One week e-commerce event
ByteDance
Douyin joins SF Pilot Douyin supermarket business
It is reported that Douyin supermarket has quietly started investment. According to the descriptions of several merchants, the Douyin supermarket business is still in the early pilot stage. In addition to the links to settle in the backend, the platform currently only provides an internal information that is updated online in real time. Through the organization, it was found that Douyin Supermarket has launched pilot projects in Guangzhou, Shenzhen, , Huizhou and Dongguan. Some consumers in the four cities can find the "supermarket" entrance in the Douyin Mall and shop in the Douyin Supermarket. At the same time, on the issue of warehouse distribution, Douyin Supermarket reached a cooperation with SF Express, and SF Express provides warehouse and door-to-door logistics services. As for the specific cooperation model between Douyin and SF Express, no more detailed information has been obtained yet. (Click to view more exciting content)
Toutiao has an independent shopping channel. Connect to Douyin e-commerce
In the Toutiao APP, an independent "shopping" channel has been set up. The channel is located in the function column of the search result page. Users can search for keywords, find products in the shopping channel, and place orders to purchase. The products are provided by Douyin e-commerce. According to the experience, users can purchase products from Douyin e-commerce in this channel, and the ordering process is no different from shopping in Douyin. In addition, users can also see the live broadcast screen of the products and place an order in the live broadcast room. (Tech Planet)
ByteDance has removed Party Island project team
learned from ByteDance insiders that in order to reduce costs and increase efficiency, ByteDance has cut off the "Party Island" project team of the social APP, and the project team members returned to the original team of the middle platform. "Party Island" was launched in mid-July this year and is positioned as a social product and must use an invitation code before it can be used. The aforementioned person said, but due to security procedures related issues, the "Party Island" was removed soon, and the project was sacked due to unknown date of re-listing. ( Science and Technology Innovation Board Daily) The Feicha official website of the social product under
Bytes has been closed recently. At the end of 2021, the Feicha product team will change, and the employees on duty will be adjusted to other internal positions. In addition, Feicha APP can no longer be used normally, and the page will have an abnormal server condition. It is reported that on May 20, 2019, Feitiao was officially launched. As an open social product, it is a collection of instant messaging software and hobby communities, committed to helping users discover their likes.
New virtual social new function on Douyin "Douyin Small Nest"
New virtual social new function on Douyin - "Douyin Small Nest". With the island as the background, users can independently DIY decorate the space. It is a new social form based on virtual images and virtual space, similar to the "QQ Small Nest" of Tencent Super QQ Show, Alipay Ant Manor, etc.
Some insiders of Douyin said that Douyin Zaizai and the accompanying Douyin nest are social functions that are valued internally. Among them, Douyin nest will be a long-standing function, and will improve more social gameplay in the later stage and strengthen social connections between users. Industry insiders also believe that this virtual social interaction method can make full use of users' fragmented entertainment time, which will help improve Douyin's user stickiness and interactivity, and make up for the platform's social shortcomings.
Douyin Local Life has built a new Chengdu base camp. Try the waters of group purchase and delivery and takeaway business
Douyin Local Life has built a new base camp in Chengdu. Takeaway business and group purchase and delivery business have been established, and a multi-faceted business map such as home-based group purchase, in-store group purchase, and travel have been formed. In addition, the catering takeaway business will be piloted in Shanghai, Beijing, Chengdu and other places. Chengdu base camp has gathered departments such as R&D, innovative business, and commercialization. Douyin Local Life has established takeaway business and group purchase and delivery business.It is reported that in addition to Shanghai testing catering delivery business this year, Douyin's catering takeaway service will also be piloted in Beijing, Chengdu and other places. At present, the above-mentioned cities have begun to recruit related positions such as catering product operation. (36Kr )
TikTok has sprinted to the goal of exceeding 1.05 billion global DAU by the end of the year. It will go to Brazil to live broadcast and sell goods
TikTok has set a goal of exceeding 1.05 billion global daily active users (DAU) by the end of 2022. Currently, the world's largest short video platform has more than 800 million daily active users. TikTok's current penetration rate of in the world is less than 20%, while TikTok is close to 54% in China. If the global penetration rate is 54%, TikTok's daily daily living rate will increase by more than 2 billion yuan worldwide.
At the same time, TikTok e-commerce has recently increased the priority of the Brazilian market, and has entered the Brazilian market ahead of schedule - from the second half of 2023 to the first half of the year. Huang Yuanjian, the former head of international products at Didi , will be responsible for the market operation of TikTok e-commerce in Brazil, and report to the highest head of TikTok e-commerce at Kang Zeyu . (LatePost)
Kuaishou
Kuaishou e-commerce and commercialization multiple business leaders adjust
Kuaishou has carried out two rounds of organizational structure adjustments from August to September, e-commerce and commercialization businesses have recently undergone large-scale personnel adjustments. It is reported that Kuaishou commercialization has abolished the Magnetic Engine Sales Department, Channel Department, Operation Department, and Magnetic Taurus Sales Department, Channel Department, and Operation Department, and the relevant teams and responsibilities have been incorporated into the newly established Channel Business Department.
