National Recognition Project for Fighting the New Coronary Pneumonia Epidemic, "Beijing Gongmei" ancient gold, and nowadays the most popular Guochao home appliances...Although this year's sudden epidemic has brought many adverse effects, Beijing Gongye, who is famous in the industry for its "national gift" The American Technology Center still fought a beautiful battle with "leveraging". From the beginning of the year to the present, the technology center has actively developed new retail models through design, research and development, and explored cross-border transformation of cultural and creative industries. A number of businesses have accelerated and a road to breakthrough has been achieved.
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" Seeing the steady flow of orders and rising sales volume, Feng Chao, general manager of Beijing Gongmei Technology Center, became more confident. "Under the impact of the epidemic, although the national gift project was affected, it also prompted a breakthrough in the transformation of the technology center. Strengthening new businesses and expanding new channels, many businesses have achieved growth compared with last year. "Z2z
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Design of National Commendation Project for Fighting New Coronary Pneumonia
At the National Commendation Conference for Fighting New Coronary Pneumonia held in September this year, the Advanced Individual Medal, Advanced Collective Medal and Honor Designed and Produced by the Beijing Institute of Technology and Technology Center The certificate appeared at the venue to pay tribute to the hero.
The National Advanced Individual Medal for Fighting the New Coronary Pneumonia Epidemic has the theme of "Coming together". The light in the outer circle is the wishful moire, and the inner circle is the five-star, devotees from all walks of life on the anti-epidemic front, etc., representing that under the strong leadership of the Party Central Committee, the people of the country are committed to fighting the epidemic. The herringbone pattern and red ribbon symbolize the unity and good luck. The fire and thunder pattern, Chinese knot and handshake in the previous chapter symbolize the enthusiasm and solidarity of the people across the country. The medal as a whole expresses the praise of people from all walks of life for their unity, courage and selfless dedication in the fight against the new crown pneumonia epidemic. At the beginning of the year, the Technical Center received the task of designing and producing the national commendation project for fighting the new crown pneumonia epidemic.
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" Think of the warriors on the front line of fighting the epidemic. They are desperate and go against the opposite direction. We must come up with perfect works to pay tribute to them. "Feng Chao recalled.
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was at the time when the epidemic was most raging. The technical center design team worked from home, checked materials and sketched, and was often busy until midnight. Under efficient operation, the design team completed seven sets of design schemes within a week, and the initial submission was highly praised. Since then, the team carefully scrutinized every detail and element until the draft was finalized, and a total of 47 sets of revised and improved plans were made.
In mid-August, the technical center received an urgent notice that it has determined that a national commendation meeting for combating the new crown pneumonia epidemic will be held in early September, requiring all production and production to be completed before September 1, when only 18 days are left before delivery. In such a short time, this is impossible for medal production. It takes at least ten processes to make a medal, and the construction period has become a big problem for the team. Under the pressure of time, all the members of the team sprinted up and fought all night. The production of fist-sized medals is extremely complicated. In order to make the core figure's pattern distinct and the facial features delicate and delicate, the team repeatedly deliberated and experimented, using professional-grade jewelry processing technology, and the relief shape was carved by a professional figure sculptor and stamped twice. From 8 am to 3 am, one is produced and one is inspected...
Finally, more than 4,000 sets of beautifully crafted medals and medals were delivered as scheduled, and they were well received by many parties. This has also made the technical center famous, and has successively received more than 20 commendation project orders from across the country and various industries, and the construction period has been scheduled to the end of this year. The
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" commendation project expanded the scope of customized services and accumulated stronger development potential, which became the biggest highlight of our work in the second half of the year. "Z2z
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"Jinggong Meizuo" online
test the water ancient gold jewelry
Since November last year, the technical center for the first time to sell online, to create the "Jinggong Meizuo" brand, testing the waters of ancient gold jewelry.
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" As a research and development enterprise, sales channels have always been our shortcomings. The trial operation of "Jinggong Meizuo" is to break this deadlock. "Introduced by Feng Chao. Z2z
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's first attempt to sell online has also become a dark horse for the technical center's performance this year. When other businesses are affected by the epidemic,Online business has maintained a momentum of growth. From January to the present, sales have reached more than 28 million, and a complete online sales channel has been built.
ancient gold, a gold-making craft that originated in the Spring and Autumn Period, inherited and innovated through the technology center, incorporated modern aesthetics and national etiquette elements, and reinterpreted the millennium craft legend. Among them, the national gift elements and the national gift production team are a great weapon for the achievement of "Jinggong Meizu". The product is not only designed by the national gift team, but also introduces national gift elements and modern concepts to directly address the core needs of modern consumers. New sales models such as
live online and celebrities bring goods have also brought greater exploration space to the technology center. On June 18, the technical center tried live sales for the first time, and the single-game sales exceeded 300,000. Since then, the technology center began to move from behind the scenes to the front stage, face-to-face with consumers through short videos, live broadcasts, etc. On November 6th, the famous actor Wang Gang joined "Jinggong Meizuo" for the first live broadcast of the goods, and achieved a double harvest of brand promotion and product sales.
"Jinggong Meizuo" will continue to expand its territory this year, and will reach consumers through offline chains.
launches national style design products
In recent years, the Chinese consumer market has seen a national trend, and all major sectors have launched national style design products. The technology center stood on this vent at the right time. At the end of this year, the Guochao series of small household appliances launched by the Technology Center and Royalstar Group will meet with consumers.
In recent years, the Technology Center has been committed to the development of the cultural and creative business line, among which it has tried the National Gifts peripherals and series of derivatives. How to better integrate into the lives of consumers is always a concern of the Technology Center. As a leader in the home appliance industry, Rongshida has a full range of products, with tens of millions of small home appliances entering China's millions of households every year. The Rongshida products are empowered by the technology center's cultural and creative concept, which meets the dual needs of practicality and quality, and is more favored by consumers. Since the
epidemic has stabilized, multiple business lines of the technology center have been advancing as scheduled, and coordinated to accelerate the "going together": the Winter Olympics Huibao project will be restarted, and the national gift will be market-oriented...
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" At present, we will continue to force e-commerce live sales , To expand the space for cultural and creative products, and it is expected that more products will meet with consumers by the end of the year. "After experiencing the test of the epidemic, Feng Chao is full of confidence in the future.
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