Men buy more things for dogs than their sons. Snail powder surpasses durian and stinky tofu to become the king of smells. Post-00s are busy buying goji berries for health... On November 10, Tmall Double 11 released data to reveal this The living habits and preferences of Internet users. For example, there were 4261 searches for paternity tests on Double 11, a year-on-year increase of -31.02%. In terms of local rich cities, the province with the highest per capita consumption on Double 11 is Beijing.
Men buy more dogs for dogs than for sons
Men love wives or sons more? No, they love dogs more! The "2020 Pet Medical Consumption Insight Report" shows that by 2022, the number of cats and dogs in China's urban areas will exceed 110 million. Since 2018, the consumption of a single pet has exceeded 5,000 yuan, and it has been on the rise. According to the cute pet data released by Tmall Supermarket in July, the consumption amount of pet owners in Shanghai, Guangdong and Jiangsu ranks the highest in the country. The 2020 Children's Economic Insight Report shows that most families' monthly child-related expenditures are between 1,000-5,000 yuan.
Tmall Double 11 data shows that the unit price growth rate of men buying things for dogs is 1.01 times that of men buying things for children.
wolfberry wine, the more soaked, the more
00. After you keep healthy, you will die. In the circle of friends, punk health care, put on the most expensive mask when staying up late, drink cold beer and goji berries at two in the morning... Quark search "Mobile Phone Use Behavior Report After 00" shows that people after 00 will be better at health maintenance than those after 90 . The average fitness search frequency is 1.4 times that of the post-90s. Among them, "soaking feet", "acupoint research" and "drinking brown sugar water" are the most searched keywords for post-00s. Among them, the growth rate of the trading volume of wolfberry after 00 was amazing, reaching 151.75%.
snail powder becomes the king of smells
snail powder, durian, and stinky tofu, who can "king"? The answer is: snail powder.
Since the Spring Festival this year, snail noodles have undoubtedly become one of the most watched categories in the entire food industry. Snail noodles are frequently searched for by the people due to shortages. 60 million people called for the freedom of snail noodles on Weibo, 3.2 million people searched for snail noodles to relieve gluttons, and the take-out of snail noodles in office buildings soared by 58%. The industry-wide annual turnover of Liuzhou snail noodles has exceeded 10 billion yuan.
According to data from Taobao Food, the people of Guangxi do their part to become the most "smelly" province in the country, and the order of smelly foods ranks first in the country, followed by Beijing and Hunan.
Boyfriends are busy buying gifts for girlfriend
What should I buy for girlfriend? Tmall Double 11 data shows that 4.48 million people searched for "what girlfriends like" during Double 11.
"Market Scale and Development Prospect Forecast of China's Mid-to-High-end Women's Wear Industry in 2020" shows that the market size of my country's women's wear industry exceeded one trillion yuan in 2019, a year-on-year increase of 4.95%.
should not only show it to his girlfriend, but also buy it by himself. Tmall Double 11 data shows that men from Zhejiang, Fujian, Beijing, Shanghai and Guangdong like to buy women's clothing.
Fujian and Inner Mongolia realize "underwear freedom"
Have you realized underpants freedom?
In June of this year, the middle and lower reaches of the Yangtze River entered the Meiyu period, and the rainy rainy rainy mode started one after another. Tmall data shows that a total of 1.44 million people snapped up and sold 8.28 million pairs of underwear in 2 days of 618. On average, a person has to stock 5.75 pairs of underwear just enough to meet the "underpants passing line" in the Meiyu area.
Tmall Double 11 data shows that the province with the most underwear purchases per capita is Fujian, while Inner Mongolia is the province with the least purchases of underwear per capita. Congratulations to Fujianese and Inner Mongolians for achieving "underwear freedom".
Disney's "full victory" in the park competition
This year's National Day Golden Week, domestic tourism has fully recovered, and the number of domestic tourists during the holiday reached 637 million. Double 11 also has poetry and distance. Where do netizens like to go this time?
Tmall Double 11 data shows that the top 5 growth rates of tourism (product) destinations are Shanghai, Zhejiang, Beijing, Jiangsu and Guangdong.
With the increasing consumption of domestic residents in cultural travel, Tmall Double 11 has also become the best time for consumers to plan for a better life in the coming year. Since 2016Since the Fang flagship store went online, Shanghai Disney has been offering good products every year for Tmall Double 11.11 unlimited season cards, Toy Story Hotel half-price packages, single-day double tickets, etc. Every time the product goes online, it is immediately snatched .
This year's "Park Tournament", Disney won. Tmall Double 11 data shows that Disney's sales volume is 1.2 times that of Chimelong + Fantawild + Haichang.
Upstream News·Chongqing Commercial Daily reporter Wei Yue