Among them:
former vice president of sales of Kuaishou Magnetic Engine Wang Lizhi was the head of the clothing operation center,
general manager of Kuaishou Magnetic Engine channel Liu Liangwei was the head of the Jinjiao Business Center,
Kuaishou Magnetic Engine channel sales Wang Fang was the head of the local consumption center, and
vice president of commercial products of Kuaishou Magnetic Engine is the head of the channel business department.
Kuaishou e-commerce multiple business leaders have also made adjustments. Among them:
former Kuaishou e-commerce user operation director Liulang was transferred to the payment business head, Ye Heng was appointed as the user operation head,
former Kuaishou e-commerce KA brand merchant operation head Zhang Yipeng was transferred to the Kuaishou e-commerce marketing head,
former Kuaishou e-commerce fast brand head Song Zhen was transferred to the local life business.
As of press time, Kuaishou has not responded to the above message.
Kuaishou will resume opening Taobao Alliance external link
learned from insiders that from 0:00 on October 28, 2022, Taobao Alliance product links will gradually resume publishing product and service links in Kuaishou live broadcast room shopping carts, short video shopping carts, trade details pages, etc. The full recovery will be officially completed on October 31. On March 1, 2022, Kuaishou cut off the external links of Taobao alliance. (Cailianshe)
Kuaishou cracked down on fraud accounts for more than 300,000 yuan, and a total of 370,000 yuan was punished for counterfeit accounts
Kuaishou released the 14th issue of the announcement on severely cracking down on fraud accounts. A total of 308,700 yuan was punished from October 1, 2022 to October 15, 2022.
announcement stated that Kuaishou platform has always had zero tolerance for fraud and illegal acts. The community security and risk control team has been committed to fighting fraudulent black and gray industries for a long time, constantly upgrading iterative algorithm recognition models, and improving the platform's recognition and combating governance capabilities.
From October 1, 2022 to October 15, 2022, the Kuaishou community security and risk control team conducted special governance on content and accounts such as fan gift fraud, private order transaction fraud, part-time job fraud, marriage and dating fraud, etc. through the risk control identification model, and a total of 308,700 yuan of account fines were imposed.(Webmaster's Home)
Alibaba
3 Tmall will try e-commerce on WeChat? People familiar with the matter: It is a Pinxuan account, involving the issuance of coupons
On October 18, Tmall launched a WeChat mini program called " Tmall Supermarket Xiaodangjia" in WeChat, and it is equipped with the Tmall Supermarket logo and the introduction of "Tmall Supermarket Home Delivery", which is interpreted as Alibaba may test e-commerce business in WeChat. Alibaba insiders said: This is a brand promotion mini program, which may involve the issuance of coupons in the future. Users who receive coupons still have to shop in Tmall Supermarket's existing channels. (Pengpai)
Taobao shopping cart expanded to 300
As Double 11 is approaching, Taobao announced the expansion of the shopping cart, and the maximum number of babies that can be installed in the shopping cart is upgraded from 120 to 300. At the same time, it also adds new functions such as grouping, sorting, and discount filtering. Users can group and sort shopping cart babies, and can also filter conditions such as cross-store discounts, pre-sales, consumption coupons, etc. with one click to achieve faster and more convenient orders.
Pinduoduo
Pinduoduo cross-border e-commerce platform Temu was launched in Africa
On September 1 this year, Pinduoduo cross-border e-commerce platform Temu was launched in the North American market, officially starting the battle to go overseas. Just one week after it went online, Temu rushed to the 14th place in the United States shopping app. On September 17, Temu ranked first in the number of daily downloads in the Google Play Store shopping app, surpassing , Amazon and SHEIN, attracting attention from the entire network. In addition to attracting widespread attention in the United States, it is reported that Pinduoduo has launched Temu in Africa and has also achieved good results. Relevant data shows that Temu has entered the top 200 applications on the Google Play Shopping Free List in many African countries. Among them, it ranked 22nd in the Google Shopping Free List in , Cameroon, and surpassed its ranking in the United States.
Related statistics, there are at least 631 physical product B2C online markets in Africa, and Chinese merchants dominate the African e-commerce platform. (Webmaster's Home)
Double · 11
Double Eleven Taobao added a one-click hosting function for logistics orders
On October 19, Taobao added a new logistics abnormal order hosting service. According to reports, the service will actively identify and interfere with consumers' problematic logistics orders. In addition to actively intervening, 88VIP users urged the logistics progress to the exclusive customer service and clicked the "Help me follow up" button popped up on the page. Once abnormal situations occur in the subsequent package, the customer service will actively contact the logistics company to follow up and coordinate the handling of related matters. The logistics custody business has been given priority to 88VIP members and is gradually being fully released to Taobao users.
