text | Yao Lan
36Kr learned that the pet industry supply chain integrated service platform "Pengyunxing" completed a round A financing of tens of millions of yuan, and Jinding Capital participated in the investment. This round of financing will be mainly used for the upgrading of smart devices and systems, team expansion, brand promotion and customer investment promotion.
"Chongyunxing" was founded in 2021 and is headquartered in Linyi City, Shandong Province. It is committed to providing customers with one-stop supply chain solutions. As of September this year, it has reached cooperation with more than 80 domestic and foreign pet brands. For example, "Pengyunxing" reached a strategic cooperation with with the well-known Italian pet food group "Meng Jue" in November last year, focusing on promoting high-end and ultra-high-end products to enter the Chinese market.
From the company's location, Linyi is the northern logistics capital, located in the center of Beijing and Shanghai, surrounded by many expressways and high-speed rail, close to Qingdao Port , Rizhao Port , radiating to the North, East and Central China economic circles; the local area has rich raw material resources, such as meat duck , broiler, pig and other poultry and livestock products, corn, wheat and other cereal products, Qingdao , Rizhao, Weihai and other ports; Linyi has gathered many pet food and supplies manufacturers locally and around and in Shandong Province, which is conducive to customer acquisition.
. Wu Yitao, founder and CEO of Chongyunxing, told 36Kr that the company has four core businesses:
. The first is Chongyun Warehouse·intelligent warehouse distribution service , focusing on integrated warehouse distribution and customized services. Chongyun Warehouse operates large-scale freezer, constant temperature refrigeration and room temperature warehouses, which can provide B2B warehousing and distribution services, B2C product sets and one-piece , CDC/RDC total warehouse services for big brands, and has veterinary drug warehousing and distribution management qualifications, large trade and cross-border import and export capabilities, and cold chain operation capabilities. It can also carry out raw material warehousing and supply, inventory supervision, warehouse receipt pledge , industry development consulting and other businesses.
Intelligent warehouse distribution service
The second is Pet Cloud Home Digital Marketing Service, creates a digital cloud mall platform covering retail terminals in the pet industry. It is currently inviting international/domestic boutique brands including pet food, pet supplies, pet nutrition and health products, and pet clothing and toys to settle in. Chongyunjia can develop its own products for retail terminals and provide services such as supply chain management and financial support.
The third is the supply service of Chongyunxian raw materials. hopes to become a raw material supplier for high-quality pet food and establish strategic cooperation with powerful raw material companies. Its raw material range includes marine aquatic products, meat powder and oil, functional additives, corn cereals, packaging materials, etc.
The fourth is Chongyunxiang Supply Chain Finance and Data Services. Based on the understanding of upstream and downstream customers and capital use scenarios, the team customized and developed appropriate financial trade products, cooperated with effective system management, operation procedures and risk control mechanisms, and then realized inventory supervision through Chongyun warehouse, and Chongyunjia achieved submission disposal, thus forming a closed loop of financial risk control.
According to 36Kr, Jinding Capital mainly relies on Zhongpeng Jinding Industrial Fund to complete this investment.
Jinding founding partner Liu Yang said: "Jinding Capital has been paying attention to pets and related industries for a long time. In recent years, it has been deploying supply chains and brand enterprises. With the continuous expansion of the industry, how to provide good service on the circulation side to help upstream enterprises and brands develop better, and the value of platform service-oriented enterprises continues to be highlighted. The demand for domestic pet industry from upstream supply chains to downstream retail ends has been continuously expanded. With the advantages of Linyi's logistics industry, and the founder Wu Yitao and his core team have a deep industrial background, Pet Cloud Xing is expected to become the industry's leading supply chain integrated service platform company."
