technology and ruthlessness are popular on the entire network out of distrust of food safety
technology and ruthlessness have become new Internet celebrity words. Xinjifei uses just one month to attract 6 million fans and become the gods.
When the public opinion was at its most explosive, cancelled the account and successfully portrayed himself as a person who was suppressed and had no choice but to cancel the account. made the whole network feel distressed, and felt that such an authority who was not afraid of the big company and dared to tell the truth was suppressed.
But is it really that simple?
First of all, with the Douyin ecosystem, attracts 6 million fans in a month without capital to promote it. Xin Jifei's popularity is definitely not a coincidence, it is a premeditated marketing.
Technology and harshly capture the public's distrust of food safety , and interprets common additives on the market with exaggerated videos. Often after eating, they either vomit or run to the toilet. This exaggerates the harm of food additives.
easily reminds everyone of the fear of being poisoned by gutter oil and melamine . Naturally, everyone is on the side of technology and ruthlessness. begins to release their dissatisfaction with food safety.
Secondly, What makes Xin Jifei awesome is that he canceled his account at the highest point of public opinion, which made many people unfair for him. led to the small account flying all over the sky spontaneously promoting technology and ruthless videos. I am impressed by this wave of operation.
Technology and ruthless activity have aroused the public's dissatisfaction with food safety, which is definitely beneficial to food safety. This is unquestionable , but everyone does not have to be sad for Xin Jifei, because he did not withdraw from the Internet.
Because of this operation, He is now a big internet celebrity on Kuaishou and is lenient with money. We, the poor, have no need to be sad for the rich. Xin Jifei has achieved his set goal and will have no worries about food and clothing in the future, and the benefits far exceed his contribution to food safety .
and even the popularity of technology and ruthlessness should have exceeded his imagination. Although this is a planned marketing, he definitely did not expect it to be like this.
Because he not only made contributions, but his mistakes were even more outrageous.
Fault 1: Exaggerating the harm of additives.
Many people don’t know that additives are a very rigorous discipline, and are used all over the world. Additives that can be written on the ingredients list are safe, or eating less is not that harmful. There is no need to dare to eat anything because of additives.
Addants like melamine are harmful and illegal, and are very different from the additives we usually eat.
Fault two, to be honest with a limit, step on one hand.
always talks about Haitian has additives, but never mentions that Haitian also has soy sauce without additives.
More importantly, it also sells another brand of soy sauce, saying that there is no addition, this is just talking nonsense with your eyes open. The additives written in the ingredients list are clear, and it is undoubtedly that charges money.
Fault 3: Use people's fear to disrupt the market and make a fortune.
Xin Jifei has indeed made some contributions to food safety, which has made many people have the habit of looking at the ingredients list when buying things, but this does not mean that he can use the public's distrust of food safety to disrupt the market and make a fortune.
Food safety is still not a big problem overall, but technology and ruthless directly demonize additives, and even the video shows that additives are equated with poison, which is too much.
This makes many restaurants unable to continue working. . There are many food-making people on Douyin. Regardless of whether they are safe or not, the comments are full of technology and hard work. It is not appropriate to ruin the jobs of so many people with one's own strength.
If he said that he was unintentional, it would be fine if he intended to be a popular science additive, but is not. He is doing it for money, he is talking about the facts to a limited extent, concealing another part of the facts, and using the public's fear to lure fans to make money. This is wrong.
Xin Jifei's technology and hard work have made contributions, but his gains are far greater than his contributions. The reward for the credit is fulfilled. Then will his mistakes also be punished?
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