Tmall Double 11 supports the first time that multi-address ordering is being placed, and the ordering is being placed in full
Taobao launched the multi-address merger function. According to reports, when consumers settle for Taobao shopping carts, they can directly add different addresses to different products and then merge them into one order to place an order. Taobao stated that the multi-address ordering function also supports users to merge orders to collect discounts and consumption coupons during Double 11.
Cross-border · E-commerce
Amazon faces class action lawsuit in the UK for abuse of algorithms
Amazon faces class action lawsuit in the UK and is accused of using a "secret" algorithm to abuse its dominance in the online market. Hausfeld, the law firm responsible for the case, claimed that Amazon increased exposure of its own products by using a "secret and self-interested algorithm" in the Buy Box feature, hiding more favorable transactions, thus allowing millions of customers to pay higher prices. Hausfeld said that according to economists' estimates, the potential losses for consumers could be as high as £900 million. (Cailianshe)
Amazon Belgium site officially operates
Amazon Global Store Official Account Releases News, Amazon Belgium site officially launched.Sellers around the world can now start selling on Amazon.com.be. As a result, Europe's territory expanded again. According to reports, with the support of the new Belgian site, Amazon already has 16 sites in its European site, including 9 major settlement sites (UK, Germany, France, Italy, Spain, Sweden , Netherlands , Poland , Belgium) and 7 major exporting countries ( Austria , Switzerland , Ireland , Denmark, Portugal, Czech Republic , Greece).
SHEIN announced the second-hand platform SHEIN Exchange
SHEIN recently announced the launch of SHEIN Exchange, a comprehensive online personal-to-person resale shopping platform for buying and selling SHEIN's second-hand products. (36Kr)
Meta
Meta business did not meet the expectations of Meta
Meta internal documents show that the company's flagship meta-universe service "Horizon World" for consumers will not be able to meet the company's internal performance expectations. Meta initially planned to bring the monthly active users of Horizon World to 500,000 by the end of this year, but the number is less than 200,000. In addition, the document also shows that most users have never tried it after logging in to Horizon World for the first time, and the number of users on the platform has been steadily declining since the spring. (IT Home)
One week e-commerce new
Make friends team has settled in Taobao live
Luo Yonghao will be pre-sale on Tmall Double 11 on the evening of October 24th The first live broadcast show on Taobao at 8 o'clock. The team of Jiao Yimei has settled in Taobao Live and opened the "Jie Yimei Yanxuan Store" on Taobao. On October 20, Jiao Yimei's official Weibo confirmed the news. In addition, Jiao Yimei said that in the future, including Luo Yonghao, the anchors signed by Jiao Yimei will also come to the "Luo Yonghao" live broadcast room to meet consumers.
New Oriental : Doing educational live broadcast on Taobao
New Oriental founder Yu Minhong will appear in the Taobao live broadcast room of "New Oriental Xuncheng Education Store" on the evening of October 31, and no more information has been disclosed yet. However, New Oriental stated that doing educational live broadcast on Taobao is a long-term plan with clear goals.
Li Ning apologizes for product design
Li Ning's official Weibo issued a statement saying that recently, discussions on some products of the "Mengshu Xing" show have appeared on the Internet, and Li Ning Company is paying close attention to this. The design and styling of the related products bring everyone a lot of attention. We sincerely apologize for confusion and doubts. Li Ning said that the design of this "Dream Chasing" show is based on "flying" theme and draws inspiration from pilot equipment. The most discussed flying hat design originated from ancient Chinese helmets, outdoor protective hats and cotton hats. The products are presented in a variety of colors and styles, and have professional functions such as windproof and warmth. Li Ning said that he will humbly listen to various sounds and feedbacks and make products that consumers recognize more. h During the period of tml2
, Li Ning's stock price fell all the way, and fell more than 13% during the trading session on October 17. On the 19th, the stock price fell 6.45% throughout the day, closing at HK$52.95 per share, with a total market value of HK$138.8 billion, or approximately RMB 127.7 billion. As of the closing on the 21st, it closed at HK$49.15 per share, with a total market value of HK$128.799 billion, or approximately RMB 1189. 100 million yuan. So far, Li Ning lost 21.1 billion yuan.
Coca-Cola 's high-end water brand entered China
It is reported that Coca-Cola's high-end water brand Simante has entered the domestic market. It has been released in in Sam's membership store and is exclusively sold for 6 months. In the future, Simante plans to be launched in more channels and is also looking forward to customizing cooperation with more key customers.
