happen to
? This may be related to the increase in the number of players on "Double 11" this year, such as , Douyin, e-commerce.
It is understood that this year's "Double 11", ZTO and YTO reached cooperation agreements with Douyin e-commerce. In order to show goodwill to this "new customer", the basic prices of ZTO and YTO will remain unchanged for express parcels below 1KG and will not increase; express parcels above 1KG will remain unchanged, and the increase will follow the market.
It is far from enough to leverage e-commerce at the price. On this year's "Double 11", , Tmall, and Douyin both emphasized the need to deliver goods to their doorsteps. This move is not only to compete for mid-to-high-end consumer groups, but also invisibly forcing express delivery companies to improve service links and quality in terminal delivery.
It is understood that this year's "Double 11", Douyin e-commerce will promote the previously tested door-to-door delivery express service "Yinzunda". This requires that as long as the merchant uses Douyin’s “Yinzunda” service, the courier must sign in face to face to obtain the verification code in the hands of the consumers to complete the delivery.
"During the ‘Double 11’ period, our outlets also launched a mechanism of ‘small and small items delivered separately’." Zhang Dailei said that during the big promotion, the outlets will be equipped with two special cars to deliver large items, and will communicate with consumers in advance to confirm the time to avoid invalid delivery.
In addition to improving the quality of consumer-oriented services, merchants have also put forward higher requirements for express delivery services this year. For example, during this year's "Double 11", Debang will provide customized services to the needs of customers in different industries. For example, in the clothing industry, Debang provides solutions for shipment in factories, warehouses, stores and other places in multiple scenarios to improve the efficiency of picking up parts.
Logistics industry expert Yang Daqing believes that the stable changes in the "Double 11" express delivery prices this year reflect that the government's curbing of low-price competition has begun to show results, and the industry will accelerate its progress towards an orderly competitive market environment in the future.
"In the future, in addition to strengthening and ensuring door-to-door services and improving the terminal service system, the trend of reducing costs and increasing efficiency through digital transformation of and other technologies will become increasingly obvious. The highlight of the future development of express delivery companies may be to extend the service value chain and develop from express delivery services to high-efficiency supply chain services." Yang Daqing said.
Express logistics expert and CEO of Guanshuo Capital also agrees with this. He believes that since last year, the original price scale war in the logistics industry has gradually collapsed, and the logistics industry is a full-chain competition in the future. Logistics companies will currently pay more attention to long-term value rather than changes in single ticket prices. In addition to products, teams, management and cash flow , service quality is a very important indicator.
ended the vicious price war, single ticket prices rebounded, and the performance of express delivery companies also improved. Judging from the financial reports recently released by YTO and SF Express , the profitability of the two companies was relatively outstanding in the third quarter. Among them, YTO's net profit in the third quarter increased by year-on-year to 223.44%, reaching 998 million yuan. SF Express expects its net profit to grow by 84%-99% during the same period, up to 2.06 billion yuan.
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text｜He Qian Qiao Xinyi
Editing｜Kong Yaoyao
Picture source｜Visual China, provided by the interviewees, provided by the enterprise
