In the business world, there are no eternal friends, only eternal interests!
Looking back at that time, Jack Ma and Ma Huateng also had a sweet friendship period. At that time, Jack Ma was able to invite Ma Huateng to Hangzhou to participate in the " West Lake Sword Contest !"
But later, because Alibaba and Tencent competed in multiple fields, the two companies finally reached an opposite side, and the personal relationship between Jack Ma and Ma Huateng was somewhat affected.
The Internet ecosystem was very closed in the past. After Taobao blocked WeChat, Tencent responded quickly, and many Alibaba-style products were completely banned by WeChat. After the Alipay red envelope was banned by WeChat for half a day after it was launched, WeChat stores completely banned Alipay for collection and payment.
Why did Alibaba ban WeChat back then? Because Alibaba regards Tencent as its biggest competitor.
Tencent’s biggest advantage lies in the Internet social networking. Alibaba has been doing social networking back then. Alibaba hopes to break Tencent’s monopoly in the social field and launched several social products many times, but it ended in failure.
Judging from today's results, Alibaba did not cooperate with WeChat back then, which was a bad move! Because the Internet is essentially a traffic business, Alibaba failed to get WeChat traffic. On the other hand, Alibaba has made JD and Pinduoduo . Because JD and Pinduoduo can rise rapidly, WeChat's traffic support can be said to have made great efforts!
Of course, from Alibaba's perspective, it was easy to understand why Alibaba was unwilling to cooperate with WeChat? Because Alibaba is worried that its seller's resources and customers are inclined to Tencent, then Tencent will have the opportunity to do e-commerce.
Ali said in a statement at the time: This is done "to ensure the user experience of Taobao consumers and control transaction risks." In fact, Alibaba has always been guarded against Tencent!
There is media reports that Tmall recently launched a WeChat mini program called " Tmall Supermarket Xiaodangjia" on WeChat. This is also the first time that Alibaba Taobao e-commerce has launched an important e-commerce business mini program in WeChat.
Alibaba tests the mini program called "Relatives and Friends Save Money Purchase" on WeChat. Its Slogan is "Receive red envelopes every day, save worry and save money", and is positioned as a social e-commerce company. "Save money from relatives and friends" can be a shopping platform that helps relatives and friends save money, collect Taobao celebrity envelopes, coupons, and low-priced good goods for users. It is a must-have tool for saving money in the community circle of friends.
Some netizens believe that before, WeChat could directly click on Taobao’s sharing link to enter Taobao. Now even the “Tmall Supermarket” has launched WeChat mini-programs. This shows that the relationship between Alibaba and Tencent is breaking the ice!
But Mr. Chun said before that Alibaba and Tencent’s interconnection have always been very proactive.
The Internet is essentially a traffic business. Now the online traffic dividend has long disappeared. Tencent controls huge traffic. When Alibaba-based e-commerce faces many enemies, how much Alibaba hopes to get a blood transfusion of Tencent traffic.
It is worth mentioning that Alibaba is still very smart, or it is not sincere! Alibaba's Tmall Supermarket mini program is just to use WeChat mini program to attract users. After users get coupons in the WeChat mini program, they will eventually have to return to the Alibaba-based e-commerce platform to shop. Is this obviously a fool to treat Tencent?
Since the past few years, Mr. Chun has not been optimistic about Alibaba's company. The reason is very simple. Alibaba's company is full of arrogance. Even Tencent, which is about the same level as it is, is still the same. No wonder most of the companies invested by Alibaba cannot do it.