Simante's listing is mainly led by Coca-Cola's domestic water category business team. At present, the special price of Simante's packaging drinking water 600ml*24 bottles is 69.9 yuan.Currently, Simante's production location is in Nanjing, which is also the market with Simante's target consumer group at this stage, and will gradually cover a wider area in the future. ( Beijing News )
Adoption of a cow officially announced the beef brand
3 A few days ago, the beef brand under the adoption of a cow, "Cow-based" officially announced that the brand directly controls the source of the cow, uses 100% small bulls with 400 days of grain feed, 0 uses clenbuterol , 0 uses preservatives, 0 uses nitrite , and does not add additional hormones, and is determined to become China's number one safe beef brand.
Naixue Duocheng Tuo Store
According to Naixue's tea WeChat official account, since October 14, Naixue plans to open 11 new stores in 7 cities in the mainland, including Dongguan, Putian , Hangzhou, Wuhan, Chongqing, Chengdu and Beijing, and launch "buy one get one free" activities in these stores.
Wuma opened its first Meitao discount store in Beijing
A discount store called "Meitao" has recently appeared in the public eye. After learning about it, I learned that the store is the latest discount store brand launched by the large supermarket chain Wumart. It currently has only one store, located at the exit passage of the Shuangyu Island Store, the first floor of Building A, Ximao Building, Mentougou District, Beijing, with an area of about 80 square meters.
It is reported that the main products sold in the store are Japanese department stores, and the products in the store are also from the surrounding Wumart hypermarkets. A relevant person in charge of Wumart Group said, "Meitao Discount Store currently only accepts Wumart products. The products of this store mainly come from all Wumart hypermarkets in Shijingshan District and Mentougou District , and have not purchased goods from other channels."
Suning.com layout instant retail
Suning.com announced that it had reached a strategic cooperation with Meituan , becoming the first large-scale chain brand of home appliances 3C categories to officially settle in the Meituan platform. More than 600 stores across Suning.com have completed Meituan entry, covering 175 cities.
Both parties stated that they will continue to deepen cooperation and plan to enter more than 1,000 stores in 2023. Consumers log in to the "Meituan" or "Meituan Takeout" APP to search for "Suning.com" and place an order to purchase mobile phone, computer, and home appliances, and deliver it in as fast as 30 minutes.
sports brand 361° and WeMall to accelerate the digital business layout and upgrade
It is reported that sports brand 361° and WeMall have recently reached cooperation to accelerate the digital business layout and upgrade. WeMall will fully support the development of 361° digital business from three dimensions: SaaS tools, training and teaching, and multi-scenario operations, and improve digital business efficiency. Up to now, the "361° Flagship Store" mini program mall has covered 80% of the branches of 361°, achieving full-scene and full-time operations and services. 361° uses digital tools to empower 15,000 shopping guides to upgrade their smartly. In the first half of 2022, the 361° official mini program mall GMV increased by 648% year-on-year.
L'Oréal set up a new luxury fragrance brand department
L'Oréal Group recently established a new luxury fragrance brand department in the L'Oréal Luxe (L'Oréal High-end Cosmetics) department, and Sandrine Groslier was appointed president of the department. The brands including Maison Margiela, Atelier Cologne, Viktor & Rolf, Azzaro, Diesel and Cacharel will be managed by Mugler and Sandrine Groslier, president of Azzaro's beauty and fashion business.
Louis Vuitton will open the first domestic restaurant in Chengdu
Louis Vuitton will cooperate with Michelin or Black Pearl Two Diamond Restaurant to open a domestic restaurant in Chengdu Ocean Taikoo Li , which will open as early as October or early November. This is not the first time that LV has crossed the border. In February 2020, it opened the world's first restaurant and cafe in Osaka, Japan. In May this year, a pop-up restaurant was launched in South Korea and then opened in Saint-Tropez, France.(late finance)
China Free Trade: Haikou International Duty Free City will open and operate on October 28
China Free Trade Announcement, in order to support and actively participate in the construction of Hainan Free Trade Port , the Haikou International Duty Free City invested and built by the company will open and operate on October 28. After opening, Haikou International Duty Free City will become the world's largest single duty-free shop after Sanya International Duty Free City , and will also become one of the landmark projects in the construction of Hainan Free Trade Port.
3Banana co-branded 999 Cold Spirit Launched the "I Don't Have Cold" co-branded set
On October 19, the underwear brand Banana announced that it would jointly launch the "I Don't Have Cold" set with the medical brand 999 Cold Spirit, which includes a set of Banana hot skin single-guided wet set and 3 love-wearing hot bead masks. At the same time, the brand initiated topic interactions and invited users to share why they are not interested in art, money, and love.
Source: Yibang Power Network
