Cook is the latest big name in the technology industry. He is excited about the concept of meta-universe . He said: I always think it is important for people to understand what it is. "I'm really not sure if the average person can tell you what the metaverse is."
Apple has not publicly touted any plans for the metaverse, the term is often used to describe virtual reality (VR) platforms where people can interact, work, shop and play games using immersive technologies such as virtual reality headphones. These virtual worlds have already existed in some form, but many big-name companies in the tech world are working to develop the hardware and software that people need to spend a lot of time and money on the metaverse, with companies from Microsoft to Disney having metaverse plans.
But some experts believe that any meta-universe hype exists partly because people don't understand what it will be. In June, Google former CEO Eric Schmidt summarized the general confusion about the concept, pointing out that “no consensus on what the metaverse is”.
According to Bloomberg, Cook is also a strong supporter of AR, and Apple is reportedly developing an AR/VR headset that may be available in 2023. Cook said the future of AR will "go further" than today's apps.
Cook said, “I think AR is a profound technology that affects everything.” “Imagine being able to teach in AR and demonstrate things in this way. Or in medicine, like I said, we really have to look back and think about how we used to live without AR.”
