articles is very good, but the display volume is very poor, and even the reading volume of the article is much higher than the reading volume.
The screenshot below shows that the click-through rate is as high as 509.83%. The click-through rate is the ratio of the number of times an article is displayed on the platform (recommended amount) to the number of times readers click on the article to read it. In other words, the amount of reading comes after the amount of article displaying. . Normal value is about 10%. The screenshot of
shows that the number of impressions of the article is 17,300, but the number of views of the article is as high as 88,600, which exceeds the number of impressions of 71,300. With such a high click-through rate, why doesn’t the platform give out impressions (recommendations)?
The unit price of 1,000 reads of original articles is much lower than the unit price of 1,000 reads of micro headlines
Whether it is the platform or the article friends, they all say that the unit price of 1,000 reads of original articles is higher than the unit price of 1,000 reads of micro headlines.
html The unit price of 3,000 reads mainly includes: reading time coefficient, content value coefficient and fan reading proportion. Among these three contents, at least the reading time coefficient and fan reading ratio are higher for original articles than for Wei Toutiao. Original articles are generally between 800 and 1,000 words, while micro headlines are only between 200 and 300 words.
This is a micro headline
This is a micro headline with a unit price of 1,000 reads. The unit price of 1,000 reads is 0.51.
This is an article
This is the unit price of 1,000 reads of an article, and the unit price of 1,000 reads is 0.19.
The number of content tasters is increasing day by day. Does it have anything to do with the chaos in headlines?
Recently recommended pages, you often see figures marked with headlines content tasters shaking. One of the recent chaos in headlines is that when the display volume and reading volume are both very good, they suddenly stagnate, as if they died suddenly. The second chaos in recent headlines is that the display volume and reading volume are very poor. The third chaos in Toutiao recently is that the reading volume is very good, but Toutiao does not give display volume (recommended volume).
